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Email Only information

What are email only jobs?

'Email Only' jobs are positions where communication and work tasks are conducted exclusively or primarily through email. These roles typically do not require phone calls or in-person meetings, making them ideal for individuals who prefer written communication or need flexible, remote arrangements. Common responsibilities include responding to customer inquiries, processing orders, providing support, or coordinating projects—all via email. These jobs are often found in customer service, administrative support, or virtual assistant roles. They are particularly popular for remote work and can offer greater flexibility in working hours and environment.

What are the key skills and qualifications needed to thrive as an email marketing specialist?

To thrive as an Email Marketing Specialist, you need expertise in digital marketing strategies, copywriting, data analysis, and often a degree in marketing or a related field. Familiarity with email marketing platforms (such as Mailchimp or HubSpot), A/B testing tools, and analytics systems is typically required. Strong attention to detail, creativity, and excellent communication skills help set top performers apart. These skills ensure effective, targeted campaigns that drive engagement and achieve business goals.

What are some typical challenges faced by professionals working in email marketing roles, and how can they be addressed?

Professionals in email marketing roles often face challenges such as ensuring high deliverability rates, creating engaging content that resonates with diverse audiences, and staying compliant with evolving privacy regulations. Balancing personalization with automation and continuously optimizing campaigns based on analytics are also common hurdles. These challenges can be addressed by regularly updating email lists, performing A/B testing on subject lines and content, staying informed about legal requirements, and collaborating closely with design and analytics teams to refine strategies.

What is the difference between Email Only vs Customer Service Representative?

AspectEmail OnlyCustomer Service Representative
Required CredentialsHigh school diploma or equivalent; basic computer skillsHigh school diploma; communication skills; sometimes additional training
Work EnvironmentRemote or office-based, primarily computer and email communicationOffice or call center, involving phone and in-person interactions
Employer & Industry UsageCustomer support, sales, tech companiesRetail, telecom, service industries
Common Search & ComparisonFocuses on email communication tasksIncludes phone and in-person customer interactions

While Email Only roles involve handling customer inquiries via email, Customer Service Representatives often manage multiple communication channels, including phone and in-person support. Both roles require strong communication skills, but Email Only positions typically offer more remote work options and focus solely on written correspondence.

What are popular job titles related to Email Only jobs in Minnesota?

For Email Only jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Email Only jobs in Minnesota look for?

The top searched job categories for Email Only jobs in Minnesota are:

Email Only jobs near you
Infographic showing various Email Only job openings in Minnesota as of August 2026, with employment types broken down into 80% Full Time, 11% Part Time, and 9% Contract. Highlights an 92% In-person, and 8% Remote job distribution.

CRM & Email Marketing Manager

Second Harvest Heartland

Brooklyn Park, MN • On-site

Full-time

Posted 13 days ago

Job description

JOB TITLE: CRM & Email Marketing Manager

DEPARTMENT: External Relations Team – Marketing

REPORTING TO: Director of Marketing

STATUS: Salary

HOURS: Full-time / 40 of hours/week

LOCATION: Brooklyn Park, MN / Hybrid


ABOUT SECOND HARVEST HEARTLAND 

Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges throughout the region while shining a light on food insecurity and its root causes and inspiring action at home and across the country. By utilizing new and better data, engaging and mobilizing partners, and advancing innovative solutions, we are on the leading edge of a movement to address hunger and food insecurity in our communities.


If you’re ready to turn your passion into purpose, join us and help build a future where every neighbor has the food they need to thrive.


POSITION SUMMARY  

The CRM & Email Marketing Manager is responsible for transforming how Second Harvest Heartland engages supporters and community members through coordinated, data-driven communications. Serving as the organization's subject matter expert for email marketing, audience segmentation, lifecycle marketing, marketing automation, and audience engagement strategy, the person in this role owns the planning, execution, and optimization of enterprise email communications.


Working cross-functionally with Marketing, Creative, Data & Analytics, IT, Development, Volunteer Engagement, Advocacy, and Community Programs, this position establishes organization-wide standards for audience segmentation, communication governance, and marketing automation that create a more seamless supporter experience across multiple audience databases and communication platforms.


While this role carries "CRM" in its title, it does not serve as the operational owner of the organization's CRM systems. Instead, the CRM & Email Marketing Manager partners with CRM owners across the organization to leverage audience data, improve supporter journeys, coordinate communications, and inform future communication capabilities across email, SMS, and other engagement channels.


DUTIES AND RESPONSIBILITIES 

This list is not intended to be inclusive of all duties and responsibilities. As SHH grows and the community needs change, employees should expect that new and different tasks, temporary and on-going, will be part of one’s daily work. 

Audience Strategy & Email Marketing Governance 

  • Own the organization's enterprise email marketing program, ensuring communications are coordinated, audience-centered, and aligned with organizational priorities.
  • Establish governance for audience segmentation, communication frequency, deployment standards, suppression rules, personalization, and marketing automation.
  • Develop and manage the enterprise communications calendar to coordinate fundraising, volunteer engagement, advocacy, partner communications, community programs, and marketing campaigns.
  • Serve as the organization's subject matter expert for email marketing, lifecycle marketing, audience strategy, and marketing automation.
  • Partner with CRM owners, Data & Analytics, and IT to improve audience journeys, communication effectiveness, and cross-platform supporter experiences.
  • Help shape future communication capabilities across email, SMS, automation, and integrated marketing technologies.

Campaign Operations & Lifecycle Marketing 

  • Lead end-to-end execution of email campaigns, including production, testing, quality assurance, deployment, reporting, and optimization.
  • Build responsive emails using approved messaging, creative assets, and brand standards.
  • Write and optimize subject lines, preheaders, calls-to-action, personalization, and dynamic content.
  • Design and maintain audience segments, automated journeys, and lifecycle communications.
  • Manage deliverability, reusable templates, campaign troubleshooting, and production workflows.
  • Partner with CRM owners, Data & Analytics, and IT to maintain audience integrations, segmentation strategies, data quality, and communication workflows across platforms.

Performance Analytics & Optimization 

  • Monitor campaign performance, including deliverability, engagement, conversions, list growth, audience health, and unsubscribe trends.
  • Build dashboards and reporting that provide actionable insights for organizational leaders.
  • Conduct A/B testing across messaging, segmentation, timing, automation, and campaign design.
  • Use campaign insights to continuously improve communications, audience engagement, and operational efficiency.
  • Recommend new technologies and best practices that strengthen audience engagement.

Cross-Functional Partnership 

  • Partner with Marketing, Creative, Data & Analytics, IT, Development, Volunteer Engagement, Advocacy, and Community Programs to support organization-wide communication goals.
  • Advise internal stakeholders on audience strategy, email marketing, lifecycle marketing, automation, segmentation, channel strategy, campaign timing, and communication planning.
  • Collaborate with CRM owners to maximize the value of audience data while respecting ownership of individual systems.
  • Ensure communications align with brand standards, accessibility requirements, governance practices, and organizational priorities.
  • Stay current on audience engagement strategies, marketing automation, email marketing, accessibility, privacy regulations, and emerging marketing technologies.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field, or an equivalent combination of education and experience.
  • Five (5) or more years of experience leading CRM-enabled email marketing programs, including audience segmentation, marketing automation, deployment, reporting, and optimization.
  • Experience working with CRM and email marketing platforms such as Blackbaud Raiser's Edge, Luminate Online, Bonterra, Mailchimp, Salesforce Marketing Cloud, HubSpot, or similar systems.
  • Experience coordinating communications across multiple audience databases and marketing platforms, with the ability to translate business needs into scalable audience strategies, communication governance, and marketing automation.
  • Experience building responsive HTML email campaigns and automated customer journeys.
  • Knowledge of email accessibility standards, CAN-SPAM requirements, deliverability best practices, and digital marketing trends.
  • Strong project management and cross-functional collaboration skills.

Success in this Role

Within the first 6-12 months, this individual will:

  • Establish a scalable enterprise email marketing program with clear governance, standards, and best practices.
  • Create a coordinated communications calendar that improves planning and visibility across departments.

Apply