Direct Response Manager Jobs in Toronto, ON (NOW HIRING)

The Baycrest Foundation

has an exciting opportunity for a

Manager, Integrated Annual Giving

 

Posting Number: 10074

Position Type: Temporary Full Time (approximately 12 months with possible extension)

Shift Type: Days, Hybrid

Bi-Weekly Hours: 70 Hours, 7 hrs/shift

Union: Non-Union

Date Posted: August 6, 2026

Internal Closing Date: August 13, 2026

 

About Us

The Baycrest Foundation inspires giving to shape the future of aging and brain health. It connects generosity with purpose by supporting research, care and education that improve the lives of older adults and their families.

Building on more than a century of leadership in aging and brain health, the Foundation empowers donors to advance breakthroughs in the prevention of cognitive decline and dementia, earlier detection and improved diagnostics, new treatments and therapeutics, and innovative approaches to dementia care.

Rooted in community and inspired by possibility, the Baycrest Foundation helps donors make a lasting difference in how people live, age and thrive.

Job Summary

Reporting to the Senior Manager, Mid-Level & Direct Response, the Manager, Integrated Annual Giving supports the planning and execution of the Foundation’s direct response and monthly giving programs, which feed the broader mid-level and annual giving strategies overseen by the Senior Manager. The Manager provides tactical leadership in campaign execution, segmentation, donor journeys, and annual giving operations. 

The Manager will also be assigned a priority program to lead, currently identified as B@H, creating tailored engagement pathways for emerging donors and building a feeder system to monthly and mid‑level giving. The role manages a small portfolio of mid‑level donors connected to this program. Collectively, these functions strengthen donor retention, deepen donor engagement, and support long‑term donor pipeline growth.

Key Responsibilities

Direct Response Program (40%)

• Execute multi‑channel direct response fundraising (mail, email, digital, integrated campaigns) in collaboration with the Senior Manager, Mid‑Level & Direct Response.
• Provide analysis, recommendations, and tactical insights to support the Senior Manager in campaign planning and program evolution
• Develop donor‑centric segmentation approaches that directly support both annual giving and mid‑level donor pipeline growth.
• Support mid‑level donor program goals by generating targeted upgrade opportunities, lead referrals, and integrated touchpoints.
• Manage vendors, creative development, production workflows, and campaign budgets.
• Use donor insights, testing, and analytics to optimize messaging, targeting, and performance.
• Partner with Communications on brand‑aligned fundraising content.

Monthly Giving Program (25%)

• Implement growth strategies for the monthly giving program, enhancing donor loyalty and lifetime value.
• Develop acquisition and conversion campaigns, particularly from direct response channels.
• Manage stewardship, retention journeys, donor communications, and recognition.
• Monitor KPIs and produce reporting to inform program improvements.

Centre Priority Strategy (15%)

• Lead relationship management for a possible portfolio (currently B@H and BFF), including recruitment, volunteer leadership and community building.
• Work with the event team to plan appropriate engagement events and attend these events to build relationships.
• Develop partnerships with corporate, community, and peer networks interested in this property

Mid‑Level Donor Portfolio (20%)

• Manage a portfolio of mid‑level donors and prospects, with emphasis on emerging donors aligned with any assigned program priorities.
• Conduct individualized cultivation, solicitation, and stewardship.
• Prepare proposals, impact updates, and personalized communications.
• Maintain accurate records and plans for donor interactions.

Qualifications

• Undergraduate degree or college diploma in business, marketing, fundraising or related field
• CFRE or similar designation considered an asset.
• Minimum five years of progressive experience in annual giving, direct response fundraising, digital fundraising, or related development functions. Mid-level donor pipeline development is an asset.
• Experience leading direct response and/or multi channel fundraising programs.
• Knowledge of donor centric fundraising and retention best practices.
• Experience with monthly donor acquisition and retention strategies
• Experience supporting mid level donor development through segmentation and upgrade pathways.
• Experience with CRM systems such as Raiser’s Edge or similar.
• Strong skills in segmentation, analytics, KPI reporting, and testing.
• Ability to translate donor data into actionable strategy.
• Strong planning and organizational skills.
• Experience managing budgets, timelines, and vendor relationships.
• Strong relationship building skills with donors, volunteers, and partners.
• Ability to collaborate effectively with colleagues and leadership.
• Tools/Equipment: CRM systems, Microsoft Office Suite and collaboration tools

 

Compensation

 

At Baycrest, we take pride in ensuring our compensation structure is internally equitable and compliant with pay equity legislation. We believe compensation should be transparent, equitable, and reflective of your experience and growth. Our salary ranges are structured to support progression, from learning the role to demonstrating full proficiency.

The salary range for this position is 82,915 to 103,644 per year.

Your placement within the target hiring range will depend on your job-related knowledge, skills, abilities, and relevant education and experience, as well as considerations such as market conditions and internal equity. The starting salary will be determined using these factors to ensure fairness and consistency across the organization.

Required Skills
Required Experience