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Digital Marketing Associate Jobs in Baton Rouge, LA

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

DR Horton

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · On-site

Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep understanding of various marketing channels and tools. Analytical Skills: * Strong analytical and data ...

SASSO

Marketing Manager

Baton Rouge, LA

Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels. * Collaborate with cross-functional teams to ensure ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels. * Collaborate with cross-functional teams to ensure ...

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All JobsDigital Marketing Associate JobsDigital Marketing Associate Jobs in Baton Rouge, LA

Digital Marketing Associate information

See Baton Rouge, LA salary details

$26.2K

$54K

$96.7K

How much do digital marketing associate jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital marketing associate in Baton Rouge, LA is $53,977.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,200.00 and $62,100.00 per year, depending on experience, location, and employer.

What are some common challenges digital marketing associates face when managing multiple campaigns simultaneously?

Digital Marketing Associates often juggle multiple campaigns across various digital channels, which can lead to challenges in prioritization, time management, and maintaining consistent messaging. Balancing deadlines and adapting to shifting priorities—such as sudden changes in client goals or market trends—requires strong organizational skills and the ability to quickly analyze campaign performance data. Collaborating with designers, copywriters, and other marketing professionals is essential, so clear communication and teamwork are key to ensuring campaigns run smoothly and meet their objectives.

What is the difference between Digital Marketing Associate vs Content Marketing Specialist?

AspectDigital Marketing AssociateContent Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentMarketing agencies, corporate marketing teams, e-commerce companiesContent creation teams, marketing agencies, corporate marketing departments
Employer & Industry UsageUsed across various industries for digital campaignsFocused on content strategy and creation within marketing teams
Common Search & ComparisonOften compared for entry-level digital marketing rolesCompared for content-focused marketing roles

The Digital Marketing Associate and Content Marketing Specialist roles share similar educational backgrounds and work environments, often overlapping in digital marketing teams. However, the associate focuses on executing digital campaigns, including social media, SEO, and paid ads, while the content specialist emphasizes creating and managing content strategies. Both roles are essential in modern marketing but serve different core functions within the digital marketing ecosystem.

What is a digital marketing associate?

Digital marketing associates create and execute effective online marketing and advertising campaigns. Additional duties vary depending on the client, but often include implementing social media strategies, creating blog posts, and working as part of a team. Experience with search engine optimization (SEO) is a must to help a client’s website rank well on Google and other search engines. Digital marketing associates need strong business, communication, and marketing skills to succeed in this career. They also need a proven track record of successful results from SEO and social marketing campaigns.

More about Digital Marketing Associate jobs
What are the most commonly searched types of Digital Marketing jobs in Baton Rouge, LA? The most popular types of Digital Marketing jobs in Baton Rouge, LA are:
What are popular job titles related to Digital Marketing Associate jobs in Baton Rouge, LA? For Digital Marketing Associate jobs in Baton Rouge, LA, the most frequently searched job titles are:
What job categories do people searching Digital Marketing Associate jobs in Baton Rouge, LA look for? The top searched job categories for Digital Marketing Associate jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Digital Marketing Associate jobs? Cities near Baton Rouge, LA with the most Digital Marketing Associate job openings:
Digital Marketing Associate jobs near you
Infographic showing various Digital Marketing Associate job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $53,977 per year, or $26 per hour.

Digital Marketing Coordinator

Essential Credit Union

Baton Rouge, LA • On-site

$34K - $45K/yr

Full-time

Posted 6 days ago

Job description

Position Purpose:
The Digital Marketing Coordinator supports the execution of Essential Credit Union's digital marketing strategy by serving as the primary coordinator between the Credit Union and its external digital marketing agency. This position assists with the planning, coordination, implementation, and reporting of digital marketing campaigns while ensuring projects remain on schedule, on brand, and aligned with organizational goals.
Working under the direction of the Marketing Manager, the Digital Marketing Coordinator coordinates website content updates, digital advertising initiatives, email marketing, social media, online business listings, and digital marketing analytics. This position also collaborates with the Digital Services team to support an engaging digital member experience by identifying opportunities to improve the usability, accessibility, and effectiveness of member-facing digital applications and marketing touchpoints.
Duties and Responsibilities
  • Assist with planning and executing digital marketing campaigns supporting products, services, community initiatives, and organizational goals.
  • Coordinate paid digital advertising with external marketing partners and track campaign performance.
  • Assist with maintaining Google Business Profile, Apple Business Connect, Bing Places, and other online listings.
  • Prepare monthly marketing reports using website, email, social media, and advertising analytics.
  • Evaluate digital member experiences—including online account opening, loan applications, and other member-facing digital touchpoints—and recommend improvements to usability, accessibility, engagement, and conversion.
  • Collaborate with Digital Services to recommend enhancements that improve the digital member experience while supporting marketing objectives.
  • Maintain website content and create campaign landing pages using the content management system.
  • Create, schedule, and monitor email marketing campaigns.
  • Develop and maintain social media content calendars; create and schedule content.
  • Create basic graphics, videos, and marketing assets using Canva, Adobe Express, or Adobe Creative Suite.
  • Monitor online reviews and draft responses consistent with Essential's brand standards.
  • Maintain awareness of industry trends, regulatory changes, and member feedback to proactively drive platform improvements.
  • Remains abreast of Essential policies and procedures regarding Member Identification, BSA, and OFAC rules.
Major Accountabilities
  • Digital Marketing Coordination: Coordinates execution of digital marketing campaigns and promotional initiatives.
  • Digital User Experience (UX) – Evaluates member-facing digital experiences and recommends improvements to usability, accessibility, and engagement.
  • Digital Strategy amp; Innovation - Ability to evaluate, recommend, and implement digital solutions that enhance member experience, drive engagement, and mitigate risk associated with the digital channel.
  • Marketing Analytics – Track campaign performance and prepares reports to support decision making.
  • Brand Consistency – Maintains a consistent brand voice across digital channels.
  • Content Management – Maintains accurate, compliant, and engaging digital content.
  • Analytical Thinking - Ability to analyze digital performance data, member behavior, and application metrics to identify trends and make data-informed decisions that are conducive to the credit unions policies and procedures.
  • Cross-Functional Collaboration - Effective at partnering with departments such as Marketing, Lending, IT, Compliance, and Member Services to optimize workflows and improve the digital journey.
  • Digital Marketing Alignment - Understanding of how digital campaigns connect to the member journey, ensuring consistency from promotion through conversion.
  • Member-Centric Mindset - Committed to improving the financial lives of members by delivering seamless, convenient, and secure digital banking experiences.
  • Risk Cognizance – Recommend and implement practical solutions for risk mitigation strategies regarding the digital channel.
Other duties may be assigned as necessary.
Job Specification
  • Bachelor’s Degree in Digital Marketing (preferred), Marketing, Communications, or a related field required.
  • Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar digital marketing certifications are a plus.
  • Excellent problem-solving skills, attention to detail, and ability to think strategically.
  • Strong communication and interpersonal skills; ability to work collaboratively across departments.
  • Member-centric mindset with a passion for digital innovation and service excellence.
Training Requirements
  • On the job training
  • Maintain knowledge of Microsoft Office Products and marketing technology platforms.
  • Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools.
Work Experience
Entry-level position requires 1-3 years of experience in marketing, communications, digital marketing, or a related field. Financial institution experience is preferred by not required.
Skills, Abilities, and Knowledge
  1. Advanced Computer Knowledge
  2. Ability to read, write, and speak in English at an advanced level
  3. Microsoft Office
  4. Adobe Express and/or Canva
  5. Website content management
  6. Google Analytics familiarity
  7. Social media management
  8. Ability to multi-task while maintaining attention to detail
  9. Ability to work independently while being a team player
  10. Strong Time Management skills
Physical Requirements:
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing/descending stairs in emergency situations. Must be able to operate routine office equipment including telephone, copier, facsimile and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Other Requirements:
Must exercise discretion with confidential information, work effectively both independently and collaboratively, adapt to changing priorities, and provide excellent internal and external customer service.

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