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Fitness Associate Jobs in Alabama (NOW HIRING)

Fitness Coach

Birmingham, AL · On-site

$15 - $65/hr

Fitness Coach Overview: As an OTF Fitness Coach, you will be responsible for delivering ... Associates with studio tours as needed and stays current with membership pricing options * Be ...

Our Sales Associates play a key role in helping new and existing members understand the benefits of ... Experience in fitness, wellness, healthcare, memberships, retail, or a similar sales environment is ...

Assistant Fitness Director

Mobile, AL · On-site

$40K - $100K/yr

As an Assistant Fitness Director , you will be the driving force behind our fitness programs ... Associate or bachelor's Degree preferred. * Minimum of 1 year management experience required.

Assistant Fitness Director

Mobile, AL · On-site

$40K - $100K/yr

Associate or bachelor's Degree preferred. * Minimum of 1 year management experience required ... Passion for health and fitness. * Strong interpersonal and communication skills. * Ability to ...

Assistant Fitness Director

Oxford, AL · On-site

$40K - $100K/yr

Associate or bachelor's Degree preferred. * Minimum of 1 year management experience required ... Passion for health and fitness. * Strong interpersonal and communication skills. * Ability to ...

Assistant Fitness Director

Mobile, AL · On-site

$40K - $100K/yr

As an Assistant Fitness Director , you will be the driving force behind our fitness programs ... Associate or bachelor's Degree preferred. * Minimum of 1 year management experience required.

As an Assistant Fitness Director , you will be the driving force behind our fitness programs ... Associate or bachelor's Degree preferred. * Minimum of 1 year management experience required.

Our Sales Associates play a key role in helping new and existing members understand the benefits of ... Experience in fitness, wellness, healthcare, memberships, retail, or a similar sales environment is ...

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Fitness Associate information

What is a fitness associate?

Fitness Associates are professionals who work in fitness centers or gyms to assist members with their workouts, provide guidance on the use of exercise equipment, and ensure the facility is clean and safe. They often help new members get oriented, answer questions about fitness programs, and may also assist with scheduling or administrative tasks. Some Fitness Associates are certified to lead group classes or provide basic fitness instruction, though their primary role is to support the daily operations of a fitness facility and promote a positive environment for members.

What are the key skills and qualifications needed to thrive as a fitness associate, and why are they important?

To thrive as a Fitness Associate, you need a solid understanding of exercise techniques, basic anatomy, and customer service, often supported by a high school diploma and sometimes a fitness certification such as CPR/AED. Familiarity with gym management software, fitness equipment, and scheduling systems is usually required. Strong interpersonal skills, motivation, and the ability to communicate clearly help Fitness Associates build rapport and support clients effectively. These competencies ensure a safe, welcoming environment and contribute to client satisfaction and retention.

What are some common challenges fitness associates face when assisting gym members, and how can they effectively address them?

Fitness Associates frequently encounter challenges such as helping new members feel comfortable with equipment, addressing questions about exercise routines, and ensuring gym safety and cleanliness. To effectively address these challenges, associates receive training on customer service, equipment usage, and safety protocols. Building strong communication skills and maintaining a friendly, approachable attitude are essential. Additionally, collaborating closely with personal trainers and management helps ensure members receive accurate information and a positive gym experience.

What is the difference between Fitness Associate vs Personal Trainer?

FeatureFitness AssociatePersonal Trainer
CertificationsCPR/AED, basic fitness certificationsCertified Personal Trainer (CPT), NASM, ACE, or ACSM certifications
Work EnvironmentGym front desk, member support, equipment maintenanceOne-on-one client training, fitness assessments
Job ResponsibilitiesAssisting members, maintaining facilities, promoting membershipsDesigning workout plans, coaching clients, tracking progress

While both roles work in fitness environments, Fitness Associates primarily support gym operations and member services, whereas Personal Trainers focus on personalized client training and fitness coaching. The certifications and daily tasks differ, with Personal Trainers requiring specialized credentials and more direct client interaction.

What are the most commonly searched types of Fitness jobs in Alabama?

The most popular types of Fitness jobs in Alabama are:

What cities in Alabama are hiring for Fitness Associate jobs?

Cities in Alabama with the most Fitness Associate job openings:

Infographic showing various Fitness Associate job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 26% Part Time, 1% Temporary, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Orangetheory Fitness - Sales Associate

Orangetheory Fitness

Birmingham, AL • On-site

$12 - $15/hr

Full-time

Re-posted 5 days ago


Orangetheory Fitness rating

5.9

Company rating: 5.9 out of 10

Based on 90 frontline employees who took The Breakroom Quiz

41st of 63 rated gym and leisure clubs


Job description

Benefits:
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule

Location: Inverness
Do you love fitness, people, and helping others change their lives? Orangetheory Fitness is looking for a high-energy Sales Associate who thrives in a fast-paced, goal-driven environment and knows how to connect with people-both in person and on the phone.
What You'll Do:
  • Drive membership sales and exceed studio sales goals
  • Convert new leads into booked classes and memberships
  • Deliver an exceptional first impression for every guest
  • Handle inbound and outbound calls, texts, and emails with confidence
  • Build relationships with members and support retention
  • Assist with social media engagement, local marketing, and promotions
  • Represent the Orangetheory brand with energy, professionalism, and passion

What We're Looking For:
  • Previous fitness or sales experience preferred (boutique fitness preferred)
  • Strong phone skills-you're confident, persuasive, and personable
  • Excellent people skills and ability to build rapport quickly
  • Social media savvy (Instagram, Facebook, community engagement)
  • Self-motivated, goal-oriented, and driven to succeed
  • Ability to multitask and thrive in a fast-paced environment
  • Reliable, positive attitude with a team-first mindset

About Orangetheory Fitness
  • Orangetheory is a 1-hour, full-body heart rate zone and strength training workout that delivers a more personalized experience in a group setting. Designed to be effective and efficient, our workout classes boost metabolism, burn fat and calories, build strength and confidence, and improve overall fitness.

Why You'll Love Working Here:
  • Be part of a supportive, high-energy fitness community
  • Opportunity for commission and performance-based incentives
  • Complimentary Orangetheory workouts
  • A role where your work truly impacts lives every day

If you're a motivated self-starter who loves fitness, sales, and connecting with people-we'd love to meet you!
Compensation: $12.00 - $15.00 per hour
Jobs That Make a Real Difference
About Us
Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They'll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE
Diversity, Equity and Inclusion
Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. to see more about Diversity, Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee's employees. If I am hired to work at an independent franchisee's studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee's privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please .

What Orangetheory Fitness employees say

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