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Digital Marketing Agency Jobs in Rochester, MI (NOW HIRING)

Stellantis

CRM Brand Marketing Manager

Auburn Hills, MI · On-site

Bachelor's degree * 8 + years of digital marketing/CRM professional experience * Client or Marketing Agency CRM experience is required * Strong attention to detail and consistent follow through, with ...

Directive

Paid Media Lead (Remote US)

Detroit, MI · Remote

$90K - $110K/yr

... digital marketing agency * Experience working specifically with B2B SaaS/tech clients in an agency setting * Deep expertise across paid search and paid social advertising campaigns, such as Google ...

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

Partner with analytics, audience and agency teams to develop reporting, evaluate results, and ... Align media and creative efforts with broader brand, marketing, and business priorities Industry ...

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All JobsDigital Marketing Agency JobsDigital Marketing Agency Jobs in Rochester, MI

Digital Marketing Agency information

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$80.7K

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How much do digital marketing agency jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital marketing agency in Rochester, MI is $80,741.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $92,000.00 per year, depending on experience, location, and employer.

What is a digital marketing agency?

A Digital Marketing Agency job involves creating and managing online marketing campaigns to help businesses grow their digital presence. This can include social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation. Professionals in this field analyze data, optimize campaigns, and develop strategies to reach target audiences effectively. The goal is to drive brand awareness, engagement, and conversions for clients.

What are the key skills and qualifications needed to thrive in a digital marketing agency?

To succeed as a Digital Marketing Agency, a team must possess expertise in online advertising, content strategy, analytics, and SEO, often backed by marketing degrees or certificates in platforms like Google Ads and HubSpot. Familiarity with tools such as Google Analytics, Facebook Business Manager, marketing automation systems, and CRM software is essential. Excellent communication, project management, creativity, and adaptability help agencies build client relationships and deliver innovative campaigns. These competencies are crucial to achieving measurable results, meeting client goals, and staying competitive in the evolving digital landscape.

What is a typical team structure within a digital marketing agency, and how do different roles work together?

A digital marketing agency typically features a collaborative team comprising account managers, digital strategists, content creators, graphic designers, SEO specialists, and paid advertising experts. Each team member plays a distinct role, with strategists creating campaign plans, creatives producing engaging assets, and technical experts executing and monitoring ads and analytics. Regular communication and project management tools help coordinate efforts and ensure all deliverables align with the client’s strategy and objectives. This structure fosters innovation and efficiency, enabling agencies to manage multiple projects and provide comprehensive digital solutions for their clients.

What careers are in digital marketing?

Careers in digital marketing include roles such as digital marketing manager, social media specialist, content creator, SEO analyst, email marketing coordinator, and paid media specialist. These roles often require skills in analytics, content management tools, and knowledge of online advertising platforms like Google Ads and Facebook Ads.

What does a digital marketing agency do?

A digital marketing agency develops and implements online marketing strategies to promote brands, products, or services. They handle tasks such as social media management, search engine optimization (SEO), content creation, and paid advertising campaigns, often using tools like Google Analytics and marketing automation platforms. Employees in this field need strong communication skills and familiarity with digital marketing tools and analytics.

What job categories do people searching Digital Marketing Agency jobs in Rochester, MI look for?

The top searched job categories for Digital Marketing Agency jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Digital Marketing Agency jobs?

Cities near Rochester, MI with the most Digital Marketing Agency job openings:

Digital Marketing Agency jobs near you
Infographic showing various Digital Marketing Agency job openings in Rochester, MI as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $80,741 per year, or $38.8 per hour.

Digital Marketing Specialist

Masco Corporation

Novi, MI • On-site

Full-time

Re-posted 5 days ago

Masco rating

7.7

Company rating: 7.7 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

POSITION SUMMARY:
The Digital Marketing Specialist is responsible for supporting the execution of the company's digital engagement strategy across social media, influencer partnerships, content marketing, and external communications. This individual will serve as a brand storyteller, building awareness, engagement, and advocacy among professional plumbers, contractors, wholesalers, retailers, and industry partners.
The ideal candidate combines creativity with analytical thinking and has experience creating compelling content, coordinating influencer relationships, executing social campaigns, and driving performance against business objectives. This role works closely with Product Management, Sales, Channel Marketing, and external agencies to strengthen brand visibility and support growth initiatives.
This is a hybrid role based out of Novi, MI.
PRINCIPAL FUNCTIONAL RESPONSIBILITIES:
Social Media Strategy & Execution
  • Support and help maintain annual social media strategy aligned to brand and business objectives.
  • Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
  • Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.
  • Monitor social channels and engage with customers, partners, and industry influencers.
  • Analyze and report on engagement, reach, follower growth, and campaign performance.

Influencer & Brand Ambassador Programs
  • Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.
  • Identify, recruit, and coordinate influencer and brand ambassador relationships.
  • Coordinate product seeding, campaign briefs, contracts, and content approvals.
  • Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.
  • Build long-term relationships with key voices within the plumbing and home improvement industries.

Communications & Public Relations
  • Draft and coordinate the distribution of press releases, company announcements, product launch communications, and customer-facing messaging.
  • Support executive communications and initiatives.
  • Support external communication activities that strengthen brand reputation and visibility.
  • Coordinate with industry publications and media partners.

Content Marketing
  • Develop compelling written, visual, and video content supporting product launches, promotions, education, and brand initiatives.
  • Collaborate with product management and sales teams to translate technical product features into customer-focused messaging.
  • Support website content updates and SEO initiatives.
  • Ensure consistency of messaging across all digital and traditional marketing channels.
  • Creation of digital assets library for use with rep agencies

MINIMUM QUALIFICATIONS:
  • Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
  • 3+ years of experience in digital marketing, social media, communications, or content marketing.
  • Experience managing social media platforms and content calendars.
  • Experience working with influencers, creators, ambassadors, or community-building programs.
  • Strong copywriting, storytelling, and content creation skills.
  • Experience with analytics and reporting tools.

PREFERRED QUALIFICATIONS:
  • Experience in manufacturing, building products, plumbing, construction, or home improvement industries.
  • Experience creating video and short-form social content.
  • Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.

COMPETENCIES:
  • Ability to create clear, compelling content that translates brand, product, and customer messages into engaging stories.
  • Builds authentic relationships with creators, ambassadors, and customers
  • Ability to interpret digital performance data and connect insights to business goals
  • Understands how to plan, optimize, and evaluate social media content across key platforms.
  • Demonstrates strong written and verbal communication skills
  • Strong organization, prioritization, and follow-through
  • Understands how to align content and communications with established brand guidelines and objectives.
  • Demonstrates an understanding of customer needs and reflects them in content, messaging, and communications.

ABOUT US
BrassCraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service, and repair parts for the new construction and repair/remodel markets. Headquartered in Novi, Michigan, BrassCraft supports a wide array of channel partners including wholesalers, retailers, and specialty dealers, who serve residential and commercial markets across the Americas. BrassCraft has set the plumbing standard for 80 years, with industry leading brands including BrassCraft® and Plumbshop®
Company: BrassCraft Manufacturing
Shift 1 (United States of America)
Full time
Hiring Range: $56,900.00 - $89,320.00 USD
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Brasscraft (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Brasscraft is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish

What Masco employees say

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About Masco

Sourced by ZipRecruiter

Our founder, Alex Manoogian, arrived in the United States in 1920 with $50 in his pocket and a relentless drive to make a better life for himself and his family. Decades later, that drive continues to permeate every aspect of our business. We believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create long-term value for our shareholders and improve the world around us. As a family of companies, we share a strong ethical culture and continuous improvement mindset driven by people and backed by an operating system designed to leverage our scale.

Industry

Building materials and garden equipment dealers

Company size

10,000+ Employees

Headquarters location

Livonia, MI, US

Year founded

1929

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