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Digital Audience Development Jobs in Tennessee (NOW HIRING)

Erm

Digital Marketing Strategist

Knoxville, TN

As a Digital Marketing Strategist , you will lead the development, execution, and optimization of ... This individual understands each client's objectives, market position, audience needs, and ...

ERM

Digital Marketing Strategist

Knoxville, TN · On-site

As a Digital Marketing Strategist , you will lead the development, execution, and optimization of ... This individual understands each client's objectives, market position, audience needs, and ...

Mars

Media & Digital Strategy Director

Franklin, TN · On-site

Here's The Scoop - Summary The Media & Digital Strategy Director leads development and execution of ... Audience Intelligence, Data & Personalization. Build actionable audience intelligence and ...

Mars

Media & Digital Strategy Director

Franklin, TN · On-site

Here'sthe Scoop - Summary The Media & Digital Strategy Director leads development and execution of ... Audience Intelligence, Data & Personalization. Build actionable audience intelligence and ...

Umusic

Director, Data and Insights

Nashville, TN · On-site

... audience development, marketing and broader business strategy, and artist growth. * Identify key trends across streaming and digital platforms, social media, and fan engagement to uncover ...

People and Processes Inc

Digital Media Manager

Knoxville, TN · Remote

$85K - $110K/yr

You'll develop content and be an integral development partner for brochures, scripts, ads ... Find new ways to tell stories, ideating innovative research initiatives that bring our audience to ...

Umusic

Manager, Data and Analytics

Nashville, TN · On-site

... business development and artist strategy. The role is ideal for a solutions oriented ... Familiarity with streaming, social media, and digital audience data is a plus. Ability to build ...

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

Support list segmentation, audience targeting, and contact database hygiene within HubSpot * Assist with the development and execution of digital marketing campaigns, including email scheduling and ...

TEKsystems

Media Strategist

Knoxville, TN · Hybrid

$21.93 - $39.48/hr

Description The Media Strategist is responsible for overseeing the development, promotion, and audience growth of the College of Business podcast, Office Hours: Business Edition, and related digital ...

TEKsystems

Media Strategist

Knoxville, TN · Hybrid

$21.93 - $39.48/hr

Description The Media Strategist is responsible for overseeing the development, promotion, and audience growth of the College of Business podcast, Office Hours: Business Edition, and related digital ...

iHeartMedia, Inc.

Director, Digital Sales

Nashville, TN · On-site

... Audience Targeting, Viewability Studies, Systems. * Join client-facing meetings with AEs and Sales Managers. * Ongoing team training and development specific to Digital marketing in general and ...

iHeartMedia

Director, Digital Sales

Nashville, TN · On-site

... Audience Targeting, Viewability Studies, Systems. * Join client-facing meetings with AEs and Sales Managers. * Ongoing team training and development specific to Digital marketing in general and ...

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Digital Audience Development information

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities in Tennessee are hiring for Digital Audience Development jobs?

Cities in Tennessee with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

Digital Marketing Strategist

Knoxville, TN • On-site

The ERM International Group Limited
Business Management Consulting • 5 - 10K employees
Learn more about The ERM International Group Limitedexternal

Part-time

Posted 19 days ago

Key responsibilities

  • Develop, execute, and optimize integrated digital marketing strategies aligned with client goals and sustainability objectives.

  • Own campaign performance, analyze data, and refine digital initiatives to maximize results and meet key performance indicators.

  • Partner with cross-functional teams and manage vendor relationships to ensure timely, on-budget delivery of digital marketing solutions.

Job description

Drive Digital Performance That Advances Sustainability.
As a Digital Marketing Strategist, you will lead the development, execution, and optimization of integrated digital marketing strategies that deliver measurable business results while supporting client sustainability objectives. This is a high-impact role for a strategic, data-driven marketing professional who can connect audience insights, digital innovation, and flawless execution to create meaningful outcomes for clients and stakeholders.
Why This Role Matters?
The Digital Marketing Strategist owns the delivery and effectiveness of digital strategies, tactics, and campaigns for ERM Marketing & Communications Agency clients. This role serves as the bridge between strategic planning and technical execution, ensuring digital initiatives are aligned with client goals, optimized for performance, and executed accurately, on time, and within budget.
This individual understands each client's objectives, market position, audience needs, and sustainability priorities while translating those insights into measurable digital success.
What Your Impact Is:
Strategic Leadership
  • Develop and oversee comprehensive digital marketing strategies aligned with client goals and sustainability objectives.
  • Lead projects from strategy development through campaign implementation, optimization, and performance analysis.
  • Represent ERM Marketing & Communications Agency in business development conversations, project kickoffs, client presentations, and progress meetings.
  • Identify opportunities to improve campaign performance through innovative digital strategies and emerging technologies.

Performance & Accountability
  • Own campaign performance, ROI, and overall effectiveness across all digital initiatives.
  • Establish key performance indicators (KPIs) and measurable objectives that align with client business goals.
  • Continuously monitor, QA, A/B test, optimize, and refine campaigns to maximize results.
  • Analyze data and insights to provide strategic recommendations and improve audience engagement and business outcomes.
  • Ensure key stakeholders are informed of campaign performance, progress, risks, and opportunities.

Cross-Functional Collaboration
  • Partner closely with Account, Research, Creative, and Digital teams to deliver integrated marketing solutions.
  • Collaborate with internal and external resources to ensure projects are delivered on time, on budget, and according to scope.
  • Recommend and consult on new digital strategies that improve campaign effectiveness and client outcomes.

Team Leadership & Development
  • Mentor and develop junior digital marketing professionals.
  • Direct and supervise digital specialists, including SEO/SEM analysts, paid media managers, and other digital practitioners.
  • Foster a culture of accountability, innovation, continuous learning, and performance excellence.

Digital Excellence
  • Lead website strategy, development, optimization, and conversion rate improvement initiatives.
  • Oversee marketing automation strategy and implementation.
  • Manage vendor relationships, including publications, influencers, technology partners, and other external resources.
  • Lead the development of client presentations, scopes of work, and pricing proposals.
  • Stay current on digital marketing trends, emerging technologies, and evolving best practices.

What You'll Bring:
Required
  • Bachelor's degree in Advertising, Marketing Communications, Digital Marketing, or a related field, or equivalent experience.
  • Extensive experience developing and implementing integrated digital marketing strategies.
  • Experience managing and optimizing PPC, Paid Social, Programmatic, and other digital advertising campaigns.
  • Strong understanding of paid, owned, and earned media channels.
  • Experience establishing and managing digital marketing KPIs and performance measurement frameworks.
  • Experience with website strategy, development, and optimization initiatives.
  • Experience using WordPress, HubSpot, and other website or marketing technology platforms.
  • Experience analyzing Google Analytics and other digital reporting platforms.
  • Knowledge of marketing automation and lead nurturing campaign development.
  • Experience implementing SEO/GEO best practices, including keyword research and site optimization.
  • Understanding of customer engagement strategies and market insights.
  • Working knowledge of HTML, CSS, Bootstrap, WordPress, and related digital technologies.
  • Strong budget management experience across paid and owned channels.
  • Excellent presentation, client relationship management, communication, and problem-solving skills.
  • Commitment to sustainability and the ability to apply sustainability principles to client work.

Preferred
  • Agency or consulting experience supporting multiple clients and complex marketing programs.
  • Experience leading digital teams and mentoring marketing professionals.
  • Experience managing influencer, publication, and other third-party vendor relationships.
  • Experience supporting sustainability, ESG, environmental, or purpose-driven client initiatives.

Key Responsibilities:
  • Own the development and execution of digital marketing strategies across client portfolios.
  • Establish performance metrics and ensure campaigns deliver measurable business outcomes.
  • Lead website, digital advertising, marketing automation, SEO, and analytics initiatives.
  • Manage budgets, timelines, resources, and third-party partners.
  • Present recommendations, performance updates, and strategic plans to clients and stakeholders.
  • Mentor digital team members and support professional development.
  • Identify and implement emerging technologies and marketing innovations to drive results.
  • Ensure all digital deliverables meet quality, performance, and brand standards.

Who We Are:
As the largest global pure play sustainability consultancy, we partner with the world's leading organizations, creating innovative solutions to sustainability challenges and unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations.
At ERM we know that creating a diverse, equitable and inclusive work environment is an essential part of making our company a great place to build a career. We also see our diversity as a strength that helps us create better solutions for our clients. Our diverse team of world-class experts supports clients across the breadth of their organizations to operationalize sustainability, underpinned by our deep technical expertise in addressing their environmental, health, safety, risk and social issues. We call this capability our "boots to boardroom" approach for its comprehensive service model that allows ERM to develop strategic and technical solutions that advance objectives on the ground or at the executive level.
Please submit your resume and brief cover letter.
ERM does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, ERM employees or any other company location. ERM is not responsible for any fees related to unsolicited resumes.
ERM is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Thank you for your interest in ERM!
#LI-Hybrid
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About ERM

Sourced by ZipRecruiter

As the largest global pure play sustainability consultancy, we partner with the world's leading organizations, creating innovative solutions to sustainability challenges and unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations. At ERM we know that creating a diverse, equitable and inclusive work environment is an essential part of making our company a great place to build a career. We also see our diversity as a strength that helps us create better solutions for our clients. Our diverse team of world-class experts supports clients across the breadth of their organizations to operationalize sustainability, underpinned by our deep technical expertise in addressing their environmental, health, safety, risk and social issues. We call this capability our "boots to boardroom" approach for its comprehensive service model that allows ERM to develop strategic and technical solutions that advance objectives on the ground or at the executive level.

Industry

Business management consulting

Company size

5,001 - 10,000 Employees

Headquarters location

City of London, Greater London, GB

Social media

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