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Director Digital Performance Jobs in Georgia (NOW HIRING)

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Director, Digital Commerce

Atlanta, GA · On-site

Present business performance, forecasts, and strategic recommendations to Executive Leadership ... Direct-to-Consumer (D2C) Business Management * Lead all D2C commerce activities across owned ...

Visa

Director, Digital Sales

Atlanta, GA · On-site

This Director will lead a team of 10+ Digital Sales professionals responsible for managing ... Use data and insights to guide strategy and performance, analyzing pipeline health, sales activity ...

Visa

Director, Digital Sales

Atlanta, GA · On-site

This Director will lead a team of 10+ Digital Sales professionals responsible for managing ... Use data and insights to guide strategy and performance, analyzing pipeline health, sales activity ...

GoTo Foods

Director, Digital & Off-Premise

Atlanta, GA · On-site

The Director of Digital Marketing & Off-Premise is responsible for the execution of marketing programs in all these channels and owned platforms, such as performance partnerships and branded currency ...

ACI Worldwide

Director of Digital Marketing

Norcross, GA · On-site

Job Purpose ACI Worldwide is seeking a Director of Digital Marketing who will own ACI Worldwide's digital experience and digital performance across all owned digital properties, ensuring the website ...

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Director Digital Performance information

What is the difference between Director Digital Performance vs Digital Marketing Manager?

AspectDirector Digital PerformanceDigital Marketing Manager
Primary FocusOversees digital performance strategies, analytics, and optimizationDevelops and executes digital marketing campaigns
ResponsibilitiesData analysis, performance metrics, ROI improvementContent creation, campaign management, brand promotion
Required SkillsAnalytics tools, SEO/SEM, data-driven decision makingContent marketing, social media, campaign planning
Work EnvironmentOften in digital or marketing departments, collaborating with analytics teamsMarketing teams, creative departments, agencies

The main difference is that the Director Digital Performance focuses on optimizing digital channels through data analysis and performance metrics, while the Digital Marketing Manager handles the execution of marketing campaigns. Both roles require digital marketing knowledge, but the director role emphasizes strategic performance management.

What does a director digital performance do?

A Director of Digital Performance oversees digital marketing strategies to optimize online campaigns, improve user engagement, and increase conversions. They analyze data using tools like Google Analytics, manage cross-functional teams, and develop performance metrics to ensure marketing goals are met efficiently.

What cities in Georgia are hiring for Director Digital Performance jobs?

Cities in Georgia with the most Director Digital Performance job openings:

Director, Digital Channels

Atlanta, GA

Tropical Smoothie Café, LLC
Marketing • 1 - 10 employees
Learn more about Tropical Smoothie Café, LLCexternal

Full-time

Re-posted 4 days ago

Job description

SUMMARY OF RESPONSIBILITIES
Tropical Smoothie Cafe is accelerating its digital transformation to deliver a modern, seamless, and highly personalized guest experience across all digital touchpoints. As consumer behaviors evolve, we are committed to delivering the best digital experiences that meet rising expectations for convenience, loyalty engagement, and frictionless ordering.
The Director, Digital Channels will serve as the strategic and day to day leader of the Product Team, responsible for delivering a unified end-to-end digital experience across mobile app, web, and kiosk channels. This position will supervise the Product Managers for each channel, ensuring consistency across roadmaps and guest experience, while also actively contributing to the success of the team. You have a passion for creating best in class digital experiences, you have an eye for detail when it comes to User Experience design and you are at the forefront of consumer needs and trends.
This leader has a growth mindset, building upon the recent success of our digital channels but will take it to the next level. You will own digital channel performance, guide a cohesive analytics and event-tracking strategy, and strengthen cross-functional delivery in partnership with all business functions in particular Engineering, Marketing, Menu Innovation and Operations. The ideal candidate has successfully led major digital transformations with proven growth results, launched complex digital products, led product teams and excels in aligning stakeholders and removing organizational roadblocks in a dynamic, fast-paced environment.
ESSENTIAL FUNCTIONS
Digital Channel Leadership amp; Product Strategy
  • Set the vision, strategy, and unified roadmap for the mobile app, website, and kiosk experiences, ensuring channel consistency and seamless cross-platform journeys.
  • Lead and mentor a team of Product Managers
  • Ensure each channel delivers a cohesive and intuitive guest experience, rooted in customer feedback, analytics, and brand standards.
  • Drive major digital transformation initiatives, including large-scale platform launches, redesigns, or re-platforming efforts.
  • Own channel performance KPIs and drive growth
Unified Data, Analytics amp; Performance Management
  • Own the digital performance scorecard for all digital channels
  • Ensure uniform data and event tracking across every channel to provide reliable analytics, accurate measurement, and effective insight generation.
  • Leverage product analytics, A/B testing, VOC feedback, usability studies, and guest replays to inform and prioritize roadmaps.
  • Partner with analytics teams to derive actionable insights that fuel iterative optimization.
Cross-Functional Leadership amp; Stakeholder Alignment
  • Serve as primary liaison for business stakeholders to ensure clear requirements, aligned expectations, and continuous communication of key milestones and roadmap changes.
  • Lead cross-functional workstreams to reduce guest friction, improve performance, and deliver integrated omnichannel experiences (e.g., app ↔ kiosk ↔ web ↔ CRM).
  • Translate business needs into clear and actionable product requirements and ensure timely delivery.
Execution, Delivery amp; Vendor Management
  • Oversee the execution of near-term and long-term digital channel roadmaps, ensuring high-quality delivery and measurable business impact.
  • Manage external partners and technology vendors, influencing their roadmaps, driving high-quality, on-time delivery.
Innovation amp; Market Awareness
  • Monitor emerging industry trends, best-in-class digital experiences, and competitive technology advancements to identify opportunities for innovation.
  • Recommend and evaluate new technologies, capabilities, and platforms that enhance guest experience, operational efficiency, or sales growth.
  • Implement and manage an A/B Testing program to drive innovation and optimize user experience across channels
REQUIRED EXPERIENCE
  • 8+ years of progressive product leadership experience, including managing multiple digital channels or large-scale customer-facing digital platforms.
  • Proven experience leading digital transformation initiatives, including launching/relaunching apps, websites, or omnichannel programs.
  • Experience overseeing Product Managers or cross-functional product teams.
  • Demonstrated success driving year-over-year digital growth in a B2C environment.
  • Strong knowledge of ecommerce, mobile app ecosystems, kiosk technologies, restaurant technology platforms, and marketing technology stacks.
  • Extensive experience with analytics platforms (e.g., GA4, GTM, product analytics tools), customer data platforms, CRM systems, SEO, AEO, GEO and A/B testing tools.
  • Excellent communication skills with the ability to influence and align stakeholders across Marketing, Engineering, Operations, and Executive leadership.
  • Ability to thrive in a fast-paced, resource-lean environment with competing priorities.
  • Strong vendor management, contract negotiation, and partnership-building skills.
  • Must be a self-starter, analytical, organized, growth minded, customer focused and independent problem solver with an attention to detail
  • Experience with digital product development tools (Jira, Confluence, Monday.com amp; other agile products)
  • Experience with Agile and Scrum methodologies
EDUCATIONAL REQUIREMENTS
Bachelor’s Degree in Management Information Systems or a related field required.
STRONGLY PREFERRED
QSR or fast casual restaurant experience a plus.

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