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Direct Marketing Copywriter Jobs (NOW HIRING)

HiWave

Copywriting Intern

Manhattan, NY · On-site +1

HiWave was founded by the former technology director at Harvard Innovation Labs. As a copywriter at HiWave, you will work closely with our Marketing team to concept, write, review, and produce ...

Taylor Corp

Junior Copywriter

Pompano Beach, FL · On-site

... solo mail and other direct marketing media * Work closely with the marketing team to create ... Experience in writing for web and direct response copywriting techniques a plus * Excellent ...

HiWave

Copywriting Intern

Manhattan, NY

HiWave was founded by the former technology director at Harvard Innovation Labs. As a copywriter at HiWave, you will work closely with our Marketing team to concept, write, review, and produce ...

Rosado & Toledo LLC

Copywriter

San Juan, PR · On-site

Ad agency or in-house project copywriting experience preferably including print, direct marketing ... and advertising campaigns, digital campaigns, promotions, video and internal corporate ...

Rosado & Toledo LLc

Copywriter

San Juan, PR · On-site

Ad agency or in-house project copywriting experience preferably including print, direct marketing ... and advertising campaigns, digital campaigns, promotions, video and internal corporate ...

VML

Junior Copywriter-Bilingual

San Francisco, CA · On-site +1

Innovative ideation and concepts, by this Jr. Bilingual Copywriter will be adapted into finished assets for all key marketing touch points: Digital/Social, Broadcast TV, Print, OOH, Direct Mail ...

VML

Junior Copywriter-Bilingual

San Francisco, CA · On-site

Innovative ideation and concepts, by this Jr. Bilingual Copywriter will be adapted into finished assets for all key marketing touch points: Digital/Social, Broadcast TV, Print, OOH, Direct Mail ...

Certified Angus Beef

Senior Copywriter

Wooster, OH · On-site

The Senior Copywriter position reports into our Creative Director. * Serve as the lead writer for the Creative Connections Group marketing copy requests (audiences range from consumers and ranchers ...

EAB

Copywriter (Temporary)

Washington, DC · On-site +1

$18 - $20/hr

Copywriter (Temporary) The Copywriter (Temporary) merges the unique voice of our partner ... This role requires a basic understanding of direct marketing strategy. The ideal candidate has ...

EAB

Copywriter (Temporary)

Richmond, VA · On-site

$18 - $20/hr

Copywriter (Temporary) The Copywriter (Temporary) merges the unique voice of our partner ... This role requires a basic understanding of direct marketing strategy. The ideal candidate has ...

EAB

Copywriter (Temporary)

Washington, DC · On-site +1

$18 - $20/hr

Copywriter (Temporary) The Copywriter (Temporary) merges the unique voice of our partner ... This role requires a basic understanding of direct marketing strategy. The ideal candidate has ...

EAB

Copywriter (Temporary)

Washington, DC · On-site +1

$18 - $20/hr

Copywriter (Temporary) The Copywriter (Temporary) merges the unique voice of our partner ... This role requires a basic understanding of direct marketing strategy. The ideal candidate has ...

Adobe

Head of Copy, Adobe Creative

Los Angeles, CA · On-site

Together, C&C commissions and produces work while equipping teams across Adobe's Global Marketing ... Direct agency copywriters, brand film screenwriters, and specialist collaborators from a clear ...

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Direct Marketing Copywriter information

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How much do direct marketing copywriter jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for direct marketing copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

What is a direct marketing copywriter?

A Direct Marketing Copywriter is a professional who creates persuasive written content specifically designed to generate an immediate response from potential customers, such as making a purchase, signing up for a newsletter, or requesting more information. Their work often includes writing emails, sales letters, landing pages, and advertisements that are tailored to target audiences with clear calls to action. Direct marketing copywriters use techniques like personalization, urgency, and benefits-driven messaging to drive measurable results and support sales or lead generation goals.

What are some common challenges faced by direct marketing copywriters, and how can they be overcome?

Direct Marketing Copywriters often face the challenge of crafting messages that not only attract attention but also drive immediate action from readers. Balancing creativity with clear, concise calls-to-action can be difficult, especially when working with tight deadlines and specific client expectations. To overcome these challenges, copywriters should continually test and refine their copy, collaborate closely with marketing and design teams, and stay updated on industry trends and consumer behaviors. Regularly analyzing campaign results also helps to fine-tune messaging for better performance.

What are the key skills and qualifications needed to thrive as a direct marketing copywriter, and why are they important?

To thrive as a Direct Marketing Copywriter, you need strong writing skills, a firm grasp of persuasive marketing principles, and experience with campaign strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms, A/B testing tools, and analytics systems is typically required. Creativity, adaptability, and the ability to interpret data-driven feedback make someone stand out in this position. These skills enable the creation of compelling copy that drives conversions and meets measurable marketing goals.

What is the difference between Direct Marketing Copywriter vs Content Writer?

AspectDirect Marketing CopywriterContent Writer
Primary FocusCreating persuasive copy to drive immediate action and salesProducing informative or entertaining content to engage audiences
Work EnvironmentMarketing agencies, e-commerce, direct response campaignsBlogs, magazines, corporate websites, educational platforms
Required SkillsPersuasive writing, understanding of marketing strategies, call-to-action techniquesResearch, storytelling, SEO knowledge, varied writing styles

While both roles involve writing, a Direct Marketing Copywriter specializes in crafting compelling messages that prompt immediate customer action, often within marketing campaigns. In contrast, a Content Writer focuses on creating valuable content to inform or entertain, building brand awareness over time. Understanding these differences helps employers and job seekers align expectations and skills accordingly.

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Direct Marketing Copywriter jobs near you
Infographic showing various Direct Marketing Copywriter job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 78% Full Time, 13% Part Time, and 7% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.

[MARKETING] Product Copywriter, AI & Search Performance

Irvine, CA • On-site

TTE Technology Inc
1 - 10 employees
Learn more about TTE Technology Incexternal

$72K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Position Summary:
The Product Copywriter, AI & Search Performance plays a critical role in shaping TCL's consumer-facing messaging and driving conversion across digital and retail touchpoints. This position sits at the intersection of Creative, Performance Marketing, E-commerce, and AI Search, translating product features and brand narratives into high-impact content that drives engagement, discoverability, and revenue growth.
Acting as the primary architect of TCL's product storytelling, this role ensures that all customer-facing content, from Product Detail Pages (PDPs) and retail displays to AI-generated search results, is optimized for clarity, consistency, and performance. The Product Copywriter brings deep expertise in e-commerce content, SEO/AEO strategy, and conversion-focused messaging, and can translate complex technical specifications into compelling, customer-centric value propositions.
This role is ideal for a results-driven writer who understands not only how to craft compelling copy, but how to optimize content ecosystems, influence purchase decisions, and position TCL products effectively across the modern digital and AI-driven discovery landscape.
Duties & Responsibilities:
Content Development & E-commerce Execution
  • Develop and execute high-impact product copy across all major e-commerce platforms, including Amazon, Best Buy, Walmart, Target, and key retail partners.
  • Own the creation and optimization of Product Detail Pages (PDPs), including titles, bullet points, product descriptions, and enhanced brand content.
  • Ensure all content aligns with platform-specific requirements, formatting standards, and conversion best practices.

AI & Search Optimization (AEO/GEO)
  • Develop and structure content to maximize visibility across AI Answer Engines (e.g., ChatGPT, Gemini) and traditional Search Engine Results Pages (SERP).
  • Apply SEO, AEO, and GEO best practices, including keyword strategy, metadata optimization, and structured content frameworks.
  • Continuously monitor search trends and refine content strategies to improve discoverability and ranking performance.

Direct-to-Consumer (DTC) & Digital Content
  • Write and optimize copy for TCL.com, including homepage messaging, category pages, landing pages, and promotional content.
  • Ensure consistent brand voice and messaging across all owned digital channels.
  • Support campaign launches with cohesive, conversion-focused digital storytelling.

Lifecycle Marketing & Retention
  • Develop high-performing email marketing campaigns, including promotional sends and automated lifecycle flows (e.g., onboarding, education, retention).
  • Optimize messaging to drive engagement, repeat purchase behavior, and long-term customer value.

Retail & In-Store Experience
  • Create compelling copy for physical retail environments, including in-store displays, signage, and product packaging.
  • Ensure messaging functions as a "silent salesperson," clearly communicating value propositions in limited space.

Paid Media & Social Content
  • Develop short-form, high-impact copy for paid media channels, including social (Meta, TikTok), search (SEM), and video (YouTube).
  • Collaborate with performance marketing teams to align messaging with campaign objectives and audience targeting strategies.

Instructional Content & Customer Experience
  • Translate technical product features into clear, user-friendly instructional content, including Quick Start Guides and FAQs.
  • Reduce customer friction by improving clarity, usability, and accessibility of product information.

Performance Optimization & Content Operations
  • Leverage performance metrics (CTR, conversion rates, engagement) to continuously refine and optimize content.
  • Manage multiple content workflows across product categories, ensuring timely delivery and consistency.
  • Develop scalable, modular content structures that integrate seamlessly with design systems and digital platforms.

Qualification / Requirements:
Must Haves
  • 3+ years of professional copywriting experience across digital, e-commerce, and marketing channels.
  • 2+ years of experience in e-commerce content development, including PDP optimization for major retail platforms.
  • Strong understanding of SEO principles, including keyword strategy, metadata structure, and search optimization techniques.
  • Experience leveraging Generative AI tools to scale content creation while maintaining quality and brand voice.
  • Demonstrated ability to translate technical product specifications into compelling, customer-focused messaging.
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally across creative, marketing, and product teams.

Nice to Haves
  • Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.
  • Familiarity with consumer electronics or technology-driven product categories.
  • Experience writing for retail environments, packaging, or in-store displays.
  • Knowledge of retailer-specific content requirements (e.g., Amazon A+ content, platform guidelines).
  • Background in lifecycle marketing, CRM, or email campaign development.
  • Advanced proficiency in content performance analysis and optimization using analytics tools.

Benefits:
  • Vacation: Starting at 5 days per year
  • Health & Wellness Days: 10 days per year (prorated based on start date)
  • Paid Holidays: 12 days per year
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) & Retirement Plan

Job Type: Full-TimeSalary Range: $72,000 - $85,000 per year

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