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Job Profile Summary

Broward College stands at a transformative moment in its history. With the appointment of a new permanent president and the unwavering commitment of an engaged Board of Trustees, the College is advancing toward its aspiration of becoming the number one destination for academic excellence. This is an extraordinary opportunity for a seasoned communications professional to help shape and share the stories that define this next chapter - stories of impact, innovation, and student success.
Under general direction, the Senior Director of Public Relations and Communications supports the Associate Vice President in developing, managing, and executing multifaceted communication strategies aligned with the College's strategic priorities and its aspiration to be the #1 destination for academic excellence. This position plays a pivotal role in shaping and strengthening Broward College's external reputation through integrated communications that elevate academic pathways, student success stories, and institutional accomplishments. The Senior Director ensures message consistency, oversees quality control for external content, and collaborates across departments to translate internal priorities into compelling public-facing narratives.

Minimum Education:
Master's degree in a relevant field required. An equivalent combination of education and experience may be considered.

Minimum Experience/Training:
Eight years of progressively responsible experience in public relations, communications, or a related field.

Essential Functions

• Collaborates with the Associate Vice President to implement a strategic communications plan that aligns with the College's mission, strategic goals, and key initiatives.
• Builds strong internal relationships to stay current on College priorities, academic initiatives, grants, and programs that can be leveraged in storytelling and media outreach.
• Manages contracted vendors and external consultants supporting public relations and communications efforts.
• Serves as a connector between internal stakeholders and the Marketing team to ensure that messaging is coordinated, timely, and aligned with external campaigns.
• Develops and oversees materials that promote and publicize College events, initiatives, and achievements to internal and external audiences.
• Composes and edits press releases, newsletters, publications, and multimedia content in support of the College's brand and strategic priorities.
• Manages the development of the College's annual report to the community and supports the annual report to the Board.
• Maintains systems for archiving press coverage and prepares monthly communication performance summaries and reports.
• Oversees staff within the department, including performance evaluation, training, hiring, and team development.
• Tracks the effectiveness of media and social media efforts and prepares regular reports and presentations on impact.
• Supports strategic communications planning for major College initiatives, including presidential messaging and high-visibility campaigns.
• Performs other related duties as assigned.

Knowledge, Skills and Abilities

• Exceptional communication, writing, and storytelling skills tailored to diverse audiences and platforms.
• Strategic thinker with the ability to translate internal priorities into compelling external messaging.
• Demonstrated ability to manage large-scale communication initiatives from concept to execution.
• High emotional intelligence and the ability to build trust and influence across all levels of the organization.
• Strong organizational and project management skills with attention to deadlines and details.
• Demonstrated understanding of the external landscape impacting higher education, including media, legislative, and social influences.
• Skilled in using digital platforms, analytics, and reporting tools to measure communication effectiveness.

Our Culture

At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.

Broward College offers an exceptional benefits package, including, but not limited to:

• Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options - Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break Off
• Paid Parental Leave
• Tuition Assistance and Tuition Reimbursement are available to employees and family members

Job Title

Senior Director, Public Relations and Communications

Position Number

P0063622

Job Status

Full time Regular

Department

Public Relations and Communications

Location

Willis Holcombe Center

Pay Grade

212

Salary

$85,500 - $105,500 (Salary commensurate with education and experience)

Work Shift

Varies

Work Schedule

Monday - Friday/Weekends/Varies

Hours Per Week

37.5

Posting End Date

Open Until Filled

Comments

To be considered for this position, a completed online employment application form along with a cover letter, resume and unofficial transcript are required.

Designated Essential Personnel

Yes

FLSA Status

Exempt

Position Classification

Administrators

Special Instructions to Applicant:

For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to jobs@broward.edu or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.

Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.

**Please note that multiple documents can be uploaded in the "Resume/CV/Transcript/License/Certification" section of the application**

Please refer to link with the instructions on how to submit an application with multiple documents. https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf.

Employment is contingent upon successful completion of the required background screening process.

Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.

Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.For inquiries regarding Title IX and the college's non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at nanders1@broward.edu.

Disclaimer

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.