1

E Commerce Strategy Manager Jobs in Wisconsin (NOW HIRING)

Contribute to the Media Strategy department and agency culture Requirements * 5+ years of relevant experience in commerce, retail media, retail operations or business management/consulting, with a ...

New

- As an E-Commerce Specialist your goal is to manage, grow, and optimize the company's product ... strategies, maintaining account health, and managing digital advertising campaigns. #LI-MD1 #LI ...

E-Commerce Specialist

Wauwatosa, WI · On-site

$60 - $80/hr

... strategies, maintaining account health, and managing digital advertising campaigns. #LI-MD1 #LI ... E-commerce savvy * Able to deep dive into problems and find resolution Qualifications: * Bachelor ...

- As an E-Commerce Specialist your goal is to manage, grow, and optimize the company's product ... strategies, maintaining account health, and managing digital advertising campaigns. #LI-MD1 #LI ...

- As an E-Commerce Specialist your goal is to manage, grow, and optimize the company's product ... strategies, maintaining account health, and managing digital advertising campaigns. #LI-MD1 #LI ...

next page

Showing results 1-20

E Commerce Strategy Manager information

See Wisconsin salary details

$56K

$125.8K

$219.5K

How much do e commerce strategy manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for e commerce strategy manager in Wisconsin is $125,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,800.00 and $159,000.00 per year, depending on experience, location, and employer.

What does an e commerce strategy manager do?

An E-Commerce Strategy Manager is responsible for developing and overseeing the strategies that drive online sales and digital growth for a business. They analyze market trends, customer behavior, and performance data to create effective marketing and sales plans for e-commerce platforms. Their work often includes optimizing the online customer experience, managing digital marketing campaigns, coordinating with cross-functional teams, and ensuring the company meets its revenue and growth targets online.

What are the key skills and qualifications needed to thrive as an e commerce strategy manager?

To thrive as an E Commerce Strategy Manager, you need expertise in digital marketing, data analysis, and e-commerce platforms, often supported by a degree in business, marketing, or a related field. Familiarity with tools like Google Analytics, Shopify, CRM systems, and e-commerce SEO is typically required. Strong leadership, strategic thinking, and excellent communication skills help drive cross-functional collaboration and innovation. These competencies are vital for optimizing online sales performance, enhancing the customer journey, and achieving business growth in a competitive digital environment.

What are some common challenges faced by e commerce strategy managers when aligning cross-functional teams?

E-Commerce Strategy Managers often encounter challenges in ensuring alignment between various departments such as marketing, IT, logistics, and customer service. Each team may have different priorities and timelines, making it essential for the manager to facilitate clear communication and set shared goals. Successfully navigating these challenges requires strong project management skills and the ability to translate strategic objectives into actionable tasks for each department. Fostering collaboration and regular check-ins can help maintain alignment and drive the overall e-commerce strategy forward.

What is the difference between E Commerce Strategy Manager vs E Commerce Marketing Manager?

AspectE Commerce Strategy ManagerE Commerce Marketing Manager
Primary FocusDeveloping overall e-commerce strategies, business growth plans, and sales optimizationExecuting marketing campaigns, brand promotion, and customer engagement strategies
Required SkillsStrategic planning, data analysis, cross-functional collaborationDigital marketing, content creation, SEO, SEM, social media
Work EnvironmentCollaborates with sales, product, and operations teamsWorks closely with creative, content, and advertising teams
Common UsageUsed by companies focusing on business growth and sales strategiesUsed by companies emphasizing marketing and customer acquisition

The E Commerce Strategy Manager focuses on creating and implementing strategies to grow online sales and optimize the e-commerce platform. In contrast, the E Commerce Marketing Manager concentrates on marketing campaigns and customer engagement to drive traffic and sales. Both roles are essential but serve different aspects of e-commerce success.

What cities in Wisconsin are hiring for E Commerce Strategy Manager jobs?

Cities in Wisconsin with the most E Commerce Strategy Manager job openings:

Infographic showing various E Commerce Strategy Manager job openings in Wisconsin as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $125,825 per year, or $60.5 per hour.

Ecommerce Business Manager

Cottage Grove, WI • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 11 days ago


Key responsibilities

  • Own site-level revenue, conversion rate, AOV, and traffic performance for the assigned ecommerce site(s).

  • Monitor performance trends, analyze performance drivers, and recommend initiatives to improve funnel performance and customer outcomes.

  • Translate ecommerce strategy into actionable plans, partner with cross-functional teams to execute initiatives, and optimize site performance and customer experience.


Job description

Description


Position Overview:

Johnson Fitness & Wellness (JFW), the nation's largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Business Manager responsible for the overall commercial performance, strategic execution, and day-to-day optimization of an assigned ecommerce business or website. This role owns site-level revenue performance, executes ecommerce strategy, and partners cross-functionally to ensure marketing, merchandising, UX, and operations are aligned to business goals.


Reporting to the Director of Ecommerce, the Ecommerce Business Manager serves as the primary owner of their site's performance-translating high-level strategy into actionable plans, monitoring KPIs, and continuously identifying opportunities to grow revenue, improve conversion, and enhance the customer experience.


This role functions as the central point of accountability for each ecommerce business and acts as the internal advocate for their brand/site across shared service teams.


Responsibilities:


Revenue and Performance Management: Drive site-level performance

Own revenue, conversion rate, AOV, and traffic performance for assigned ecommerce site(s)

Develop and execute plans to achieve sales, growth, and profitability targets

Monitor daily, weekly, and monthly performance trends and quickly identify risks or opportunities

Analyze performance drivers across traffic sources, devices, products, and customer segments

Recommend and prioritize initiatives to improve funnel performance and customer outcomes


Ecommerce Strategy Execution: Translate strategy into action

Assist in developing the ecommerce roadmap for assigned site(s) in alignment with broader ecommerce and brand strategy

Partner with marketing, merchandising, UX, and technology teams to deliver strategic initiatives

Identify site-specific opportunities that support growth (e.g., new features, merchandising strategies, promotional approaches)

Support launch of new products, collections, or site enhancements

Ensure consistent execution of brand, merchandising, and customer experience standards


Site Operations & Optimization: Ensure the site is optimized, functional, and conversion-focused

Own day-to-day site performance, including merchandising, navigation, and content updates

Partner with UX/CRO teams to test and optimize site experience

Identify and help resolve site issues impacting conversion, customer experience, or revenue

Collaborate with operations and fulfillment teams to ensure inventory availability and accurate site representation

Ensure promotions, pricing, and campaigns are implemented accurately and on time 


Analytics, Reporting & Insights: Use data to inform decisions and communicate performance

Maintain regular performance reporting for assigned site(s)

Develop clear, actionable insights from data and share recommendations with stakeholders

Track progress against KPIs and strategic initiatives

Prepare business reviews highlighting results, learnings, and next steps

Leverage analytics tools (e.g., GA, BI dashboards) to inform optimization efforts


Cross-Functional Collaboration & Stakeholder Management: Act as the site's primary internal owner

Serve as the main point of contact for assigned site across shared services (marketing, creative, UX, technology, operations)

Align cross-functional teams around priorities and timelines

Clearly communicate business needs, goals, and performance updates

Advocate for site-specific needs while balancing portfolio-level priorities

Support continuous improvement across processes and workflows


Management: 

Plan, direct, and evaluate team performance with a focus on collaboration, accountability, and development

Provide mentorship, performance feedback, and professional development support to direct reports

Execute all facets of personnel management, including hiring, terminations, performance evaluations, timecard approvals, and disciplinary action when necessary


Marginal Job Functions:

Support special projects and cross-functional initiatives as assigned 

Other projects as needed.

Requirements


Education:

Bachelor's degree in Business, Marketing, Ecommerce, Analytics, or a related field (or equivalent practical experience)


Experience:

4-7 years of experience in ecommerce, digital commerce, or online business management

Hands-on experience managing and optimizing an ecommerce website

Strong understanding of ecommerce KPIs (conversion rate, AOV, traffic, revenue)

Experience working cross-functionally with marketing, merchandising, UX, and/or technology teams

Proven ability to analyze performance data and translate insights into action

Experience managing multiple ecommerce sites or brands

Exposure to P&L ownership or revenue accountability

Experience in a multi-brand or matrixed organization

Familiarity with CRO, testing frameworks, and ecommerce platforms

Experience with analytics and BI tools (GA, Adobe Analytics, Looker, Tableau, etc.)


Other Requirements:

Periodic travel to the corporate offices is required based on business needs


Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs



Equal Opportunity Employer, including Veterans and Individuals with Disabilities