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Director Marketing Demand Generation Jobs in Rathdrum, ID

OpenEye

Digital Marketing Manager

Liberty Lake, WA · Hybrid

... our demand generation strategy. This role will focus on driving qualified leads, nurturing ... The Digital Marketing Manager will report directly to the Director, Marketing. Roles and ...

OpenEye

Digital Marketing Manager

Liberty Lake, WA · On-site

... our demand generation strategy. This role will focus on driving qualified leads, nurturing ... The Digital Marketing Manager will report directly to the Director, Marketing. Roles and ...

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Director Marketing Demand Generation information

See Rathdrum, ID salary details

$31.2K

$95.9K

$166.6K

How much do director marketing demand generation jobs pay per year?

As of Sep 10, 2026, the average yearly pay for director marketing demand generation in Rathdrum, ID is $95,882.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $120,700.00 per year, depending on experience, location, and employer.

What does a director marketing demand generation do?

A Director of Marketing Demand Generation is responsible for creating and executing strategies that drive awareness and interest in a company’s products or services, ultimately generating qualified leads for the sales team. This role oversees campaigns across multiple channels such as digital advertising, email marketing, webinars, and events to attract and nurture potential customers. The director collaborates closely with sales, product, and other marketing teams to ensure alignment and maximize the effectiveness of demand generation efforts. They also use data and analytics to measure campaign performance and optimize future initiatives.

What are the key skills and qualifications needed to thrive as a director marketing demand generation?

To thrive as a Director of Marketing Demand Generation, you need a deep understanding of lead generation strategies, digital marketing, and data-driven decision making, often supported by a bachelor’s or master’s degree in marketing or business. Experience with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong leadership, cross-functional collaboration, and strategic thinking are essential soft skills for success in this role. These skills are critical for driving high-quality leads, optimizing marketing ROI, and aligning marketing efforts with overall business goals.

What are some common challenges faced by a director marketing demand generation, and how can they be addressed?

A Director of Marketing Demand Generation often faces the challenge of aligning demand generation strategies with evolving business goals and sales targets. Navigating rapidly changing digital marketing trends and technologies can also be demanding, as can ensuring consistent lead quality and volume. Overcoming these challenges typically involves close collaboration with sales, regular analysis and adjustment of campaigns, and investing in ongoing team training. Building a strong partnership with sales and leveraging data-driven insights are key to continually optimizing pipeline growth.

Digital Marketing Manager

Liberty Lake, WA • Hybrid

OpenEye
Software Development • 51 - 200 employees
Learn more about OpenEyeexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

Job description

Digital Marketing Manager

Who We Are:

OpenEye, the cloud video platform company, provides solutions for video security, business intelligence and loss prevention. For over 20 years, OpenEye has been committed to developing an easy-to-use, comprehensive video management system backed by Heroic Customer Service and support.  Our on-site and cloud-based products can be found protecting schools, hospitals, banks, retail stores, and other facilities around the world. OpenEye's solutions are available globally through a trusted network of certified service providers.

OpenEye is a subsidiary of Alarm.com. Learn more at www.openeye.net.

OpenEye is proud to be one of the 2023 Best Places to Work in the Inland Northwest. Ready to join a casual, fun and creative culture? Join our team.

Position Overview

OpenEye, a leading provider of video software as a service, is seeking a results-driven Digital Marketing Manager to lead our demand generation strategy. This role will focus on driving qualified leads, nurturing prospects through the sales funnel, and optimizing digital campaigns across multiple platforms-all while managing the digital marketing budget to maximize ROI. The ideal candidate will have a strong grasp of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth.

The Digital Marketing Manager will report directly to the Director, Marketing.

Roles and Responsibilities:

  • Strategy Development: Develop and execute digital marketing strategies to generate and nurture leads
  • Campaign Management: Manage and optimize campaigns across email, search, social media, and display advertising
  • Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows
  • Budget Oversight: Oversee and manage the digital marketing budget to ensure efficient use of resources
  • Sales Collaboration: Collaborate with marketing and sales to align campaign strategies and goals
  • Performance Analysis: Track and report on campaign performance metrics, using data to drive continuous improvement
  • SEO/SEM Optimization: Maintain and improve SEO/SEM performance
  • Website Management: Manage website content and landing pages to support conversion goals
  • Trend Monitoring: Stay current on digital marketing trends and best practices to enhance campaign effectiveness
  • Vendor Coordination: Coordinate with external vendors and agencies as needed for campaign execution
  • Other duties as assigned.

Qualifications:

  • 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
  • Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
  • Experience in physical security technology is preferred.
  • Strong understanding of digital marketing channels and tools.
  • Excellent analytical and problem-solving skills.
  • Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) .
  • Exceptional communication abilities.
  • Creative thinking and ability to innovate.
  • Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
  • This position is based at OpenEye's headquarters in Liberty Lake, WA. Relocation assistance is available for qualified applicants.

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

The Perks!

  • Employees are eligible to purchase company stock at a discounted rate
  • Collaborative, fun, creative culture where idea sharing is encouraged
  • Casual dress (Jeans are welcome!)
  • Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.
  • Up to $5,000 annual company match for 401k
  • Company paid short-term/long-term disability, AD&D and life insurance
  • Paid maternity and paternity leave
  • 15 Days of Paid Vacation accrued per year (increases after year 3)
  • 7 Paid Sick/Wellness days per year
  • 9 Paid Holidays per year
  • This position is eligible for a flexible hybrid work schedule
  • Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
  • Employee Equipment Program - Free Alarm.com system for your home!

About OpenEye:

OpenEye is a leading cloud video platform company delivering solutions for video security, business intelligence, and loss prevention. For over 20 years, we've been committed to creating easytouse, comprehensive video management systems backed by our signature Heroic Customer Service and support.

Our onpremise and cloud products protect schools, hospitals, banks, retail stores, and other facilities worldwide, delivered through our trusted network of certified service providers. OpenEye is a subsidiary of Alarm.com.

Learn more at www.openeye.net.

OpenEye is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:

Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.

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