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Experiential Manager Jobs in Virginia (NOW HIRING)

Overview The Manager, Event Engagement, is responsible for leading the planning, development, and execution of event engagement and experiential initiatives across a diverse portfolio of ...

Summary The Manager, Event Engagement, is responsible for leading the planning, development, and execution of event engagement and experiential initiatives across a diverse portfolio of ...

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General Manager Retail

Reston, VA · On-site

$50K - $60K/yr

Retail General Manager - Boutique Retail Experience Reston, Virginia * $50,000-$60,000 A growing experiential retailer is seeking a Retail General Manager to lead our Reston shop. This role is ...

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Experiential Manager information

What is an experiential manager?

An Experiential Manager is a professional responsible for designing, managing, and evaluating events or experiences that engage consumers or employees with a brand, product, or organization. They focus on creating memorable interactions, often through live events, activations, or immersive campaigns, to build brand loyalty and awareness. Experiential Managers collaborate with marketing, creative, and logistics teams to ensure seamless execution and impactful experiences. Their role requires strong project management, communication, and creative skills to deliver events that resonate with target audiences.

What are the key skills and qualifications needed to thrive as an experiential manager?

To thrive as an Experiential Manager, you need expertise in event management, project coordination, and marketing strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with event management software, CRM platforms, and analytics tools is typically required. Strong leadership, creativity, and excellent interpersonal skills help you deliver memorable brand experiences and manage teams effectively. These skills are crucial for designing and executing impactful events that strengthen brand engagement and achieve business objectives.

How does an experiential manager typically collaborate with other departments to execute successful events?

An Experiential Manager regularly works cross-functionally with marketing, sales, creative, and operations teams to design and execute engaging brand experiences. This collaboration ensures that events align with broader business objectives and brand messaging, while also meeting logistical and technical requirements. Strong communication and project management skills are essential, as the Experiential Manager acts as a liaison between stakeholders, vendors, and internal teams to deliver seamless, impactful events.

What is the difference between Experiential Manager vs Event Coordinator?

AspectExperiential ManagerEvent Coordinator
Primary FocusDesigning and managing immersive brand experiencesPlanning and executing specific events
Skills & CertificationsCreativity, project management, branding, marketingOrganization, logistics, vendor management
Work EnvironmentMarketing agencies, brand activations, experiential marketingEvent venues, hotels, conference centers
Industry UsageCommon in marketing, advertising, brand promotionCommon in event planning, hospitality, corporate events

While both roles involve event planning, an Experiential Manager focuses on creating immersive brand experiences that engage consumers on a deeper level, often across multiple platforms. An Event Coordinator handles the logistics and execution of specific events, ensuring smooth operations. The Experiential Manager's role is broader and more strategic, emphasizing brand engagement, whereas the Event Coordinator's role is more tactical and execution-focused.

What cities in Virginia are hiring for Experiential Manager jobs?

Cities in Virginia with the most Experiential Manager job openings:

Infographic showing various Experiential Manager job openings in Virginia as of July 2026, with employment types broken down into 65% Full Time, 33% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 3% Hybrid, and 3% Remote job distribution.

Manager, Project Manager - Experiential Programming & Content Designer

Richmond, VA • On-site

Other

Posted 13 days ago


Key responsibilities

  • Translate strategy into content by rooting designs in Capital One's Financial Health Framework and tailoring them for the in-Café environment.

  • Build scalable toolkits and develop structured, repeatable Money & Life programming and tiered offerings for consistent execution across Café locations.

  • Evaluate performance metrics to iteratively improve creative toolkits and ensure high-quality, adaptable customer experiences.


Job description

Manager, Project Manager - Experiential Programming & Content DesignerSkip to main content#Manager, Project Manager - Experiential Programming & Content Designer page is loaded## Manager, Project Manager - Experiential Programming & Content DesignerApplylocations: Richmond, VA: McLean, VAtime type: Full timeposted on: Posted Todayjob requisition id: R246965Manager, Project Manager - Experiential Programming & Content DesignerCapital One is seeking an Experiential Programming & Content Design Manager to serve as the creative architect for our in-Café Money & Life financial health experiences. Sitting within the Market Programming pillar of Signature Experiences, you will own the actual "What" and "How" of customer engagement—translating complex strategy and financial health intent into tangible, modular, and repeatable in-Café moments that reduce customer anxiety, build brand resonance, and drive engagement.The perfect fit for this role is a unique hybrid of creative strategist and experiential copywriter who views physical space as a canvas for customer connection. You excel at distilling heavy, highly regulated concepts into interactive, low-barrier, tactile, and gamified consumer moments that turn vulnerability into financial confidence. Beyond big ideas, you bring the operational discipline required to package your designs into scalable programmatic toolkits, ensuring our Café Ambassadors can execute your vision flawlessly nationwide.## ****Key Responsibilities:****## ****Creative Strategy & Content Design***** Translate strategy into content by rooting designs in Capital One’s Financial Health Framework (*Spend, Save, Borrow, Plan*) and tailor them for the in-Café environment.* Bridge product to experience by intentionally designing physical customer journeys that spark curiosity and seamlessly integrate into customer experiences* Materialize vision into action by bringing the strategic imperatives of experiential ecosystem to life by inventing net new experiences and continuing to innovate programming to meet needs of our communities## ****Program Management & Scalability***** Build scalable toolkits and develop structured, repeatable Money & Life programming and tiered offerings that empower Market Engagement Leads and Café Teams to execute uniform experiences with high brand fidelity—eliminating the need for bespoke local creation.* Optimize tiered programming by owning the full design lifecycle, continuous refresh, and execution framework across our four core experiential event tiers: + ***Closed-Door Events:***Premium content and interactive creative frameworks for sponsorships and partner experiences. + ***Pop-In Events:*** High-visibility, thematic content and takeovers tied to national product or seasonal marketing campaigns. + ***Scheduled Programs:*** Curriculum scripting and educational design for recurring, needs-based modules. + ***Light Interactions:***Visual prompts, mechanics, and gamified tactics for rapid 5-to-10-minute touchpoints between our ambassadors and guests.* Design for flexibility by prioritizing modular, framework-driven templates that effortlessly adapt to varying floor plans across our 65+ Café network.* Optimize data by evaluating qualitative and quantitative performance metrics (e.g., event sentiment, engagement data, QR scan rates) to iteratively improve creative toolkits for future deployment cycles.## ****Core Competencies:***** **Customer Focus** | The instinct to prioritize consumer confidence and actively reduce vulnerability by addressing financial anxiety in every interaction.* **Results Focus** | Expert collaboration skills to bridge brand strategy, creative asset design, field operations, and risk/compliance—ensuring creative integrity while meeting our high bar for customer engagement.* **Job Specific Skills** | The ability to keep overarching business objectives in focus while maintaining obsessive attention to detail in visual, mechanical, and narrative elements.**Location:** This role is hybrid, based in McLean, VA or Richmond, VA where you will be expected to spend 3 days per week working in office and the remainder of the workweek working virtually.## ****Basic Qualifications:***** Bachelor's Degree or military experience* At least 3 years of experience in retail UX/UI, experiential programming, environmental design, or educational curriculum development* At least 2 years of consumer-facing copywriting experience within financial services, technology, or other highly regulated industries## ****Preferred Qualifications:***** 5+ years of experience in Experiential Content Design or physical customer journey design within a high-growth corporate or creative agency environment* Proven track record of designing scalable interactive campaigns or educational toolkits* Familiarity with financial services or other highly regulated industry constraints* Proficiency with digital design and advanced project management suites****At this time, Capital One will not sponsor a new applicant for employment authorization for this position.****The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.McLean, VA: $151,900 - $173,400 for Manager, Project ManagementRichmond, VA: $138,100 - $157,700 for Manager, Project ManagementCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. #J-18808-Ljbffr