Director Sightline Jobs (NOW HIRING)

Description

The Integrated Marketing Specialist supports the execution of Sightline Intelligence's marketing strategy across digital, event, partner, and sales enablement channels. Working closely with the Director of Marketing, this role serves as the bridge between marketing strategy and execution, ensuring campaigns, content, customer touchpoints, and partner activations consistently reflect Sightline's brand, messaging, positioning, and business objectives.

This position is responsible for managing day-to-day coordination with external marketing agencies and vendors, maintaining customer-facing content and marketing assets, supporting sales enablement efforts, and executing integrated marketing initiatives that drive awareness, engagement, and growth. The Integrated Marketing Specialist also serves as a steward of marketing asset governance and customer touchpoint consistency, helping ensure approved messaging, technical information, and brand standards are accurately represented across all channels.

Duties:

Qualifications:

Competencies: To perform the job successfully, an individual should demonstrate the following competencies:

Apply Expertise in Technology

Applies knowledge of marketing, CRM, website, and productivity tools to perform responsibilities effectively; Learns and adapts to new technologies and platforms; Uses technology to improve efficiency and execution.

Planning/Organizing

Prioritizes and plans work activities; Manages multiple projects and competing deadlines effectively; Organizes resources, schedules, and deliverables to support successful execution of marketing initiatives.

Execution Excellence

Demonstrates strong follow-through and attention to detail; Consistently delivers high-quality work; Maintains accuracy and quality across multiple projects and deadlines.

Project Management

Coordinates projects across internal teams, external agencies, vendors, and partners; Tracks progress against timelines; Identifies risks and proactively addresses challenges to ensure successful outcomes.

Communication & Collaboration

Builds and maintains effective working relationships across departments and with external partners; Shares information proactively; Communicates clearly and professionally in written and verbal formats.

Brand Stewardship

Maintains consistency across customer-facing and internal communications; Ensures messaging, positioning, visual identity, and technical information align with approved brand standards and business objectives.

Cultural Awareness

Awareness to think and act in intercultural environments appropriately; Respecting the diverse backgrounds of the people around them.

Analytical

Collects and interprets data to measure marketing effectiveness; Monitors performance metrics; Uses insights to support decision-making and continuous improvement.

Reliability

Demonstrates accountability and dependability; Delivers work products on time and within established expectations; Balances multiple responsibilities while maintaining quality and professionalism.

Innovation

Identifies opportunities to improve marketing processes, programs, and execution; Demonstrates initiative in solving problems and implementing new ideas that support business objectives.

Gives & Receives Feedback

Provides and accepts constructive feedback professionally; Demonstrates openness to coaching and continuous improvement; Contributes positively to team development and accountability.

Physical Demands:

This role requires standing, walking, and sitting for extended periods; communicating in person and by phone; using hands to operate objects or controls; and reaching with hands and arms. Occasional stooping, kneeling, bending, crouching, and lifting up to 25 pounds may be required. Close and distance vision, depth perception, color vision, and focus adjustment are also needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

Work is performed primarily at a desk using standard office equipment in a quiet, casual environment that encourages open communication, teamwork, mutual respect, and alignment with the organization’s mission, values, and goals.

This job description may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required to do this job.