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Digital Media Instructor Jobs in Delaware (NOW HIRING)

All JobsDigital Media Instructor JobsDigital Media Instructor Jobs in Delaware

Digital Media Instructor information

See Delaware salary details

$28.7K

$78.1K

$123.4K

How much do digital media instructor jobs pay per year?

As of Sep 9, 2026, the average yearly pay for digital media instructor in Delaware is $78,056.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,200.00 and $88,900.00 per year, depending on experience, location, and employer.

What is the difference between Digital Media Instructor vs Digital Marketing Specialist?

AspectDigital Media InstructorDigital Marketing Specialist
CredentialsTypically requires a degree in media, communications, or related fields; certifications in digital media toolsRequires a degree in marketing, business, or related fields; certifications like Google Ads or HubSpot
Work EnvironmentEducational settings, training centers, online coursesCorporate, agency, or client-based environments, often in-office or remote
Employer & IndustryEducational institutions, training providersBusinesses, marketing agencies, startups
Common Search & ComparisonOften compared for training roles and educational content creationCompared for marketing strategy and campaign execution

The main difference is that a Digital Media Instructor focuses on teaching digital media skills in educational settings, while a Digital Marketing Specialist applies those skills to develop and execute marketing campaigns in business environments.

Infographic showing various Digital Media Instructor job openings in Delaware as of September 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $78,056 per year, or $37.5 per hour.

Digital Marketing Specialist, Office of the Provost

Newark, DE • On-site

University of Delaware
Colleges, Universities, and Professional Schools • 1 - 5K employees
Learn more about University of Delawareexternal

Full-time

Re-posted 23 days ago

University Of Delaware rating

5.7

Company rating: 5.7 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

595th of 633 rated colleges and universities

Job description

Digital Marketing Specialist, Office of the Provost

Apply now Job no: 503417
College / VP Area: Office of the Provost
Work type: Staff
Location: Newark, DE
Categories: Communications & Public Relations, Full Time, Extension and Outreach

Pay Grade: 30E
 
Context of Job:
 
Under the direction of the Director of Marketing for the Center for Innovation in Lifelong Learning and Teaching (CILLT), the Digital Marketing Specialist is a high-impact, execution-level role responsible for driving enrollment growth across CILLT programs. Working within the CILLT marketing team, the specialist will lead the design, implementation and continuous optimization of multichannel digital advertising campaigns for UD Online, Professional and Continuing Studies, and the Osher Lifelong Learning Institutes. This role requires a balance of creativity, analytical rigor, independent project management, and a deep understanding of the prospective student journey.
 
Major Responsibilities
  • Digital Advertising and Performance Management
  • Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners.
  • Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs.
  • Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels.
  • Generate reports, analyze data and make meaningful observations and recommendations for CILLT's digital channels.
  • Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates.
  • Implement and maintain SEO/GEO best practices to ensure high organic visibility.
  • Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate.

Funnel Automation and Content Execution

  • Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through
  • the enrollment funnel.
  • Coordinate the production of compelling digital content, including ad copy, ensuring all assets align with University brand standards.
  • Manage a robust, performance-oriented social media presence across multiple business units and channels.

Project Management and Collaboration

  • Manage multiple campaign projects and stakeholder requests simultaneously from ideation to post-mortem.
  • Act as the primary performance marketing expert when collaborating with faculty, program instructors, and campus partners.
  • Maintain a master content and campaign calendar to ensure timely execution and cross-platform alignment.
  • Collaborates with UD's Office of Communications and Marketing to ensure alignment and efficiency with other University campaigns.
  • Perform other job-related responsibilities as assigned.
Qualifications
  • Bachelor's degree and four years of experience in digital marketing, specifically managing paid media budgets, or equivalent combination of education and experience.
  • Technical experience with the following:
    • Platforms: Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
    • CRM/Email: Direct experience with Slate CRM or similar enterprise-level marketing automation tools.
    • Analytics: Well-versed in Google Analytics and SEO/GEO tools.
    • CMS: Experience utilizing WordPress, Adobe Experience Manager, or similar content management system.
    • Project Management: Demonstrable experience using Smartsheet (preferred), Asana, Monday, or similar.
  • Proven ability to work independently in a fast-paced environment and manage complex project timelines under tight deadlines.
  • Strong analytical skills and experience with data-driven decision making.
  • Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.
  • Ability to identify trends, opportunities, and risks and adjust campaign tactics accordingly.
  • Familiarity with higher education marketing and the unique needs of adult learners/online students is preferred.

Notice of Non-Discrimination and Equal Opportunity
The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VI and VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.

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