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Direct Copywriter Jobs in Massachusetts (NOW HIRING)

Publicis Groupe Holdings B.V

Senior Copywriter

Boston, MA · On-site

$81K - $124K/yr

As a Senior Copywriter, you'll lead the concepting, writing and execution of groundbreaking ideas ... Partner with Art Directors to ensure the copy direction and visual presentation work together to ...

Ninjakitchen

Sr. Copywriter

Needham, MA · On-site

$93.60 - $110/hr

Partner closely with Creative Directors, Designers, Art Directors, and Motion teams while using AI ... Qualifications * 6+ Years of Copywriting Experience: Proven track record within a fast-paced ...

SharkNinja

Sr. Copywriter

Needham, MA · On-site

Partner closely with Creative Directors, Designers, Art Directors, and Motion teams while using AI ... Qualifications * 6+ Years of Copywriting Experience: Proven track record within a fast-paced ...

Publicis Groupe Holdings B.V

Senior Copywriter

Boston, MA · On-site

$81K - $124K/yr

As a Senior Copywriter, you'll lead the concepting, writing and execution of groundbreaking ideas ... Partner with Art Directors to ensure the copy direction and visual presentation work together to ...

Publicis Groupe Holdings B.V

Copywriter

Boston, MA · On-site

$66K - $97K/yr

A love of collaborating with your team members - creative directors, art directors, designers, coders and other equally talented eccentrics - to consistently deliver polished, award-worthy work.

Aquent

Copywriter

Boston, MA · On-site +1

$45 - $55/hr

Collaborate closely with designers and art directors to ensure every creative output is cohesive, impactful, and truly unforgettable. What You Will Do * Develop concepts and write compelling copy for ...

Publicis Groupe Holdings B.V

Copywriter

Boston, MA · On-site

$66K - $97K/yr

A love of collaborating with your team members - creative directors, art directors, designers, coders and other equally talented eccentrics - to consistently deliver polished, award-worthy work.

LEGO

Sr Copywriter, Social Media Creative

Boston, MA · On-site

$75K - $113K/yr

Work on the identity of social campaigns through impactful, on-brand copywriting. * Work with ... Collaborate with strategists and art directors to build narratives that meet marketing objectives ...

A&B Studio

Creative Director

Boston, MA · Hybrid

You will lead, mentor, and inspire a diverse team of Art Directors, Graphic Designers, Copywriters, and Content Creators. Your day-to-day responsibilities will include conceptualizing and approving ...

A&B Studio

Creative Director

Boston, MA · Hybrid

You will lead, mentor, and inspire a diverse team of Art Directors, Graphic Designers, Copywriters, and Content Creators. Your day-to-day responsibilities will include conceptualizing and approving ...

A&B Studio

Creative Director

Boston, MA · Hybrid

You will lead, mentor, and inspire a diverse team of Art Directors, Graphic Designers, Copywriters, and Content Creators. Your day-to-day responsibilities will include conceptualizing and approving ...

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All JobsDirect Copywriter JobsDirect Copywriter Jobs in Massachusetts

Direct Copywriter information

What is a direct copywriter?

A Direct Copywriter is a professional who specializes in creating persuasive written content designed to generate immediate action from readers, such as making a purchase, signing up for a newsletter, or requesting more information. They typically work on direct response marketing materials like emails, landing pages, sales letters, and advertisements. The goal of a Direct Copywriter is to craft clear, compelling messages that drive measurable results and conversions for businesses. Their work requires strong writing skills, an understanding of consumer psychology, and knowledge of marketing strategies.

What are the key skills and qualifications needed to thrive as a direct copywriter?

To thrive as a Direct Copywriter, you need strong writing and editing skills, a deep understanding of direct response marketing, and often a degree in marketing, communications, or a related field. Familiarity with email marketing platforms, A/B testing tools, and analytics systems is typically required. Creativity, adaptability, and persuasive communication are standout soft skills in this role. These skills and qualities are essential to craft compelling copy that drives conversions and meets client or campaign objectives.

How does a direct copywriter typically collaborate with marketing and design teams to create effective campaigns?

As a Direct Copywriter, you'll work closely with both marketing strategists and graphic designers to ensure that your messaging aligns with broader campaign goals and visual elements. This often involves brainstorming sessions, reviewing campaign briefs, and providing input on layout and imagery to ensure the copy and design are cohesive and compelling. Regular feedback loops and quick turnarounds are common, requiring strong communication and adaptability. Collaboration helps ensure that every piece of direct response content—from emails to landing pages—drives engagement and achieves measurable results.

What is the difference between Direct Copywriter vs Content Writer?

AspectDirect CopywriterContent Writer
Primary FocusCreating persuasive, sales-oriented copyProducing informative, engaging content for various topics
Skills & CredentialsStrong copywriting, marketing, and SEO skillsResearch, storytelling, and SEO knowledge
Work EnvironmentAdvertising agencies, marketing teams, freelanceBlogs, websites, media outlets, corporate content

While both roles involve writing and SEO, Direct Copywriters focus on persuasive, conversion-driven content, whereas Content Writers create informative and engaging material to educate or entertain audiences. Understanding these differences helps employers and job seekers target the right skills and opportunities.

What are popular job titles related to Direct Copywriter jobs in Massachusetts?

For Direct Copywriter jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Direct Copywriter jobs in Massachusetts look for?

The top searched job categories for Direct Copywriter jobs in Massachusetts are:

What cities in Massachusetts are hiring for Direct Copywriter jobs?

Cities in Massachusetts with the most Direct Copywriter job openings:

Direct Copywriter jobs near you
Infographic showing various Direct Copywriter job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 17% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Senior Copywriter

Publicis Groupe Holdings B.V

Boston, MA • On-site

$81K - $124K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago

Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Responsibilities

Job Responsibilities:  

As a Senior Copywriter, you'll lead the concepting, writing and execution of groundbreaking ideas. Working alongside a partner, you'll solve problems with smart copy solutions and creative storytelling.

In this role, you are expected to:

  • Understand the difference between a concept and an execution, while executing both flawlessly.
  • Craft headlines, not just write them.
  • Be a storyteller, bringing ideas to life in unique ways.
  • Write scripts that people can't stop thinking about.
  • Know how to write for different media, in different voices, for different clients.
  • Present to clients with passion, enthusiasm and thoughtfulness.
  • Understand what's trending and what makes great work.
  • Know how to read a brief and use insights to guide work.
  • Partner with Art Directors to ensure the copy direction and visual presentation work together to make the concept powerful and compelling.
  • Know how to take feedback and build on it.
Qualifications

Other things you'll need:

  • An inability to settle on "good enough."
  • Curiosity for discovering what's next and trying something new.
  • Being proactive with ideas for clients, even without a brief or assignment
  • Energy, open-mindedness, and a sense of humor.
  • A portfolio that shows off great ideas, no matter where they live.
  • Software skills: The Adobe suite and AI programs.
  • At least four years or writing at a competitive, creative agency.
  • Awards are nice, but original ideas and real creative problem-solving are even better.

Apply if you believe your unique skills are a fit.

Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.Employment Type: FULL_TIME

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