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Job Title: Website Developer (HubSpot)

Company: Reef Capital

Salary: $80,000-$105,000

Location: Lehi, Utah

About Reef:

Reef is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

Position Summary:

Reef is looking for a hands-on Website Developer to own our website and digital experience within HubSpot CMS (Content Hub) and CRM. In this role, you will design, build, and maintain high-performing websites, landing pages, and email templates using HubL, HTML, CSS, and JavaScript, while ensuring responsiveness, accessibility, and SEO best practices. You'll develop custom Themes, Templates, Modules, and HubDB-driven pages, integrate HubSpot with third-party systems via APIs, and partner closely with Marketing, Sales, and Design to ship reliable, scalable web experiences that drive growth.

Responsibilities:

Website & CMS Ownership

• Build and maintain custom HubSpot Themes, Templates, and Modules using HubL, HTML5, CSS3/Sass, and JavaScript/ES6+.
• Develop dynamic content using HubDB, create blogs and landing pages, and manage multisite setups as needed.
• Establish governance for domains, redirects, user permissions, content settings, and brand consistency.

Development & Architecture

• Translate wireframes and design systems into pixel-perfect, accessible, responsive front-end experiences.
• Implement modern front-end patterns (e.g., modular SCSS, BEM) and, where appropriate, React components.
• Lead technical scoping for website migrations/rebuilds on HubSpot; ensure scalability, performance, and SEO.
• Use Git and command line for version control and local dev; leverage build tools such as Webpack and Babel.
• Implement robust QA and cross-browser testing with clear release processes and documentation.

Integrations & Automation

• Build and maintain integrations using HubSpot APIs (CRM, Engagements, Objects, Webhooks, OAuth).
• Configure workflows, custom objects, and associations to support marketing/sales operations.
• Where needed, deliver custom code (Node.js/Python) or leverage iPaaS (e.g., Zapier, Make, Tray, Workato) for data synchronization and automation.
• Design for data integrity, error handling, retries, logging, and monitor for performance issues and data drift.

Optimization, Analytics & SEO

• Ensure Core Web Vitals and page speed performance targets; optimize for mobile-first and accessibility (WCAG AA).
• Implement technical SEO (structured data, sitemaps, redirects, canonicalization); collaborate on content SEO.
• Instrument analytics (HubSpot, GA4, Tag Manager); run A/B tests and iterate based on conversion data.

Collaboration & Support

• Partner with Design, Marketing, and Sales to translate requirements into sustainable technical solutions.
• Create easy-to-edit modules for non-technical users; provide training and documentation.
• Manage backlog and execution using Agile practices (Scrum/Kanban); communicate status, risks, and timelines.
• Troubleshoot and resolve HubSpot-related issues across CMS and CRM.

Qualifications:

• 2-3+ years professional front-end development with at least 2 years of hands on HubSpot CMS development
• Bachelor's in Computer Science/IT or related field (or equivalent practical experience)
• Portfolio of live HubSpot projects demonstrating semantic, performant code
• HubSpot Developer Certification or Solutions Partner experience is preferred
• High proficiency: HTML, CSS (Sass/Less), HubL, and HubSpot platform (CMS/Content Hub, Marketing Hub, CRM).
• Medium proficiency: JavaScript/ES6+ and HubDB.
• Proven ability to build custom Themes, Templates, and Modules in HubSpot CMS.
• Strong ability to use logic and data to design sustainable, long-term solutions; meticulous organization and attention to detail.
• Clear communication and task management skills; a self-starter with initiative and dependability.
• Solid understanding of responsive design, cross-browser compatibility, SEO, and page performance.
• Experience with Git, CLI, and build tools (Webpack, Babel).
• Working knowledge of RESTful APIs (GET/POST/PUT/DELETE), webhooks, and OAuth2.

Company Benefits:

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time-off
• Daily Company Lunches
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses