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Social Media Manager – Island Enterprises, Inc. – Shelton, WA

This hybrid position requires at least three in‑office days per week and local travel for content capture; remote flexibility available on other days.

Job Description

Island Enterprises, a tribally owned and community-driven organization, seeks a creative and strategic Social Media Manager with proven cannabis marketing expertise to lead digital storytelling, content creation, and audience engagement across cannabis, seafood, and retail brands.

Essential Duties

• Develop and execute social media strategies that drive measurable growth in followers, engagement, and conversions.
• Build and manage content calendars aligned to campaigns, promotions, and product launches.
• Write compelling, brand‑consistent copy and direct creative execution for visuals.
• Capture and edit short‑form video (Reels, Stories, TikTok) and provide live event coverage.
• Travel locally several times per week to capture content at retail, farm, and event sites.
• Engage with audiences through comments, DMs, and community moderation.
• Gather, analyze, and report performance data (GA4, native insights, dashboards); make data‑driven recommendations to optimize campaigns.
• Collaborate with design, operations, compliance, and leadership to maintain brand consistency and meet cannabis compliance standards.
• Safeguard brand accounts by staying ahead of platform restrictions and compliance risks.
• Streamline workflows with the Project Manager/Coordinator and maintain accountability through time tracking.

Supervisory Responsibilities

None initially; may expand into supervisory duties as the portfolio grows.

Work Environment

• Hybrid schedule with a minimum of three in‑office days per week.
• Local travel required for on‑site content capture.
• Fast‑paced, creative, and collaborative environment.
• Occasional evening and weekend event coverage.

Knowledge, Skills, and Abilities

• Strong knowledge of cannabis marketing compliance, regulations, and consumer culture.
• Expertise in content strategy, campaign management, analytics reporting, and community engagement.
• Excellent writing, editing, and brand storytelling skills.
• Skilled in short‑form video production, live event coverage, and photography.
• Familiar with SEO basics, paid social campaigns, influencer partnerships, and emerging digital trends.
• Ability to analyze data, generate reports, and translate insights into actionable strategy.
• Strong organizational skills with the ability to balance multiple priorities in a deadline‑driven environment.

Computer Skills

• Social scheduling tools (e.g., Sprout Social, Later, Hootsuite).
• Analytics platforms (GA4, Meta Insights, TikTok Analytics).
• Design and editing tools (Canva, Adobe Creative Suite, CapCut/Premiere/Final Cut).
• Project management platforms (e.g., Wrike).

Minimum Requirements

• Direct cannabis marketing experience.
• Local candidate able to support hybrid schedule and site visits.
• Valid driver’s license and reliable transportation.
• Portfolio submission required with cannabis‑specific examples.
• Professional references validating cannabis marketing or communications experience.
• Availability for occasional evening/weekend event coverage.

Education and Experience

• Bachelor’s degree in marketing, communications, digital media, or related field preferred.
• Equivalent hands‑on experience in social media marketing will be considered in lieu of a degree.

Experience Preferred

• Agency background with multi‑client portfolio management.
• Experience working with tribally owned or community‑based organizations.
• Certifications such as Meta Blueprint or Google Analytics Certification.
• Bilingual English/Spanish skills.

Certificates & Licenses

• None required; professional certifications in digital marketing or analytics preferred.

Physical Requirements

• Stand and walk for extended periods; climb, balance, stoop, kneel, crouch, or crawl on occasion.
• Lift and/or move up to 50 lbs. regularly, with assistance.
• Use hands repeatedly for tasks; speak and hear effectively.
• Mandatory use of safety gear for relevant tasks.

Other Requirements

• Must be able to pass a criminal background check and follow the Squaxin Island Tribe’s drug policies.

Reasonable Accommodations Statement

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.