As a Territory Manager, you will sell capital equipment โ woodworking machinery, stone fabricating equipment, and advanced materials processing systems โ to shop owners, engineers, and operations managers across Western Ontario. You will be selling primarily to owners and plant-floor decision-makers at woodworking shops, cabinet makers, stone fabricators, and furniture manufacturers. This role is approximately 60% business development and account reactivation, with 25% account management. You will inherit a defined territory of 200โ300 assigned accounts, many of which are dormant and ready to be reactivated. Leads come from the existing account base, vendor partnerships, and self-generated prospecting. This is a newly rebuilt position reporting to the Sales Leader (West of the 427). The base salary is $80,000 โ $90,000 CAD, plus commissions and a vehicle allowance.
COMPENSATION & BENEFITS
โข $80,000 โ $90,000 CAD base salary
โข Vehicle allowance: $800โ$1,000/month + company-paid gas card + company-paid insurance
โข Gross profit commission plan โ details shared upon engagement
โข Target total compensation at $1M in sales revenue: $125,000 โ $150,000 CAD
โข Top performer earnings: $250,000+ CAD (current top rep generating $5M in annual sales)
โข Year 1 quota: $1.5 million | Year 2 quota: $2 million+
โข Commission is uncapped โ earning potential grows directly with territory performance
โข Health benefits โ company pays 50% of premiums
โข Travel expenses and client entertainment fully covered
โข Laptop and cell phone provided
โข Education reimbursement
โข Annual international trips (Europe and USA)
โข Company social events
โข Structured mentorship with senior Sales Leader
THE COMPANY & CULTURE
Our client was founded in approximately 2001 and is privately owned, with 21 employees and a sales team of four reps plus a Sales Manager. Based in Brampton, Ontario, they distribute industrial machinery โ woodworking equipment, stone fabricating systems, and advanced materials processing machinery โ across Canada and into select US markets. They represent 20+ global machinery brands and carry 50+ product lines, serving manufacturers, fabricators, shop owners, and production facilities.
The company has grown year over year and is in an active expansion phase, with multiple sales hires planned over the next 2โ3 years. The culture is fast-paced, entrepreneurial, and performance-driven. The owner is a hands-on leader who sets a high bar and rewards those who match that energy. Self-starters thrive here; candidates who need heavy direction or hand-holding do not. Clients include woodworking shops, cabinetmakers, stone fabricators, furniture manufacturers, and composite panel producers.
OFFICE LOCATION & SALES TERRITORY
โข Head Office: Brampton, Ontario
โข Work arrangement: Combination โ home office and Brampton office
โข Sales territory: Western Ontario (primary); open to GTA, Northern Ontario, and US markets
โข Ideal candidate location: Kitchener-Waterloo, Brantford, Guelph, or London area preferred for efficient Western Ontario territory access
โข Field-based role โ regular client visits across the territory
โข Overnight travel: Less than 25%
โข Hours: Full-time, Monday to Friday
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS
โข 3โ10 years of B2B outside sales experience required
โข Capital equipment sales experience is strongly preferred โ the ROI conversation, long buying cycles, financing discussions, and multi-stakeholder decisions are directly transferable regardless of product category
โข Industry experience in woodworking, stone/solid-surface, composites, or advanced materials is a significant asset but not required
โข Demonstrated history of consistent field activity across a defined territory or account base
โข Experience managing a mixed account base of active and dormant accounts
โข Entrepreneurial mindset โ comfortable with ambiguity and motivated by performance-based earning potential
โข Strong technical aptitude; ability to learn machinery applications and discuss equipment at the plant floor level with engineers and shop owners
โข Valid driverโs licence and access to a reliable vehicle required
โข Post-secondary education not required โ professional results and character matter more
TECHNICAL SKILLS
โข CRM software โ Basic to Intermediate (daily activity logging required)
โข Microsoft Excel โ Basic
โข Online screen sharing platforms โ Basic
โข Social media outreach (LinkedIn) โ Basic
THE PRODUCT / SERVICE / SOLUTION
โข Capital machinery for woodworking โ panel saws, edgebanders, CNC machining centres, beam saws
โข Stone fabricating equipment โ bridge saws, CNC stone routers, waterjet systems
โข Advanced materials processing machinery โ composite panel, solid surface, and plastics processing equipment
โข Dust collection and air filtration systems (Hawker brand)
โข Full range of 50+ product lines from 20+ global machinery brands
โข Solutions range from entry-level equipment (~$25,000) to full automation/turn-key systems ($750,000+)
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)
โข Woodworking shops, cabinet manufacturers, furniture producers
โข Stone fabricators and solid-surface processors
โข Composite panel and advanced materials manufacturers
โข Plastics and specialty materials processors
โข Company sizes: independent shops to mid-size manufacturers
โข Primary decision-makers: shop owners, plant managers, engineers, and operations managers
โข Territory: Western Ontario (Kitchener-Waterloo, Brantford, London, Guelph corridors), with potential extension to GTA and Northern Ontario
SALES CYCLE / ORDER VALUE / ACCOUNT SIZE
โข Entry-level equipment orders: ~$25,000; standard sales cycle of 60โ90 days
โข Major capital investments (automation/turn-key systems): $750,000+; sales cycle of up to 2 years
โข Multi-stakeholder decisions common on larger deals โ involves owners, engineers, and financing conversations
COMPETITIVE ADVANTAGES
โข 20+ global machinery brands and 50+ product lines โ one of the broadest portfolios in the Ontario market
โข 25-year track record in the Ontario industrial machinery market
โข Structured commission-sharing model โ senior reps and the Sales Leader actively support junior reps on larger deals
โข Vendor training, international brand trips, and a strong manufacturer support network
โข Hawker dust collection line โ a product that opens doors with the exact same buyers TCโs machinery targets
โข Company-paid vehicle expenses (allowance + gas card + insurance) reduce out-of-pocket costs
โข Uncapped commission with a clear progression: top rep earns $250,000+ on $5M in annual sales
TYPICAL DAY & DUTIES
โข 60% Business Development & Account Reactivation
โข 25% Account Management & Relationship Building
โข 15% Training, Trade Shows & Administrative Duties
On a typical day you will be traveling the territory to conduct face-to-face client calls (minimum 15 per week), making phone connections (minimum 30 per week), and executing digital outreach (minimum 50 touchpoints per week). You will prepare and deliver machinery presentations and custom quotes, log all activity in CRM, and advance dormant accounts through targeted reactivation. Weekly activity reports are required.
LEADS
โข Assigned territory of 200โ300 accounts โ many are dormant relationships ready to be reactivated
โข Vendor and brand partner networks providing referral introductions
โข Trade show leads and industry event contacts
โข Self-generated prospecting โ significant new business development is expected; outbound cold outreach is a core requirement of this role
โข Inbound inquiries from the company website and brand partners
OVERNIGHT TRAVEL
โข Less than 25% overnight travel
โข Travel for trade shows, vendor training, and annual international trips (Europe and USA)
โข Regular day travel throughout the Western Ontario territory is expected
SUPPORT & TRAINING
โข On-the-job training and mentorship from the Sales Leader (John) from Day 1
โข Bi-weekly role-playing and sales training sessions
โข Vendor and brand training across TCโs product lines over the first year
โข Option for immersive placement inside a customerโs manufacturing facility for hands-on product learning
โข Commission-sharing framework with senior reps available to support on larger, complex deals
โข Full technical product training provided โ industry experience is an asset, not a requirement
WHY YOU SHOULD APPLY
โข Inherit a defined territory with 200โ300 accounts โ including relationships from a 15-year top producer who generated $4M+ annually
โข Uncapped commission โ top performer currently earns $250,000+ on $5M in annual sales
โข Company-paid vehicle program (allowance + gas card + insurance) reduces personal costs
โข Full product training provided โ capital equipment sales experience matters more than industry knowledge
โข Structured senior support on large deals โ you are not selling alone on six-figure opportunities
โข Fast-growing company with multiple territory hires planned โ opportunity to grow into a senior contributor role
Equal Opportunity Employer
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.
Not the Right Fit? We May Have Other Roles for You.
If this particular role isnโt the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive โ and if we have another role that could be a great fit for your background, we will reach out to you directly.