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Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
Burson is seeking an Account Executive, Earned Media to support day-to-day media relations programs for our health and wellness clients, with a strong emphasis on pharmaceutical brands and regulated healthcare communications. This role is ideal for an early-career public relations professional who is eager to build a strong foundation in earned media developing story ideas, pitching reporters, securing coverage, and supporting media engagement that drives awareness and credibility for complex brands.
The Account Executive will work closely with media relations leads, account leadership, and subject-matter experts to execute earned media programs that align with client business objectives, comply with regulatory standards, and deliver measurable impact.
What you'll do:

• Support the day-to-day execution of earned media programs for health and wellness clients, with a primary focus on pharmaceutical accounts.
• Assist with media relations activities, including media list development, reporter research, pitching, follow-ups, and coverage tracking.
• Draft, edit, and proofread earned media materials such as press releases, media pitches, backgrounders, fact sheets, Q&As, briefing documents, and spokesperson prep.
• Monitor news, industry trends, competitor activity, and reporter coverage to identify proactive story opportunities and media insights.
• Support development of coverage reports, media recaps, and performance summaries.
• Help prepare materials for and support participation in press briefings, interviews, medical congresses, and media events.
• Coordinate internally to align earned media efforts with overall communications goals.
• Support Medical, Legal, and Regulatory (MLR) review processes in compliance with FDA and client requirements.
• Participate in client meetings and support follow-up communications.

Experience that contributes to success:

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred.
• 1-2 years of experience in public relations, media relations, or communications.
• Strong interest in earned media, storytelling, and media relations, with a desire to build relationships with journalists, editors, and influencers.
• Interest or experience in health, wellness, pharmaceutical, or life sciences communications.
• Strong written and verbal communication skills, with the ability to draft media materials, pitches, briefing documents, and client communications.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced agency environment.
• Familiarity with healthcare regulations, FDA guidelines, or MLR review processes is a plus.
• Ability to research healthcare trends, client industries, competitive landscapes, and media opportunities to support strategic recommendations.
• Proactive, resourceful, and eager to learn, with a strong sense of ownership and accountability for assigned work
• Familiarity with media monitoring and media database tools such as Cision, Muck Rack, Meltwater, or similar platforms is a plus.
• Passion for healthcare and wellness communications and a desire to help tell stories that educate, inspire, and positively impact patients, healthcare professionals, and communities.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

#LI-DG1
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
The base salary for this position at the time of this posting may range between:
$35,000-$75,000 USD
You belong at Burson:
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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