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Digital Content Manager Copywriter Jobs in Michigan

Digital Products Job Subfunction: Product Development MRM is part of the Omnicom Precision ... The Content Manager is responsible for the overall content strategy including the development of ...

Digital Products Job Subfunction: Product Development MRM is part of theOmnicomPrecision Marketing ... The Content Manager is responsible for the overall content strategy including the development of ...

Digital Products **Job Subfunction:**Product Development** **The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in ...

Senior Content Manager, Performance Pneumatics Group (Gast, Airtech, US Valve) REPORTING TO ... Digital Engagement: Drives interaction across channels through high-performing, personalized ...

... Global Digital Experience Services, Global Marketing Services and, most recently, Marketing ... Redactar textos persuasivos (copywriting) y aplicar técnicas de storytelling que capturen la ...

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Digital Content Manager Copywriter information

What does a digital content manager copywriter do?

A Digital Content Manager Copywriter is responsible for creating, managing, and optimizing written content for digital platforms such as websites, blogs, social media, and email campaigns. They develop engaging and SEO-friendly copy that aligns with the brand’s voice and marketing goals. Additionally, they often oversee content strategy, analyze content performance, and collaborate with designers, marketers, and other stakeholders to ensure consistency and effectiveness across all digital channels.

How does a digital content manager copywriter typically collaborate with other departments to ensure cohesive messaging?

A Digital Content Manager Copywriter frequently works closely with marketing, design, and product teams to align content with brand voice and campaign goals. This collaboration often involves regular meetings to discuss project briefs, sharing feedback on drafts, and coordinating publication schedules. Building strong relationships with stakeholders is crucial to ensure messaging is consistent across channels and meets both business objectives and audience needs. Effective communication and adaptability are key skills for successfully navigating these cross-functional interactions.

What are the key skills and qualifications needed to thrive as a digital content manager copywriter, and why are they important?

To thrive as a Digital Content Manager Copywriter, you need expertise in content creation, SEO, digital marketing strategy, and typically a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, analytics tools such as Google Analytics, and proficiency in keyword research and editing software are commonly required. Excellent written communication, creativity, project management, and collaboration skills help you stand out in this role. These competencies ensure the production of engaging, optimized content that drives audience engagement and supports business objectives across digital platforms.

What is the difference between Digital Content Manager Copywriter vs Content Strategist?

AspectDigital Content Manager CopywriterContent Strategist
Primary FocusCreating, editing, and managing digital content and copyPlanning and developing overall content strategies
Skills & CredentialsStrong writing, editing, SEO knowledge, content management systemsResearch, analytics, content planning, branding
Work EnvironmentMarketing teams, digital agencies, online platformsMarketing departments, agencies, corporate communications
Common UsageContent creation and editing rolesContent planning and strategy roles

While both roles involve digital content, the Digital Content Manager Copywriter focuses on producing and managing content, whereas the Content Strategist develops overarching content plans to align with business goals. Understanding these differences helps organizations assign the right responsibilities and professionals for their digital marketing efforts.

Games Portfolio and Digital Content Manager

Lansing, MI • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago


Key responsibilities

  • Oversee the end-to-end management of the games portfolio, including preparing game roadmaps, managing release timelines, and ensuring timely delivery.

  • Manage all customer-facing website content by updating assets, developing landing pages, promotional pages, and marketing materials, and ensuring high-quality digital experiences.

  • Coordinate with clients, internal teams, vendors, and cross-functional departments to facilitate content approval, game launches, QA testing, and integration of front-end components.


Job description

We are NeoPollard Interactive. Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services.

We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting‑edge technology to our partners with an industry‑proven track record of revenue growth.

We are one‑of‑a‑kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.

We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state‑of‑the‑art technology, top‑performing game content, and innovative and comprehensive iLottery services.

We are NPi. Join us.

WHAT YOU WILL DO

We are seeking a detail‑oriented and results‑driven Games Portfolio and Digital Content Manager to join our team. In this role, you will be responsible for overseeing the end‑to‑end management of the games portfolio and all customer‑facing website content. This includes managing the full game lifecycle, maintaining high‑quality digital experiences, and ensuring timely and accurate content delivery across platforms.

Content Management
  • Manage daily updates of lottery content via Contentful CMS, adapting assets to suit each platform.
  • Develop and maintain landing pages, Lottery Learning Link, promotional pages, and player‑facing bonuses, ensuring high‑quality user experiences.
  • Request game, website and acquisition graphics, build, and create banners, pop‑ups, landing pages and marketing materials.
Client & Partner Relationships
  • Point of contact with clients and internal teams to gain approval of fast‑moving content plan.
  • Collaborate with back‑end developers to integrate and develop front‑end components seamlessly.
  • Collaborating with Analytics teams to ensure accurate tracking of newly generated content.
  • Comfortable reviewing sites and content responsively (e.g., through dev tools, different browsers, and physical devices) to ensure quality and consistency.
Games portfolio management
  • Prepare roadmap games for existing vendors
  • Manage game release timelines and ensure delivery dates are met
  • Interact with multi‑cross‑functional teams (marketing, product, creative, editing, etc) to get the games launched according to the roadmap
  • Perform the game launch asset briefing process (graphic and descriptive)
  • Manage operational dealings with vendors
  • Perform QA on games in UAT and Production
  • Review customer‑facing game material on the website
  • Perform Game approvals tasks
  • Promotionalcampaign testing
  • Other duties as assigned
WHAT YOU WILL BRING
  • BA/BS Marketing, Business or equivalent experience
  • Gaming experience required; must be familiar with industry
  • Experience with on‑line gaming industry; Mobile app gamer, casino goer and/or fantasy sports player a plus
  • Product management or project management experience a plus
  • Excellent organizational and communication skills
  • Must be self‑motivated and take on tasks without direction
  • Responsible, detail oriented, well organized, independent, ability to learn quickly, multi‑tasking,great interpersonalskills, team player
  • Excellent project management, time management and problem‑solving skills
  • Experience in data driven prioritization
  • Proficient in Word, PowerPoint, Excel and Outlook
  • Ability to work independently and collaboratively with cross‑functional teams
  • Some travel required
  • Must be available to work during the bulk of EST business hours. May need to adjust schedule periodically to accommodate clients and partners in other time zones.
  • This position is remote and can reside in Canada or US.
WHY WORK AT NPI?

We hire the best. We prioritize innovation. We support and empower our team. Join us as we continue to shape the future of the iLottery industry by delivering players’ favorite games across all channels and driving outstanding returns for good causes.

Benefits
  • Comprehensive Health, Vision, and Dental Insurance
  • Life Insurance & AD&D Insurance
  • 401K Savings & RRSP Program
  • Paid Vacation and Personal Time
  • Wellness and Employee Assistance Program (EAP) from Ulliance Life
  • Company-Provided Laptop and Cellphone
  • Career Development Opportunities, including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
  • Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
  • Paid Parental Leave Program
ABOUT NEOPOLLARD INTERACTIVE

Born in the digital domain, NeoPollard Interactive LLC (“NPi”) is an award‑winning supplier of best‑in‑class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America’s proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting‑edge technology, a full suite of managed services, and the industry’s top‑performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.

Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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