ZipRecruiter

Log In

1

Direct Response Jobs in Washington, DC (NOW HIRING)

Moore

Multichannel Graphic Designer

Lanham, MD · Remote

You'll concept and design across channels (direct mail, email, social and other digital media), transforming audience insights into visually compelling direct response fundraising campaigns. You'll ...

Direct Response Consulting Services

Be Seen First

Group Director - Direct Mail Fundraising

Rockville, MD · On-site

$80K - $105K/yr

A well-established direct mail fundraising agency based in McLean, VA, is seeking an experienced Group Director to join our team. We are looking for a motivated, detail-oriented professional with ...

Direct Response Consulting Services

Be Seen First

Group Director - Direct Mail Fundraising

Washington, DC · On-site

$80K - $105K/yr

A well-established direct mail fundraising agency based in McLean, VA, is seeking an experienced Group Director to join our team. We are looking for a motivated, detail-oriented professional with ...

Moore DM Group LLC

Multichannel Graphic Designer

Lanham, MD · On-site +1

$60K - $90K/yr

You'll concept and design across channels (direct mail, email, social and other digital media), transforming audience insights into visually compelling direct response fundraising campaigns. You'll ...

Moore

Nonprofit Multichannel Copywriter

Lanham, MD · Remote

You'll concept and write across channels (direct mail, email, and other digital media), transforming audience insights into compelling, high-performing direct response fundraising campaigns. You must ...

previous pagenext page

Showing results 21-40

All JobsDirect Response JobsDirect Response Jobs in Washington, DC

Direct Response information

See Washington, DC salary details

$14

$23

$32

How much do direct response jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for direct response in Washington, DC is $23.36, according to ZipRecruiter salary data. Most workers in this role earn between $19.62 and $25.87 per hour, depending on experience, location, and employer.

What is a direct response professional?

A Direct Response professional specializes in creating marketing campaigns that prompt immediate actions from consumers, such as making a purchase, calling a phone number, or signing up for a newsletter. Unlike traditional branding roles, direct response focuses on measurable outcomes and often uses channels like email, direct mail, and digital ads. These professionals analyze data to optimize campaigns and maximize return on investment. Their work is essential for businesses looking to generate quick, trackable results from their marketing efforts.

What are the key skills and qualifications needed to thrive as a direct response marketer, and why are they important?

To thrive as a Direct Response Marketer, you need expertise in copywriting, data analysis, campaign strategy, and often a background in marketing or communications. Familiarity with email marketing platforms, CRM systems, A/B testing tools, and analytics software is typically required. Strong persuasive communication, attention to detail, and adaptability help professionals stand out in crafting messages that drive immediate customer action. These skills ensure campaigns are effective, measurable, and consistently drive conversions and ROI.

How does a direct response professional typically collaborate with marketing and sales teams to optimize campaign effectiveness?

Direct Response professionals work closely with both marketing and sales teams to ensure campaigns are strategically aligned and results-driven. They often coordinate with marketing to develop compelling offers, craft targeted messaging, and analyze audience data. Collaboration with sales is key for tracking lead quality, adjusting tactics based on real-time feedback, and maximizing conversions. Regular communication and data sharing help ensure campaigns are continuously optimized for the best return on investment.

What is the difference between Direct Response vs Copywriter?

AspectDirect ResponseCopywriter
Required credentialsMarketing knowledge, copywriting skills, sometimes certificationsCopywriting skills, marketing understanding, often certifications
Work environmentAdvertising agencies, online marketing, direct mail campaignsAdvertising agencies, marketing departments, freelance
Employer and industry usageUsed in direct marketing, sales-focused campaignsUsed across various marketing and advertising projects
Search and comparison intentOften compared for marketing roles focused on conversionsCompared for general content creation roles

While both roles involve copywriting, a Direct Response professional specializes in creating marketing materials designed to elicit immediate action, such as sales or sign-ups. A Copywriter may produce a broader range of content, including branding and awareness campaigns. Understanding these differences helps employers and job seekers target the right skills and roles in marketing and advertising.

What are popular job titles related to Direct Response jobs in Washington, DC?

For Direct Response jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Direct Response jobs in Washington, DC look for?

The top searched job categories for Direct Response jobs in Washington, DC are:

Direct Response jobs near you
Infographic showing various Direct Response job openings in Washington, DC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $48,596 per year, or $23.4 per hour.

Senior Vice President, Federation Fundraising

Planned Parenthood Federation of America

Washington, DC

$260K - $310K/yr

Full-time

Re-posted 21 days ago

Planned Parenthood rating

7.9

Company rating: 7.9 out of 10

Based on 120 frontline employees who took The Breakroom Quiz

107th of 891 rated healthcare providers

Job description

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and
reproductive health care for all people, as well as the nation’s largest provider of sex education.
Planned Parenthood organizations serve all people with care and compassion, with respect, and
without judgment, striving to create equitable access to health care. Through health centers, programs
in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable
education and information that allows people to make informed health decisions. We do all this
because we care passionately about helping people lead healthier lives.

Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports
the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers
across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and
reproductive health. Formed as the advocacy arm of Planned Parenthood Federation of America,
Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under
section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity,
including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned
Parenthood mission.

Planned Parenthood Federation of America and Planned Parenthood Action Fund seek a dynamic and strategic Senior Vice President (SVP) of Federation Fundraising. The SVP reports to Chief Development Officer (CDO) Leora Hanser in the Development division of PPFA. This leader oversees the Federation Fundraising team, the primary engine for unifying national and local fundraising efforts and partnering with affiliates to maximize fundraising opportunities in service of Planned Parenthood’s mission. 

The SVP is a newly created role reflecting two strategic priorities: significantly growing Planned Parenthood's fundraising through direct response and digital marketing channels, and reimagining collaborative fundraising across the federation to achieve efficiencies and deliver greater, more consistent value to affiliates of various sizes. The SVP leads a team of approximately 50 professionals. This leader will be a key thought partner to the CDO in envisioning the future of federation fundraising at Planned Parenthood, architecting a new, more integrated model that expands revenue and enables effective fundraising practices within the federation, allowing greater investments for providing access to high-quality, affordable sexual and reproductive health care.

Planned Parenthood raised approximately $390M from all sources during FY26.

The SVP will have a proven track record of excellence in direct response and digital marketing.

Purpose:
  • Provides strategic leadership to mass market fundraising at scale and unifies all federation-facing activities to maximize the collective fundraising potential of the organization.
  • Responsible for developing a cohesive strategy for affiliate engagement, fundraising, and service delivery.
  • Oversees the Direct Response fundraising program, a key driver of both revenue and the grassroots donor base vital to the Federation’s mission.
  • Provides transformative insights into direct response fundraising strategies, driving revenue growth and efficiency while testing novel approaches to enhance donor engagement and revenue streams.
  • Creates a compelling value proposition for collaborative fundraising and provides a roadmap for the future of federation fundraising.
  • As a member of the Senior Development Leadership Team (SDLT), the SVP influences across verticals in service of a unified Development strategy and models PPFA’s values in leading the division.
Engagement:
  • Serves as the primary leader interfacing with affiliate partners and serves as the deputy to the CDO for affiliate relations
  • Partners closely with internal and external stakeholders to ensure a seamless donor experience across the federation.
  • Partners with SVP, Development Data, Operations and Technology to ensure technical & data strategy and operations priorities drive innovation and data driven fundraising at scale.
  • Designs and leads the strategy for collaborative philanthropy, with a focus on providing enhanced services and ensuring affiliate satisfaction with partnership, shared donor practices, development resources and support.
  • Leads with deep empathy and a proven track record of navigating complex dynamics to build trust across diverse geographical and political landscapes.
Delivery:
  • Drives integrated data driven fundraising strategies to ensure that we are maximizing the revenue growth potential of the National office and across the federation.

  • Oversees and drives a large and successful Direct Response and Digital Marketing team, responsible for generating over $230 million in revenue, with a focus on strategic growth of the program.

  • Partners with executive leadership to advance a culture that embraces change, fosters teamwork, and prioritizes belonging, ensuring the team is equipped to grow, innovate, and pivot.
  • Leads an effort to evaluate our current collaborative fundraising program in order to maximize federation fundraising.

  • Assesses internal processes and develop and implement enhanced ways of working to ensure division-wide goal planning and alignment, for enhanced performance and teamwork across departments and work structures.

  • Leads the recruitment, development, and retention of a diverse team of professionals, fostering an environment of innovation, engagement, and sustained excellence.

  • Serves as a key voice in the National Office leadership, ensuring that development perspectives inform the federation's long-term financial health and strategic pivots.

  • Performs other duties as assigned.

Candidate Profile

PPFA will consider a broad range of backgrounds. The ideal candidate will align with the following qualifications:

  • A deep commitment to Planned Parenthood’s mission and to an inclusive and equitable work environment.
  • Minimum 20 years of experience in complex high volume marketing technology and fundraising systems, with at least 8 years of leadership experience in navigating federated or chapter-based fundraising models.
  • Contribution-based fundraising or nonprofit experience preferred.
  • Proven experience managing or integrating direct response/digital marketing programs to drive mass-market revenue.
  • Demonstrated success in leading organizational shifts, particularly in dynamics between a national office and local affiliates.
  • Expertise in designing and executing collaborative fundraising models that balance national scale with local impact.
  • A proven track record of leading with empathy and building lasting relationships while navigating challenging/high-pressure organizational dynamics.
  • Understanding of nonprofit governance structures and the ability to propose and lead the implementation of federation-wide agreements.
  • Ability to lead a diverse team of passionate fundraising professionals and developing talent.
  • Bachelor's degree required; advanced degree preferred
Application Process

Inquiries, nominations, and applications (current resumes and cover letters) may be submitted via the following link or directed to one or more members of the search team.

https://talent-profile.dsgco.com/search/v2/23279

Gerard F. Cattie, Jr. (he/him)
Global Managing Partner and Practice Founder
DSG Fundraising & Advancement
gerard.cattie@dsgco.com \u007C 212.542.2587

Beth Reeves (she/her)
Vice President and Senior Search Associate
DSG Fundraising & Advancement
beth.reeves@dsgco.com \u007C 212.542.2584

Manuel A. Gongon, Jr. (he/him)
Vice President and Senior Search Associate
DSG Fundraising & Advancement
manuel.gongon@dsgco.com \u007C 215.837.7854

Tammy Schillin (she/her)
Director, Search Process and Strategy
DSG Fundraising & Advancement
tammy.schillin@dsgco.com \u007C 212.542.2579

Travel: 30% - 50% travel engage with affiliate leadership

The Planned Parenthood cultural ethos, "In This Together", reflects our commitment to building a
workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and
recognizes individual contributions to our mission. 

Planned Parenthood Federation of America participates in the E-Verify program. Planned Parenthood
Federation of America is an equal employment opportunity employer and is committed to maintaining
a non-discriminatory work environment, and does not discriminate against any employee or applicant
for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status,
marital status, sexual orientation, gender identity, or any other characteristic protected by applicable
law. Planned Parenthood Federation of America is committed to creating a dynamic work environment
that values diversity and inclusion, respect and integrity, customer focus, and innovation.

What Planned Parenthood employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom