ZipRecruiter

Log In

1

Director Consumer Insight Market Intelligence Jobs

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

CMSPI

Director, Market Intelligence

Atlanta, GA · On-site

Turn market developments, proprietary data, benchmarks, and platform insights into briefings ... Over 87 billion transactions(and growing), amounting to trillions of USD in consumer spend

Village Farms International

NY · On-site

VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods ... The role translates complex external developments into clear, decision-oriented insights and ...

CMSPI

Director, Market Intelligence

Atlanta, GA · On-site +1

Turn market developments, proprietary data, benchmarks, and platform insights into briefings ... Over 87 billion transactions (and growing), amounting to trillions of USD in consumer spend

CMSPI

Director, Market Intelligence

Atlanta, GA · On-site

Turn market developments, proprietary data, benchmarks, and platform insights into briefings ... Over 87 billion transactions (and growing), amounting to trillions of USD in consumer spend

previous pagenext page

Showing results 21-40

All JobsConsumer Insight Market Intelligence JobsDirector Consumer Insight Market Intelligence Jobs

Director Consumer Insight Market Intelligence information

See salary details

$130.5K

$153.9K

$186K

How much do director consumer insight market intelligence jobs pay per year?

As of Sep 10, 2026, the average yearly pay for director consumer insight market intelligence in the United States is $153,889.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $160,500.00 per year, depending on experience, location, and employer.

What are popular job titles related to Director Consumer Insight Market Intelligence jobs?

For Director Consumer Insight Market Intelligence jobs, the most frequently searched job titles are:

Infographic showing various Director Consumer Insight Market Intelligence job openings in the United States as of June 2026, with employment types broken down into 74% Full Time, 22% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $153,889 per year, or $74 per hour.

Director, Consumer Insights & Brand Research

Mansfield, MA • On-site

Samsonite International S.A
See more jobs at Samsonite International S.Aexternal

Other

Posted 17 days ago

Job description

As the Director, Consumer Insights & Brand Research, you will partner with the GMEO and SVP to develop global consumer insights strategy and brand health tracking. In this role, you will build and oversee global brand research infrastructure; establish measurement standards for brand health, positioning, consumer sentiment, and market perception. You will synthesize insights from multiple sources (brand tracking, market research, category intelligence) into actionable strategic recommendations, and partner with the Data team on brand health analytics and measurement governance. This role will support RMEOs with insights, research methodologies, and capability building, and ensure all brand and creative decisions are grounded in deep consumer understanding. This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.

Brand Health Research & Measurement:
  • Design and oversee global brand health tracking program (awareness, consideration, desire, preference)
  • Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis
  • Establish brand health measurement standards and KPI definitions across all markets and brands
  • Own quarterly brand health data collection, analysis, and reporting
  • Identify growth opportunities and risk signals from brand health data
  • Provide brand health data inputs to Head of Data & Analytics for SSOT dashboard integration
Global Brand Positioning & Segmentation Research:
  • Execute global brand positioning audits and refresh programs under SVP direction
  • Lead brand segmentation and audience targeting research, including providing guidance for RMEOs to implement learnings in regional segmentation
  • Collaborate with RMEOs to translate segmentation into actionable frameworks for regional teams
  • Support brand repositioning initiatives
Market Research & Category Intelligence:
  • Develop and oversee global category driver research program
  • Identify consumer growth opportunities across travel and lifestyle categories
  • Conduct competitive landscape analysis and benchmarking
  • Monitor market trends and shifts in consumer behavior
  • Share category insights with brand strategy and regional teams quarterly
Voice of Consumer (VoC) Research Integration:
  • Develop global VoC research framework and standards for brand sentiment tracking
  • Interpret VoC findings and emerging patterns affecting brand positioning
  • Recommend messaging and positioning adjustments based on VoC findings
Research Partnership Management:
  • Lead global research vendor relationships and conduct annual performance reviews
  • Ensure quality, timeliness, and rigor across all research initiatives
  • Negotiate contracts and service level agreements
Regional Enablement & Capability Building:
  • Develop research playbooks and guidance documentation
  • Conduct quarterly business reviews with RMEO teams on insights and research
  • Build regional capability in research methodologies and insight interpretation
  • Share best practices and learnings across regions
Performance Metrics & Success Measures:Year 1 Key Priorities
  • Launch global brand health tracking program
  • Conduct brand positioning audits across all portfolio brands
  • Establish brand health SSOT dashboard
  • Develop and communicate research playbooks to regions
  • Complete category driver research program
Key Performance Indicators
  • Brand health tracking scores across markets and segments
  • Time to brand health insights (< 4 weeks)
  • Regional adoption of research playbooks and standards
  • Regional team satisfaction with insights support
#J-18808-Ljbffr

Apply