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Direct Mail Copywriter Jobs in California (NOW HIRING)

VML

Junior Copywriter-Bilingual

San Francisco, CA · On-site +1

This Jr. Bilingual Copywriter will help create Spanish/English language communications across all ... Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be ...

Havas

Senior Copywriter (Healthcare)

San Francisco, CA · On-site

The Senior Copywriter develops creative concepts and tactics to agency standards (i.e., copy that ... Concepts for professional and consumer campaigns, including, but not limited to: direct mail ...

VML

Junior Copywriter-Bilingual

San Francisco, CA · On-site

This Jr. Bilingual Copywriter will help create Spanish/English language communications across all ... Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be ...

Tailored Brands

Sr Copywriter - On Call

Dublin, CA · On-site +1

$80 - $100/hr

... gift guides, direct mail, in-store signage, and print collateral across multiple merchandise categories for the brand. • Partner with Creative Director, Copy Manager, Designers and Brand ...

Trovy

Senior Director of Growth

San Francisco, CA · On-site

$180K - $210K/yr

Design and execute targeted homeowner direct mail campaigns, including list strategy, offer ... Strong copywriter and creative director -- you can write a brief, review an ad, and spot when ...

Kikoff

Head of Growth Marketing

San Francisco, CA · On-site

Work cross-functionally to bring campaigns and results to life: working with designers, copywriters ... ads, mobile DSPs, TV, direct mail and more. * Mastery of hypothesis driven A/B, MVT and ...

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All JobsDirect Mail Copywriter JobsDirect Mail Copywriter Jobs in California

Direct Mail Copywriter information

See California salary details

$14

$36

$66

How much do direct mail copywriter jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for direct mail copywriter in California is $36.26, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.06 per hour, depending on experience, location, and employer.

What does a direct mail copywriter do?

A Direct Mail Copywriter is responsible for creating persuasive and engaging written content for direct mail marketing campaigns. Their main goal is to encourage recipients to take a specific action, such as making a purchase or signing up for a service. They craft letters, postcards, brochures, and other materials, tailoring messages to target audiences and following best practices in marketing and communication. The role often involves collaborating with designers, marketers, and clients to ensure the message aligns with the campaign objectives and brand voice.

What are the key skills and qualifications needed to thrive as a direct mail copywriter, and why are they important?

To thrive as a Direct Mail Copywriter, you need strong writing, marketing, and research skills, often supported by a degree in communications, marketing, or a related field. Familiarity with direct response marketing tools, content management systems, and analytics platforms is typically beneficial. Creativity, attention to detail, and the ability to adapt messaging for diverse audiences distinguish top performers in this role. These skills are crucial to creating compelling mail pieces that drive engagement and achieve measurable results for clients or organizations.

What are some typical challenges a direct mail copywriter faces when crafting campaigns, and how can they be overcome?

Direct Mail Copywriters often face the challenge of grabbing the recipient's attention quickly, as physical mail can easily be discarded. They must balance creativity with concise messaging to ensure the key benefits stand out. Additionally, adhering to brand guidelines while personalizing content for targeted audiences can be demanding. Overcoming these challenges involves thorough research on the target demographic, testing different formats or headlines, and collaborating closely with designers and marketing strategists to create compelling, high-converting copy.

What is the difference between Direct Mail Copywriter vs Email Marketing Copywriter?

AspectDirect Mail CopywriterEmail Marketing Copywriter
CredentialsWriting experience, marketing knowledge, sometimes certifications in copywritingSimilar credentials, often with additional knowledge of email platforms
Work EnvironmentPrint agencies, direct mail firms, marketing departmentsDigital marketing teams, agencies, in-house marketing
Industry UsageTraditional marketing, direct mail campaignsDigital marketing, email campaigns
Search/Comparison IntentUnderstanding differences in copywriting for print vs digitalComparing skills for email vs direct mail copywriting

Both roles require strong copywriting skills and marketing knowledge, but direct mail copywriters focus on print campaigns, while email marketing copywriters specialize in digital email content. The choice depends on the campaign medium and industry focus.

Direct Mail Copywriter jobs near you
Infographic showing various Direct Mail Copywriter job openings in California as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 11% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $75,412 per year, or $36.3 per hour.

Junior Copywriter-Bilingual

San Francisco, CA • On-site, Remote

VML
Marketing • 1 - 5K employees
Learn more about VMLexternal

Full-time

Posted 15 days ago

Job description

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world's most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to inspire people to take action. GTB has 52 global offices and operates across six continents.

THE OPPORTUNITY

Associate Copywriter - Spanish/English - San Francisco Bay Area based

Could this be you?

This Jr. Bilingual Copywriter will help create Spanish/English language communications across all key media/marketing touchpoints to deliver The Client's message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.

This Jr. Bilingual Copywriter writer must be cognizant of words, cultural nuances, phrases, and implied meanings that may or may not be literally translatable, while providing viable communication solutions.

Innovative ideation and concepts, by this Jr. Bilingual Copywriter will be adapted into finished assets for all key marketing touch points: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD/ACD and will work as part of an agency team to achieve client objectives.

This Jr. Bilingual Copywriter will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and "convert" target to intended action.

In this role you will...

  • Take creative direction and turn work around quickly to meet deadlines, which may require overtime.
  • Work as a team with art director in 'remote', 'in office' and 'at studio' capacity with possible travel.
  • Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups, National retail automotive product & event campaigns.
  • Presents creative, validates, and explains cultural nuances in both English and Spanish.
  • Ensures all work is of the highest possible quality and maintains agency's commitment to changing customer behavior through disruptive ideas at all points of contact.
  • Works closely with Account & Production personnel as a team member on assigned accounts.
  • Maintains consistently high standards of Spanish/English Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
  • Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
  • Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
  • Meets copy deadlines or secures advance approval if additional time is needed.

You have...

  • 1-3 years' experience as a full-time copywriter in a full-service advertising agency.
  • A bilingual/multicultural portfolio is required for consideration.
  • Outstanding command of English and Spanish languages with solid writing and grammar skills.
  • Bonus experience with multicultural advertising and focus audiences.
  • Bonus experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
  • Strong writing and word processing abilities across all advertising disciplines including digital & social media.
  • Strong knowledge of branding and conceptual development.
  • Ability to talk about the ad work and its cultural nuances, both internally and externally.
  • Ability to present and discuss conceptual and tangible ideas, both internally and externally.
  • Ability to listen and understand feedback.
  • Ability to inform and drive synergy across communication platforms.
  • Create and execute ideas in an efficient, organized way.
  • Capable of working on multiple projects simultaneously.
  • Ability to work under pressure and meet deadlines.
  • Bachelor's degree or equivalent experience preferred.
  • Have physical and mental requirements to meet the above listed job responsibilities.

Apply