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Digital Marketing Research Jobs (NOW HIRING)

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

Our Digital Marketing Intern allows students to obtain a number of Google Certifications and ... Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build ...

KME.digital

Digital Marketing Intern

Alexandria, VA

Our Digital Marketing Intern allows students to obtain a number of Google Certifications and ... Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build ...

DIGITALPOiNTUSA

Digital Marketing Assistant

Atlanta, GA · On-site

You may be required to perform administrative tasks, conduct market research, update the system ... To ensure success as a Digital Marketing Assistant, you should have in-depth knowledge of digital ...

DIGITALPOiNTUSA

Digital Marketing Assistant

Atlanta, GA · On-site +1

You may be required to perform administrative tasks, conduct market research, update the system ... To ensure success as a Digital Marketing Assistant, you should have in-depth knowledge of digital ...

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All JobsDigital Marketing Research Jobs

Digital Marketing Research information

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$33.5K

$65.4K

$112.5K

How much do digital marketing research jobs pay per year?

As of Aug 8, 2026, the average yearly pay for digital marketing research in the United States is $65,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $74,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Marketing Research vs Content Marketing?

AspectDigital Marketing ResearchContent Marketing
Primary FocusAnalyzing data to understand market trends and consumer behaviorCreating and distributing valuable content to attract and engage audiences
Skills RequiredData analysis, market research, SEO, analytics toolsContent creation, storytelling, SEO, social media management
Work EnvironmentResearch teams, marketing departments, data-driven settingsContent teams, marketing departments, creative environments
CertificationsGoogle Analytics, market research certifications, SEO certificationsContent marketing certifications, SEO certifications, social media certifications

Digital Marketing Research focuses on analyzing data to inform marketing strategies, while Content Marketing emphasizes creating engaging content to attract audiences. Both roles often collaborate but serve different core functions within marketing teams.

What is digital marketing research?

Digital marketing research is the process of collecting, analyzing, and interpreting data about digital markets, online consumer behavior, competitors, and trends to inform effective marketing strategies. It involves using various online tools and techniques to gather insights from websites, social media, search engines, and digital ads. This research helps businesses understand their audience, optimize campaigns, and stay competitive in the fast-changing digital landscape.

What are the key skills and qualifications needed to thrive as a digital marketing researcher?

To thrive as a Digital Marketing Researcher, you need strong analytical skills, proficiency in market research methodologies, and a background in marketing or data analysis. Familiarity with tools like Google Analytics, SEMrush, and survey platforms, as well as certifications in digital marketing or analytics, are highly beneficial. Attention to detail, critical thinking, and effective communication are essential soft skills for interpreting data and presenting actionable insights. These skills enable you to identify trends, optimize marketing strategies, and drive business growth with data-driven decisions.

What are some common challenges faced by professionals in digital marketing research, and how can they be addressed?

One common challenge in Digital Marketing Research is staying updated with rapidly evolving digital platforms and analytics tools, which requires continuous learning and adaptation. Additionally, synthesizing large volumes of data into actionable insights can be demanding, often necessitating strong analytical skills and attention to detail. Effective collaboration with marketing teams, data analysts, and stakeholders is crucial to ensure research findings are understood and implemented. Overcoming these challenges involves ongoing professional development, leveraging automation where possible, and fostering clear communication across teams.
More about Digital Marketing Research jobs
What cities are hiring for Digital Marketing Research jobs? Cities with the most Digital Marketing Research job openings:
What states have the most Digital Marketing Research jobs? States with the most job openings for Digital Marketing Research jobs include:
What job categories do people searching Digital Marketing Research jobs look for? The top searched job categories for Digital Marketing Research jobs are:
Digital Marketing Research jobs near you
Infographic showing various Digital Marketing Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $65,418 per year, or $31.5 per hour.

Digital Marketing Specialist - Account Manager

webfx.com

York, PA

Full-time

Re-posted 4 days ago

Job description

About the Role
 
WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.
 
The Qualifications: Who You Are
 
Education:
  • A Bachelor's Degree: All majors welcome!
  • GPA: 3.4 or above
 
Related Experience and Skills:
  • Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
  • General knowledge of SEO
  • Outstanding customer service skills
  • Strong verbal and written communication skills
  • Presentation skills
  • Experience at a marketing/advertising agency (a bonus!)
 
Tools/Technical Skills:
  • Excel/Google Suite
  • General knowledge of Google Ads and Analytics
  • General knowledge of HTML
 
Qualities and Traits:
  • You're interested in the web, and like keeping up with new technology
  • You're professional, dependable, and self-motivated
  • You take pride in your work and always strive for high-quality results
  • You work with urgency and enjoy getting things done
  • You're proactive when it comes to solving problems
  • You're a lifelong learner, and are always looking to stretch and grow your skills
  • You love thinking both creatively and analytically, and love using data to make decisions
 
If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!
 
 The Job Responsibilities: What You'll Do
 
Client Relationship Management
(About 40% of your day)
 
  • Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
  • Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
 
Marketing Campaign Strategy & Execution
(About 35% of your day)
 
  • Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
  • Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets
  • Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic
  • Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date
 
Performance Analysis & Reporting
(About 15% of your day)
 
  • Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
  • Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations
 
Marketing Research & Testing
(About 10% of your day)
  • Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making
  • Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience
 
The Benefits: What You'll Get
 
Comprehensive, On-the-Job Training and Career Development
  • Initial training to learn foundational hard skills over the first few months on the job
  • Ongoing advanced training sessions from industry experts as you progress further in your role
  • Regular team Lunch-and-Learns in our on-site training amenities
 
Career Growth and Upward Progression Paths
  • All our roles include a built-in, upward promotional path within WebFX
  • Merit-based promotions are abundant for new team members who meet or exceed performance metrics
  • Regular 1-on-1 check-ins with a manager to support career growth
 
Potential promotional path for Digital Marketing Specialist - Account Manager:
  • Digital Marketing Analyst
  • Digital Marketing Consultant
  • Lead Internet Marketing Consultant
  • Sr. Internet Marketing Consultant
 
In-Person Experience Alongside Our Team of Industry Experts
  • This position is based fully on-site at our office in York, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
 
Compensation
  • Negotiable
Meet WebFX: Who We Are
 
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!
 
We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
 
 
Why Choose WebFX?
 
Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times \uD83C\uDF89
 
Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally\uD83D\uDCC8
 
Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business\uD83D\uDCDA
 
Flexible Schedule: Start your day between 8-10 am - when you do your best work ⏰
 
Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching \uD83E\uDE7A
 
100% Company 401k Matching: Up to 4% \uD83D\uDCB8
 
Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) \uD83D\uDC76\uD83C\uDFFF\uD83D\uDC76
 
Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! \uD83D\uDDA5️ 
 
Health & Wellness: Employee wellness program including a free FitBit, fitness challenges, and a Headspace account \uD83D\uDC5F
 
Office Perks: Pet-friendly office spaces, casual dress code, surprise catered meals, and more ☕
 
Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes\uD83C\uDF0D
 
...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients\uD83E\uDD1D
 
 
Check out our culture on social media:
Instagram
Twitter
Facebook
 
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
 
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!
 
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.