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Digital Audience Development Jobs in Addison, IL

Digital

Social Media Manager

Chicago, IL · Remote

Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development. * Create viral campaign concepts, social-first stories, and ...

Digital

Social Media Manager

Chicago, IL · On-site +1

Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development. * Create viral campaign concepts, social-first stories, and ...

Digital

Social Media Manager

Chicago, IL · On-site

Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development. * Create viral campaign concepts, social-first stories, and ...

Jobtailor

Senior Specialist, Wealth Management

Chicago, IL · On-site

$80K - $99K/yr

Develop and execute digital marketing, lead generation, and audience development initiatives * Create and coordinate market-facing communications, leadership messaging, public relations activities ...

IQVIA

Head of Product

Chicago, IL · On-site

About IQVIA Digital IQVIA Digital is transforming healthcare marketing through data-driven, privacy ... Audience development, segmentation, direct-to-consumer workflows, and federated audience models.

Crain

Deputy Editor

Chicago, IL · Hybrid

This is a digital-first leadership role. TheDeputyEditor must understand how audience behavior ... Oversee the development of newsletters, recurring franchises, and editorial products that build ...

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Digital Audience Development information

See Addison, IL salary details

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How much do digital audience development jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for digital audience development in Addison, IL is $47.33, according to ZipRecruiter salary data. Most workers in this role earn between $25.53 and $61.39 per hour, depending on experience, location, and employer.

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities near Addison, IL are hiring for Digital Audience Development jobs?

Cities near Addison, IL with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

Director, Performance Marketing & Digital Experience (Aurora (IL), United States)

Aurora, IL • On-site

Sonova AG
Medical Equipment and Supplies Manufacturing • 10K+ employees
Learn more about Sonova AGexternal

$163K - $200K/yr

Full-time

Re-posted 11 days ago

Key responsibilities

  • Develop and execute the digital acquisition strategy to drive patient growth and revenue.

  • Own performance of paid media channels, website performance, and digital customer experience, including conversion optimization.

  • Lead external media agency relationships, campaign optimization, and evaluate new media opportunities.

Sonova rating

6.5

Company rating: 6.5 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

Job description

Director, Performance Marketing & Digital Experience
Company: AudioNova
Location: Aurora, Illinois (Hybrid)
Compensation: $163,000 - $200,000
Role Overview
AudioNova is seeking an experienced, data-driven Director of Performance Marketing & Digital Experience to lead our digital acquisition strategy across North America. This leader will own the performance of our digital acquisition engine-driving patient acquisition, appointment generation, website conversion, and marketing efficiency through best-in-class performance marketing and digital experiences.
This role is accountable for the strategy and execution of paid media, website performance, search, conversion optimization, attribution, and digital measurement. Working closely with Commercial, Analytics, CRM, Brand, Customer Experience, Operations, and external agency partners, this leader will continuously optimize the funnel to maximize business growth.
The ideal candidate combines deep expertise in performance marketing with strong commercial acumen, a passion for experimentation, and a track record of building high-performing teams and agency partnerships.
Key Responsibilities
Performance Marketing Strategy
  • Develop and execute AudioNova's acquisition strategy to drive new patient growth and revenue.
  • Own performance across paid media channels including search, social, display, video, and emerging digital platforms.
  • Manage significant media investments, continuously optimizing channel mix, audience strategy, and budget allocation to maximize business outcomes.
  • Establish annual digital growth plans, quarterly priorities, and performance targets aligned with commercial objectives.
  • Identify new opportunities to improve acquisition efficiency, scale demand generation, and accelerate growth.

Media Performance & Agency Leadership
  • Lead external media agency relationships, establishing clear accountability for performance, innovation, testing, and continuous improvement.
  • Drive rigorous media planning, campaign optimization, creative testing, and audience development.
  • Evaluate new platforms, technologies, and media opportunities that improve marketing effectiveness.
  • Ensure media investments are grounded in performance data, incrementality, and measurable business impact.

Website & Digital Experience
  • Own website performance and digital customer experience across all patient-facing digital properties.
  • Lead conversion rate optimization initiatives that improve appointment booking, lead generation, and patient engagement.
  • Partner with UX, Content, Product, and Technology teams to improve customer journeys and reduce friction throughout the digital experience.
  • Establish an ongoing experimentation roadmap including A/B testing, personalization, landing page optimization, and user experience improvements.

Search & Organic Growth
  • Lead SEO strategy to increase search visibility, organic traffic, and high-intent patient acquisition.
  • Partner with Brand and Content teams to develop educational, patient-focused content that supports both acquisition and long-term growth.
  • Continuously improve local search performance and digital discoverability across markets.

Digital Measurement & Optimization
  • Own digital performance measurement and reporting across acquisition channels.
  • Lead implementation and optimization of attribution capabilities, including offline conversion tracking and measurement improvements.
  • Partner closely with the Analytics team to translate performance insights into actionable optimization strategies.
  • Develop executive dashboards and performance reviews that clearly communicate business results, opportunities, and recommendations.

Cross-Functional Leadership
  • Partner with Commercial, Regional Marketing, CRM, Analytics, Customer Experience, Operations, and Technology teams to improve overall marketing effectiveness.
  • Support broader commercial initiatives by ensuring digital investments align with clinic capacity, operational readiness, and business priorities.
  • Influence enterprise digital strategy through strong collaboration, data-driven recommendations, and thought leadership.

Qualifications
Required
  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
  • Proven success managing large digital media budgets with responsibility for customer acquisition, marketing efficiency, and business growth.
  • Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
  • Experience leading external agencies and cross-functional teams.
  • Strong commercial mindset with the ability to translate data into strategic business decisions.
  • Demonstrated success building and developing high-performing teams.
  • Excellent communication, executive presentation, and stakeholder management skills.

Preferred
  • Experience within healthcare, retail healthcare, consumer health, medical devices, or other multi-location service businesses.
  • Experience working across large regional or national organizations.
  • Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Tag Manager, Looker, Adobe, Salesforce, or similar platforms.
  • Experience implementing offline conversion tracking, experimentation programs, and advanced attribution capabilities.

Success Metrics
  • Growth in digitally generated completed evaluations and appointments
  • Marketing efficiency (CAC, ROAS, and cost per completed evaluation)
  • Website conversion rate and digital appointment booking performance
  • Paid media performance against business objectives
  • Growth in qualified organic traffic and search visibility
  • Successful implementation and adoption of attribution and offline conversion measurement
  • Continuous improvement through testing, experimentation, and optimization
  • Team engagement, capability development, and agency performance

Why This Role Matters
At AudioNova, digital marketing is more than generating leads-it is how patients discover us, engage with us, and begin their hearing care journey.
As Senior Director of Performance Marketing & Digital Experience, you will lead one of the company's most important growth capabilities. You will shape how we invest in digital marketing, improve the patient experience, strengthen our measurement capabilities, and build a scalable digital acquisition engine that supports sustainable business growth across North America.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

What Sonova employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Sonova

Sourced by ZipRecruiter

Industry

Medical equipment and supplies manufacturing

Company size

10,000+ Employees

Headquarters location

Aurora, IL, US

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