Director Fingerpaint Jobs (NOW HIRING)

Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry's most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.

Objectives of this role:

As a Senior Media Planner at Fingerpaint, you will play a crucial role in shaping and executing media strategies that align with our clients' goals andobjectives. Your primary responsibilities will include developing comprehensive media plans, managing cross-channel campaigns, andleveraginginsights tooptimizeperformance. You will be the main point of contact for internal teams and external partners, ensuring seamless communication and execution of media initiatives. Yourexpertisein both traditional and digital media will drive innovative solutions that engage target audiences effectively. Additionally, you will mentor and guide junior team members, fostering a collaborative environment that encourages growth and creativity.

This unique opportunity at a full-service agency allows strategic thinkers to work inside the creative process to help shape theoptimalcampaign. This role requires a deep understanding of the pharmaceutical and health & wellness sectors, and the ability to navigate a fast-paced, dynamic environment to deliver exceptional results for our clients.

Duties and Responsibilities:

• Demonstrates knowledge of client strategy and goals andis responsible formapping mediaobjectivesto tactical executions through planning, creative strategy, campaign management, and ongoing optimizations.
• Conduct audience research using first- and third-party research tools to understand audience consumption habits and preferences, and leverage knowledge of the vendor landscape toidentifychannels that will reach and engage the target audience.
• Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies. Presents media plan recommendations to client teams.
• Oversees trafficking, site tagging,pixeling, and performs quality assurance for all ad placements in-market
• Ensures accuracy of plan details, media buy authorization, and insertion orders within buying tools and budget trackers
• Acts as day-to-day point-of-contact both internally and externally, serving as the main POC for media projects relating to plan oversight, campaign management, creative development, and ad hoc requests.
• Collaborates with reporting and analytics teams; responsible for the development of reporting insights, such as campaign trending and metrics;assistsin performance campaign analysis;identifiesoptimization opportunities.
• Well-versed in the vendor landscape, contributes to agency point-of-views (POVs),buildsandmaintainsstrong relationship with vendor partners, and keeps abreast of the latest offerings in the pharmaceutical marketing and digital media space to advance clients, internal teams, and direct reports.
• Oversees the work of an Associate Media Planner by owning status documents and deliverables, ensuring tasks are completed, and setting and managing career progression goals.

Job Requirements:

• Minimum of 4 years of media planning and buying experience within the pharmaceutical industry across HCP and DTCrequired.
• Expert understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (e.g., programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients.
• Understands media principles, channel strategies, targeting nuances, and partners in the pharmaceutical space, and continues to learn and apply strategies
• Ability to translate campaign metrics into actionable insights and optimizations
• Ability tooperateindividually and as part of a larger team.
• Accustomed to working in a fast-paced collaborative environment and manage multiple projects effectively to deliver high-quality work.
• Exceptional critical thinking and problem-solving abilities.
• Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (e.g., CM360,Mediaocean).
• Experienceleveragingthird-party research (e.g., Kantar) to inform media recommendations.

Employment Type: Future Opportunities