To excel at Discover Puerto Rico, you need strong expertise in destination marketing, tourism management, and public relations, typically with a background in hospitality, marketing, or communications. Familiarity with digital marketing platforms, CRM systems, analytics tools, and tourism certification programs is highly valuable. Exceptional interpersonal skills, creativity, and the ability to build relationships with diverse stakeholders will set you apart. These competencies enable you to effectively promote Puerto Rico as a premier travel destination and drive positive economic impact for the region.