Director Internal External Communication Jobs (NOW HIRING)

Job Description

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Director of External Enterprise Communicationwillberesponsible forsetting and executing Brunswick's external communications vision alongside the Chief Communications Officer.As a senior leader for the organization, thisrolewilldriveenterprise-wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response.

This rolewill protect and promoteBrunswick's brand and business, and thusrequires a strong,proactivestrategist who can think long-termas well asactdecisively in themomentparticularly during high-stakes, high-visibility moments.This leader will report to the Chief Communications Officer.

At Brunswick, wedon'tjust communicate - we lead through strategy, protect through clarity, and grow through bold storytelling.

Key Responsibilities

Strategic Communications Leadership

• Develop and lead a comprehensive external communications strategy that aligns with Brunswick's business goals, brand positioning, and executive priorities.

• Create andmaintainlong-range communications plans with defined goals, audiences, KPIs, and resourcing needs.

• Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction.

• Shape and drive narratives that reinforce Brunswick's leadership in innovation, sustainability, and performance.

Media Relations & Thought Leadership

• Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets.

• Identifyand develop thought leadership platforms for Brunswick executives across relevant external stages-media, events, and speaking forums.

• Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go-to source for industry insight and leadership.

Crisis & Reputation Management

• Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response.

• Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications.

• Partner with legal, HR, operations, and marketing toalign onresponse strategies and protect Brunswick's reputation.

Messaging & Executive Communications

• Lead the development of external messaging frameworks that unify corporate prioritieswithcompelling storytelling.

• Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses.

• Ensureall content reflects Brunswick's voice, values, and strategic narrative.

Stakeholder Engagement & Partnership

• Oversee communications strategy for major corporate activations (e.g., CES, industryshowcases) to ensure alignment with business and brand goals.

• Manage strategic corporate partnerships and external communications alliances to expand reach and visibility.

• Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach.

Measurement & Continuous Improvement

• Define success metrics and KPIs for all external communications initiatives.

• Use data, media analytics, and performance insights to continuously refine strategy and drive improvement.

• Create regular reports and strategic readouts for senior leadership.
  

Required Qualifications

• 8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus.

• An accomplished wordsmithwith exceptional writing and editing skills,showcasingthekeen ability to translate business priorities into compelling narratives.

• Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level.

• Proven success in earned media, message development, and issues management.

• Bachelor's degree in Communications, Public Relations, Strategic Marketing, ora relatedfield.
  

Skills & Competencies

• Executive presence and strong strategic advisory skills; comfortable working directly with the C-suite.

• Exceptional strategic thinking with the ability to see the big picture while managing detailed execution.

• Deep understanding of media dynamics, crisis response protocols, and brand/reputation positioning.

• Collaborative leadership style; able to lead cross-functional efforts with influence and diplomacy.

• Composure and sound judgment under pressure.
  

Key Attributes

• Visionary strategist and precise executor.

• Trusted advisor with high integrity and discretion.

• Naturalstorytellerwitha strong senseforbrand, tone, and timing.

• Proactive and solutions-oriented with a focus on outcomes.
  

Travel Requirements

• Travel required for key events, media engagements, and enterprise initiatives.

Theanticipatedpay range for this position is$148,300 - $250,300,annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick's long-term incentive program.

This position is eligible toparticipatein Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Details about our benefits can be foundhere.

Why Brunswick:

Whatever tomorrow brings,we'llbe at the leading edge. Astheclear leader in the marine industry,we'recommitted to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition,we'reproud of being recognized for making a splash withnumerous awards!