Director, CRM
Philadelphia, PA · Remote
... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...
Director, CRM
Philadelphia, PA · Remote
... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...
Director, CRM
Philadelphia, PA · Remote
... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...
Director, CRM
Philadelphia, PA · Remote
... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...
The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ... Iterable, or Optimove * Basic working knowledge of SQL and comfort querying data * Strong ...
The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ... Iterable, or Optimove * Basic working knowledge of SQL and comfort querying data * Strong ...
The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ... Iterable, or Optimove * Basic working knowledge of SQL and comfort querying data * Strong ...
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Apply Early
The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ... Iterable, or Optimove * Basic working knowledge of SQL and comfort querying data * Strong ...
Apply Early
The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ... Iterable, or Optimove * Basic working knowledge of SQL and comfort querying data * Strong ...
The Role We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive ... Iterable, or Optimove * Basic working knowledge of SQL and comfort querying data * Strong ...
Director, CRM
Philadelphia, PA · On-site
... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...
Director, CRM
Philadelphia, PA · On-site
... Optimove) * Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs * Working closely with the marketing ...
CRM Manager
Hopkinton, MA · On-site +1
Marketing CoordinatorJersey City, NJ | Marketing Team | Reports to Director of MarketingWho is ... and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social ...
CRM Manager
Hopkinton, MA · On-site +1
Marketing CoordinatorJersey City, NJ | Marketing Team | Reports to Director of MarketingWho is ... and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social ...
Marketing Coordinator
Hopkinton, MA · On-site +1
$46K - $64K/yr
Marketing CoordinatorJersey City, NJ | Marketing Team | Reports to Director of MarketingWho is ... and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social ...
Marketing Coordinator
Hopkinton, MA · On-site +1
$46K - $64K/yr
Marketing CoordinatorJersey City, NJ | Marketing Team | Reports to Director of MarketingWho is ... and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads Manager + other social ...
You will be working closely with our Director of Marketing, as well as our creative agency and PR ... Familiarity with Contentful (CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads ...
You will be working closely with our Director of Marketing, as well as our creative agency and PR ... Familiarity with Contentful (CMS) and Optimove (CRM) Knowledge of Google Adwords, Facebook Ads ...
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Job description
About the Work
- Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
- Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
- Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
- Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
- Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
About You:
- Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Teamwork - ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
#LI-REMOTE
About Penn Interactive
Sourced by ZipRecruiter
Industry
Gambling activities
Company size
51 - 200 Employees
Headquarters location
Philadelphia, PA, US
Year founded
2015