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Franchise Vision, Strategy & IP Stewardship

• Define, own, and evolve the long‑term franchise vision and roadmap for Monster Jam, ensuring sustained growth across all lines of business.
• Serve as the primary steward of Monster Jam intellectual property, protecting brand canon, continuity, and equity across live events, toys, licensing, gaming, publishing, and media extensions.
• Establish clear guardrails for innovation, balancing creative expansion with brand authenticity and long‑term franchise value.
• Own the cross‑functional development and rollout of new Monster Jam IP, collaborating closely with Operations, Fleet, and Integrated Marketing & Communications to align creative development with operational execution, marketing activation, and fan engagement strategies. Evaluate new IP concepts against pop culture trends, fandom dynamics, and long‑term commercial potential to ensure each addition strengthens the Monster Jam franchise and supports multi‑year exploitation.

Licensing, Consumer Products & Partner Oversight

• Provide senior‑level strategic oversight of Monster Jam’s global licensing portfolio, with particular focus on the partnership with Spin Master as master toy licensee. 
• Collaborate closely with Consumer Products and Global Partnerships teams to guide product line strategy, extensions into new categories, and market‑specific assortments.
• Lead franchise‑level approvals and strategic alignment across all licensed products, marketing programs, and retail activations to ensure consistency and quality.

Audience Development & Franchise Lifecycle Growth

• Design and execute audience lifecycle strategies that intentionally grow the Monster Jam fan base across key demos, with focused emphasis on:
  • • Pre‑school and early youth audiences (entry point and brand introduction)
    • Teens and young adults (culture, fandom, digital, and competitive engagement).
• Align content, product, and experience strategies to evolve fan engagement from first exposure through lifelong fandom.

Content Development & Media Expansion

• Lead franchise strategy for Monster Jam’s expanding content slate, including short‑form, long‑form, digital, gaming, streaming, and broadcast initiatives.
• Act as the franchise executive lead for major content partnerships, including the Monster Jam feature film in development with Walt Disney Studios, ensuring brand integrity, creative alignment, merchandise expansion and long‑term franchise leverage.
• Lead franchise strategy for Monster Jam’s owned digital distribution platforms, working in close partnership with the Digital Media team to define content priorities across the Monster Jam YouTube Channel, Monster Jam Kids YouTube Channel, and Monster Jam FAST Channel to advance Monster Jam’s long‑term IP and content strategy.
• Collaborate with internal media, digital, and production teams to identify, develop, and prioritize new franchise‑driven content opportunities globally. 

International Franchise Expansion

• Partner with International Operations and Marketing teams to extend Monster Jam as a consistently branded global franchise, balancing centralized IP stewardship with local market relevance.
• Guide franchise positioning across international markets, supporting live events, licensing growth, localized content, and market‑specific fan engagement.

Cross‑Functional Leadership & Governance

• Serve as the central franchise integrator, aligning live events, licensing, media, digital, partnerships, and international stakeholders around unified franchise objectives.
• Establish franchise frameworks, processes, and governance models that enable scale while maintaining clarity, speed, and accountability.
• Present franchise strategy, progress, and growth opportunities to senior leadership as required.