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Director Digital Strategy Innovation Jobs in Florida

Enfinity Global

Senior Director, Digital

Miami, FL · On-site

S. growth strategy, Enfinity is developing powered sites for high-load digital customers. The ... The Digital Site Development Director will lead site identification, assessment, and development ...

Enfinity Global

Senior Director, Digital

Miami, FL · On-site

S. growth strategy, Enfinity is developing powered sites for high-load digital customers. The ... The Digital Site Development Director will lead site identification, assessment, and development ...

Enfinity Global

Senior Director, Digital

Miami, FL · On-site

S. growth strategy, Enfinity is developing powered sites for high-load digital customers. The ... The Digital Site Development Director will lead site identification, assessment, and development ...

TBC Retail Holdings, LLC

Description The Director of Digital Marketing is responsible for the strategy, governance ... Establish clear performance expectations, foster innovation, support career development, and build ...

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Director Digital Strategy Innovation information

What does a director of digital strategy innovation do?

A Director of Digital Strategy & Innovation leads the development and execution of digital initiatives that drive business growth and transformation. They analyze market trends, identify emerging technologies, and create strategies to improve digital presence, customer experience, and operational efficiency. This role involves collaborating with cross-functional teams, managing digital projects, and ensuring that digital solutions align with the organization's overall goals. Their work is crucial for keeping the company competitive in an increasingly digital marketplace.

What skills and qualifications are needed to thrive as a director of digital strategy innovation?

To thrive as a Director of Digital Strategy Innovation, you need expertise in digital transformation, strategic planning, and innovation management, often supported by an advanced degree in business, marketing, or technology. Familiarity with digital analytics platforms, agile project management tools, and emerging technologies such as AI or automation is typically required. Visionary leadership, strong communication, and the ability to drive cross-functional collaboration are standout soft skills for this role. These competencies are crucial for steering organizations through digital change, fostering innovation, and achieving impactful business outcomes.

How does a director of digital strategy innovation collaborate with cross-functional teams to drive digital transformation?

As a Director of Digital Strategy Innovation, you will frequently work with product managers, IT specialists, marketing teams, and executive leadership to align digital initiatives with broader business goals. This role requires strong communication skills to bridge technical and non-technical stakeholders and ensure projects are executed seamlessly. Collaboration often involves leading digital workshops, facilitating brainstorming sessions, and championing agile methodologies to foster an innovative culture. Success in this role depends on your ability to inspire teams, manage competing priorities, and translate strategic visions into actionable roadmaps.

What is the difference between Director Digital Strategy Innovation vs Digital Marketing Manager?

AspectDirector Digital Strategy InnovationDigital Marketing Manager
CredentialsBachelor's or Master’s in Marketing, Business, or related fields; often requires experience in digital strategyBachelor's in Marketing, Communications, or related fields; certifications like Google Ads or HubSpot beneficial
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign execution, content creation, analytics, team management
Employer & Industry UsageUsed in corporate, agency, and tech sectors focusing on innovation and strategic growthCommon in retail, e-commerce, and service industries focusing on digital campaigns

The main difference is that the Director Digital Strategy Innovation focuses on developing and leading innovative digital strategies at a high level, often involving cross-functional leadership and long-term planning. In contrast, the Digital Marketing Manager handles the execution of digital marketing campaigns, managing teams and day-to-day marketing activities. Both roles require digital expertise but differ in scope and strategic focus.

What cities in Florida are hiring for Director Digital Strategy Innovation jobs?

Cities in Florida with the most Director Digital Strategy Innovation job openings:

Director, Digital Marketing

North Palm Beach, FL • On-site

AgeWell Solvere Living
See more jobs at AgeWell Solvere Livingexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

At AgeWell Solvere Living, we believe in creating senior living communities that allow residents to thrive, families find peace of mind, and team members are inspired to grow. Our vision is built on delivering excellence in care, innovation in services, and leadership that empowers people at every level.
We're a Certified Great Place to Work for 8 years in a row, and proudly offer:
  • Medical, Dental and Vision coverage
  • Life, AD&D, and disability insurance
  • Voluntary Accident, Hospital Indemnity and Critical Illness options
  • 401k or Roth IRA Retirement Savings Plan (with company match)
  • Generous Paid Time Off Program

Position Summary:
The Director of Digital Marketing plays an integral role inpromoting AgeWell Solvere Living and its individual community brands. Workingwith the Vice President of Marketing, the position has overall responsibilityfor developing, planning, implementing and evaluating the overall digitalmarketing strategy.
Essential Job Functions:
  • Works with VPM to build, plan and implement the overall digital marketing strategy for the AgeWell Solvere Living and its managed communities
  • Assists in managing AgeWell Solvere's third party digital vendor(s) for digital advertising campaigns and SEO/SEM management
  • Overall responsibility for managing allocation of the communities' digital marketing budgets
  • Develops and oversees implementation of an integrated AgeWell Solvere social media strategy
  • Responsible for managing community and AgeWell Solvere Living websites
  • Works with VPM to evaluate analytics and continually improve digital marketing efforts
  • Oversee Marketing Specialist's digital responsibilities

Responsibilities
  • Work with digital services vendor to develop, implement and analyze digital advertising campaigns
  • Overall responsibility for programming and scheduling marketing automation campaigns and email blasts
  • Overall responsibility for community blog topic approval and proofing
  • Overall responsibility for community website edits, such as pop ups, news and event posts and minor website edits, with certain tasks to be assigned to Marketing Specialist
  • Overall responsibility for adding and removing team members and clients from Marketing tech platforms
  • Creating and or managing the development of splash and landing pages with third party vendor
  • Work with agencies to create full websites and miscellaneous development work
  • Assist with reputation management: monitoring Google My Business, Yelp reviews, questions and Google Alerts
  • Work with VPM to monitor and identify measurable benchmarks for success
  • Assist with the digital transition of communities that are being on- and off-boarded

Qualifications:
  • Bachelor's Degree in a related field
  • 5+ years' experience in a digital marketing role
  • Strong written communication skills
  • Willingness to share own ideas amongst leadership
  • Ability to multi-task and manage several projects at once
  • Demonstrated ability to meet deadlines and ensure projects are completed on a timely basis
  • Willing to execute day to day tasks and work independently
  • Good entrepreneurial work ethic and a desire to "get the job done"
  • Ability to delegate and collaborate effectively
  • Experience with Microsoft Office Suite, WordPress, ActiveDemand, Google Analytics, Ahrefs and similar platforms

Apply