Communications & Marketing Specialist
City: West Lafayette
Job Description:
Job Summary
A communication specialist for Biomedical Engineering (BME) in the College of Engineering, reporting to the Director of Communications in Engineering Administration, this role will advance awareness, affinity, engagement, and demand for Purdue Engineering through marcom and media excellence. With a primary focus on managing and coordinating communications, this role is responsible for conceptualizing and producing creative content on brand and on strategy across various media channels. To be successful, the candidate will need to exhibit coordination and creative skills, as well as collaboration with the creative, administrative, and academic teams across the College and W. Lafayette and Indianapolis locations. The expectation is for the Communicator to be on-site in Indianapolis and West Lafayette as desired by the head of the school.
This position offers a chance to make a meaningful impact at a prestigious institution known for innovation and research excellence. Join our community of lifelong learners and contribute your skills to this critical program. At Purdue, you'll find unrivaled pride and unlimited potential as we persistently pursue the next giant leap together. Take the next step in your career journey - apply now to help build a better world at Purdue University.
What You'll Be Doing:
- Serve as communications specialist for Biomedical Engineering, guided by the College and by the objectives and the strategy of the school's projects, initiatives, or campaigns.
- Work closely with writers, designers, photographers, videographers, web developers, event coordinators, subject-matter experts, and leadership/administration to create best-in-class, strategic, relevant, and audience-appropriate content from concept to implementation, including graphics and designs for digital platforms and print projects. Manipulate & enhance photos.
- Work with members of the College team to ensure the brand standards are developed, followed, and consistent throughout all mediums; integrate brand content across channels and audiences, which include prospective students and faculty; alumni/donors; industry, gov't, academic partners; various stakeholders; and campus/location audiences, both W. Lafayette and Indianapolis.
- Work with a variety of personnel (staff, faculty, administrators) as well as students and entities outside Purdue as necessary.
- Outputs include brand creative, feature and news creative, website maintenance, social media content, promotional materials and campaign creative.
- Oversee BME's digital platforms, such as the website and social media, ensuring adherence to brand, accuracy, and accessibility, making updates as needed.
- Create and curate up-to-date, highly engaging, audience-appropriate content for the website and digital platforms, such as FB, LI, X, IG, and YT.
- Maintain school and faculty lab/research group websites by posting timely news items/events, update faculty and staff directories upon request, and implement content updates as needed.
- Work with the College videographers (staff and freelance) to conceptualize and create videos and animations for digital platforms and events.
- Monitor, track, and report social media engagement metrics and website analytics for continual improvement.
- Develop, implement, and manage integrated strategic communications plan for BME.
- Oversee the writing and editing of informational and marketing collateral, such as annual reports, newsletters, brochures, and flyers.
- Oversee the writing and editing of news articles and press releases, coordinating with the College and with Purdue News Service, and other units across campus, as well as Purdue partners.
- To inform planning, conduct research on industry practices, peer institutions, campus partners and their competitors, and target audiences to support creative strategy, identify opportunities for content, and inform execution.
- Work toward continual improvement.
About Us:
The College of Engineering at Purdue University is among the best and largest Engineering schools in the world. With nearly 16,000 engineering students and more than 500 tenure track faculty in the college, this position has ample opportunity to have an impact at one of the world's most influential universities.
For more information about our department, please visit:
- College of Engineering, Purdue University https://engineering.purdue.edu/Engr
- External Recognitions Program https://engineering.purdue.edu/Engr/People/Awards
- College of Engineering's Social Media https://engineering.purdue.edu/Engr/AboutUs/social
What We're Looking For:
Education and Experience:
- Bachelor's degree in field related to communications
- Three (3) years of design experience
- Experience working across digital mediums
- Experience with creating compelling messages/graphics for different target demographics
- Portfolio examples required.
Skills needed:
- Proven track record in managing prioritizing and meeting multiple deadlines.
- Proven organizational abilities, including time and resource management.
- Expertise with Adobe Creative Cloud, Canva, photo manipulation, HTML, CSS, web content management systems.
- Ability to design and create graphics primarily for use in digital formats (web/video/social media/email) but also for print.
- Ability to bring strategy and message to life through visualization by conceptualizing designs for research, events, profiles, and other subjects for the College's stories.
- Expert knowledge of industry standards with up-to-the minute currency regarding social media platforms--YouTube, Facebook, X, IG, LinkedIn--and the analytical tools used to measure results as well as any management tools associated with these platforms.
- Know how to improve results and cull stories from social media.
- Proven track record in web design and in maintaining web pages according to industry standards.
- Ability to use Google Analytics and Google Search Console to monitor, track and report relevant website analytics.
- Familiarity using digital asset management systems and creative platforms like PhotoShelter and Canva, and project management platforms in fulfilling creative requests.
- Skills in creative concepting and iteration, and presentation.
- Ability to establish and maintain positive working relationships with external and internal constituents.
Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Additional Information:
- Purdue's benefits summary https://www.purdue.edu/hr/Benefits/
- Purdue will not sponsor employment authorization for this position
- A background check will be required for employment in this position
- FLSA: Exempt (Not Eligible For Overtime)
- Retirement Eligibility: Defined Contribution Waiting Period
Career Stream
Compensation Information:
Professional 2
Pay Band S060
Job Code#20003093
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
EOE
Purdue University is an EO/EA University
