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Direct Copywriter Jobs in Detroit, MI (NOW HIRING)

VML

Account Director

Detroit, MI · On-site

Help ensure staffing plan roles (Program Director, Experience Strategist, Creative Directors, UX/CRM Strategy, Copywriter, Web Developers, etc.) are aligned and working efficiently together.

Directive

Paid Media Lead (Remote US)

Detroit, MI · Remote

$90K - $110K/yr

Serve as direct support to client contacts * Weekly communication with any vendors or operational ... Strong understanding of PPC principles, including keyword research, ad copywriting, bid management ...

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All JobsDirect Copywriter JobsDirect Copywriter Jobs in Detroit, MI

Direct Copywriter information

See Detroit, MI salary details

$14

$36

$66

How much do direct copywriter jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for direct copywriter in Detroit, MI is $36.37, according to ZipRecruiter salary data. Most workers in this role earn between $27.60 and $41.15 per hour, depending on experience, location, and employer.

What is a direct copywriter?

A Direct Copywriter is a professional who specializes in creating persuasive written content designed to generate immediate action from readers, such as making a purchase, signing up for a newsletter, or requesting more information. They typically work on direct response marketing materials like emails, landing pages, sales letters, and advertisements. The goal of a Direct Copywriter is to craft clear, compelling messages that drive measurable results and conversions for businesses. Their work requires strong writing skills, an understanding of consumer psychology, and knowledge of marketing strategies.

What are the key skills and qualifications needed to thrive as a direct copywriter?

To thrive as a Direct Copywriter, you need strong writing and editing skills, a deep understanding of direct response marketing, and often a degree in marketing, communications, or a related field. Familiarity with email marketing platforms, A/B testing tools, and analytics systems is typically required. Creativity, adaptability, and persuasive communication are standout soft skills in this role. These skills and qualities are essential to craft compelling copy that drives conversions and meets client or campaign objectives.

How does a direct copywriter typically collaborate with marketing and design teams to create effective campaigns?

As a Direct Copywriter, you'll work closely with both marketing strategists and graphic designers to ensure that your messaging aligns with broader campaign goals and visual elements. This often involves brainstorming sessions, reviewing campaign briefs, and providing input on layout and imagery to ensure the copy and design are cohesive and compelling. Regular feedback loops and quick turnarounds are common, requiring strong communication and adaptability. Collaboration helps ensure that every piece of direct response content—from emails to landing pages—drives engagement and achieves measurable results.

What is the difference between Direct Copywriter vs Content Writer?

AspectDirect CopywriterContent Writer
Primary FocusCreating persuasive, sales-oriented copyProducing informative, engaging content for various topics
Skills & CredentialsStrong copywriting, marketing, and SEO skillsResearch, storytelling, and SEO knowledge
Work EnvironmentAdvertising agencies, marketing teams, freelanceBlogs, websites, media outlets, corporate content

While both roles involve writing and SEO, Direct Copywriters focus on persuasive, conversion-driven content, whereas Content Writers create informative and engaging material to educate or entertain audiences. Understanding these differences helps employers and job seekers target the right skills and opportunities.

What are popular job titles related to Direct Copywriter jobs in Detroit, MI?

For Direct Copywriter jobs in Detroit, MI, the most frequently searched job titles are:

What job categories do people searching Direct Copywriter jobs in Detroit, MI look for?

The top searched job categories for Direct Copywriter jobs in Detroit, MI are:

Direct Copywriter jobs near you
Infographic showing various Direct Copywriter job openings in Detroit, MI as of July 2026, with employment types broken down into 2% Locum Tenens, 63% As Needed, 18% Full Time, 3% Part Time, 1% Contract, and 13% Nights. Highlights an 76% Physical, 6% Hybrid, and 18% Remote job distribution, with an average salary of $75,646 per year, or $36.4 per hour.

Vice President Director, Social Creative

Publicis Groupe Holdings B.V

Birmingham, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 4 days ago

Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency

Job description

Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
We are seeking a social media creative leader to help our client find its authentic place and purpose in the social sphere. This is a role for a person who lives and breathes social and has helped major brands transform their approach through breakthrough content across platforms. Someone who is curious and takes the time to educate themselves on the latest creative techniques and formats. Who can even break down the latest celeb beef; explain the backstory of every meme; and might even be a content creator themselves.
Your portfolio reads like an epic FYP. You've helped clients become famous in the feed. You can chat it up with CMOs like it's NBD.
As Vice President Director, Social Creative, you will help scale and lead a dynamic team of content creators and social-first talent. We're seeking a leader skilled at turning insights into meaningful ideas, deeply attuned to niche subcommunities, quick to recognize cultural trends, and immersed in the conversations(comment sections) shaping emerging social platforms.
In short, we're looking for an out-of-the-box creative leader prized to break the internet and trades.
Responsibilities
  • Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact
  • Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative
  • Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture
  • Push brands to show up with purpose, not just presence
  • Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors
  • Challenge traditional campaign models-thinking in moments, series, drops, and community-driven formats
  • Manage, mentor, and help grow a small team of creators and social-first creatives
  • Lead teams' conceptual and strategic thinking across multiple platforms
  • Build relationships with agency capabilities including strategy, media, data and analytics and tech
  • Appreciate and advocate for craft across capabilities, including production and tech
  • Build trust with clients, understanding their business to find opportunities
  • Work with HR and Creative Operations to manage direct reports' daily workload and career development
  • Help drive our creative culture both inside and outside of the agency

Qualifications
  • Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative
  • You have managed and scaled teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators.
  • Experience in the automotive industry with work samples to show for it.
  • You have a clear POV on what makes for standout creative in the social feed that you could confidently share with Fortune 500 CMOs
  • You're excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok
  • You're obsessed with internet culture, the latest memes and trends, online subcultures and communities
  • You're a storyteller who can create captivating insights that range from educational to aspirational and everything in between
  • Have a skillset for and are interested in content creation on social. You have a hands-on, get it done, make cool sh*t mentality
  • You have vast experience working with creators and influencers
  • Collaborative and a team player
  • You have a social-centric portfolio

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $129,485.00 - USD $177,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.

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