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Freelance Digital Curation Jobs in Rochester, NY

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Freelance Digital Curation information

See Rochester, NY salary details

$14

$47

$130

How much do freelance digital curation jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for freelance digital curation in Rochester, NY is $47.07, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $60.96 per hour, depending on experience, location, and employer.

What is freelance digital curation?

Freelance digital curation involves selecting, organizing, and presenting digital content such as articles, images, videos, or social media posts for clients or audiences. Digital curators work independently, often for multiple clients, using their expertise to filter and showcase relevant information in a meaningful way. This role often includes creating newsletters, managing social media feeds, or assembling digital galleries. Freelance digital curators must stay up-to-date on trends and use various tools to gather, organize, and share content effectively.

What are the key skills and qualifications needed to thrive as a freelance digital curator?

To thrive as a Freelance Digital Curator, you need a strong background in content research, information organization, and digital asset management, often supported by experience in art, media, or library sciences. Familiarity with content management systems (CMS), metadata standards, and digital archiving tools is typically required. Creativity, attention to detail, and strong communication skills help differentiate top curators in collaborating with clients and engaging audiences. These skills ensure curated collections are relevant, accessible, and impactful, supporting client objectives and audience engagement.

What are some common challenges freelance digital curators face when managing multiple clients or projects?

Freelance digital curators often juggle several clients or projects at once, which can lead to challenges such as balancing different content guidelines, meeting tight deadlines, and maintaining consistent quality across diverse digital platforms. Effective communication and strong organizational skills are crucial, as curators must collaborate closely with clients, designers, and sometimes content creators. Time management and the ability to quickly adapt to changing project needs are essential for success in this dynamic and evolving role.

What is the difference between Freelance Digital Curation vs Digital Archivist?

AspectFreelance Digital CurationDigital Archivist
CredentialsOften self-taught or with digital media certificationsTypically requires a master's degree in library science or archival studies
Work EnvironmentIndependent, project-based, remote or on-siteInstitutional, often in archives or libraries, primarily on-site
Employer & IndustryClients across various industries, including media, museums, and digital platformsLibraries, museums, government agencies, and cultural institutions
Work FocusManaging digital assets, metadata, and online collectionsPreserving, organizing, and providing access to digital records

Freelance Digital Curation involves managing digital assets independently across multiple projects, often with flexible credentials. Digital Archivists work within institutions, focusing on preserving digital records with specialized degrees. Both roles require digital knowledge, but their work settings and employer types differ significantly.

What are popular job titles related to Freelance Digital Curation jobs in Rochester, NY?

For Freelance Digital Curation jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Digital Curation jobs in Rochester, NY look for?

The top searched job categories for Freelance Digital Curation jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Digital Curation jobs?

Cities near Rochester, NY with the most Freelance Digital Curation job openings:

Freelance Digital Curation jobs near you

Director of Marketing & Communications

Girl Scouts of Western New York Inc

Rochester, NY • On-site

$62K - $65K/yr

Full-time

Posted yesterday

New

Job description

Job Title: Director of Marketing and Communications

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience.

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).