Digital Marketing Lead
Troy, MI · On-site
Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM ...
Digital Marketing Lead
Troy, MI · On-site
Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM ...
... audiences, including: * Commercial and multifamily property owners * Investors * Asset managers ... Strong writing, editing, content development, and storytelling skills * Ability to translate ...
... audiences, including: * Commercial and multifamily property owners * Investors * Asset managers ... Strong writing, editing, content development, and storytelling skills * Ability to translate ...
Digital Marketing Lead
Troy, MI · On-site
Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM ...
Digital Marketing Lead
Troy, MI · On-site
Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM ...
... development * Creating lead nurturing strategies using email marketing, CRM workflows, marketing automation, audience segmentation, and performance analytics * Managing and growing Friedman ...
... development * Creating lead nurturing strategies using email marketing, CRM workflows, marketing automation, audience segmentation, and performance analytics * Managing and growing Friedman ...
... audiences, including: * Commercial and multifamily property owners * Investors * Asset managers ... Strong writing, editing, content development, and storytelling skills * Ability to translate ...
... audiences, including: * Commercial and multifamily property owners * Investors * Asset managers ... Strong writing, editing, content development, and storytelling skills * Ability to translate ...
... development professionals to create campaigns, content, and digital strategies that help generate ... audiences, including:Commercial and multifamily property ownersInvestorsAsset ...
... development professionals to create campaigns, content, and digital strategies that help generate ... audiences, including:Commercial and multifamily property ownersInvestorsAsset ...
Manager, Marketing
Southfield, MI · On-site
... the Digital Marketing team in support of SME's marketing objectives. Responsible for guiding the development and implementation of integrated marketing strategies that drive audience engagement ...
Manager, Marketing
Southfield, MI · On-site
... the Digital Marketing team in support of SME's marketing objectives. Responsible for guiding the development and implementation of integrated marketing strategies that drive audience engagement ...
Manager, Marketing
Southfield, MI · On-site
... the Digital Marketing team in support of SME's marketing objectives. Responsible for guiding the development and implementation of integrated marketing strategies that drive audience engagement ...
Manager, Marketing
Southfield, MI · On-site
... the Digital Marketing team in support of SME's marketing objectives. Responsible for guiding the development and implementation of integrated marketing strategies that drive audience engagement ...
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
Digital Communications Manager
$80K - $100K/yr
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
Digital Communications Manager
$80K - $100K/yr
The Digital Communications Manager leads the development, execution, and optimization of Sika ... Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses ...
Master's degree preferred in Communications, Organizational Development, International Relations ... audiences. * Proven ability to build trust and influence outcomes without formal authority.
Quick apply
Master's degree preferred in Communications, Organizational Development, International Relations ... audiences. * Proven ability to build trust and influence outcomes without formal authority.
Master's degree preferred in Communications, Organizational Development, International Relations ... audiences. * Proven ability to build trust and influence outcomes without formal authority.
Quick apply
Master's degree preferred in Communications, Organizational Development, International Relations ... audiences. * Proven ability to build trust and influence outcomes without formal authority.
Master's degree preferred in Communications, Organizational Development, International Relations ... audiences. * Proven ability to build trust and influence outcomes without formal authority.
Master's degree preferred in Communications, Organizational Development, International Relations ... audiences. * Proven ability to build trust and influence outcomes without formal authority.
Digital Media Tutor
Ann Arbor, MI · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...
Digital Media Tutor
Ann Arbor, MI · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...
Digital Media Tutor
Detroit, MI · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...
Digital Media Tutor
Detroit, MI · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...
Digital Media Tutor
Kalamazoo, MI · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...
Digital Media Tutor
Kalamazoo, MI · Remote
$40/hr
Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...
Production Digital Sculptor
Warren, MI · On-site
Lead the development and refinement of NURBS for complex vehicle interior and exterior components ... audiences. * Ability to mentor others and lead program execution when assigned by Sculpting ...
Production Digital Sculptor
Warren, MI · On-site
Lead the development and refinement of NURBS for complex vehicle interior and exterior components ... audiences. * Ability to mentor others and lead program execution when assigned by Sculpting ...
Production Digital Sculptor
Warren, MI · On-site
Lead the development and refinement of NURBS for complex vehicle interior and exterior components ... audiences. * Ability to mentor others and lead program execution when assigned by Sculpting ...
Production Digital Sculptor
Warren, MI · On-site
Lead the development and refinement of NURBS for complex vehicle interior and exterior components ... audiences. * Ability to mentor others and lead program execution when assigned by Sculpting ...
Digital Audience Development information
What is digital audience development?
Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.
How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?
Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.
What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?
To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.
What is the difference between Digital Audience Development vs Content Marketing?
| Aspect | Digital Audience Development | Content Marketing |
|---|---|---|
| Primary Focus | Growing and engaging online audiences across digital platforms | Creating and distributing valuable content to attract and retain customers |
| Skills Needed | Data analysis, social media, SEO, audience engagement | Content creation, storytelling, SEO, branding |
| Work Environment | Digital media teams, marketing departments, online platforms | Marketing teams, content studios, brand departments |
Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.
What does a digital audience developer do?
A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.
What cities in Michigan are hiring for Digital Audience Development jobs?
Cities in Michigan with the most Digital Audience Development job openings:
Digital Marketing Lead
Troy, MI • On-site
Yeo & Yeo
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 4 days ago
Job description
Description
It's People Like You Who Make Us Great
At Yeo & Yeo, our people are the heart of everything we do. We are a people-first organization fully committed to creating a dynamic work environment that values your contributions and supports your professional growth.
Make an Impact That Matters
Yeo & Yeo is a Michigan-based accounting and advisory firm delivering comprehensive solutions in business consulting, assurance, tax, HR, technology, medical billing, and wealth management. We partner with clients to solve challenges, uncover opportunities, and achieve meaningful goals. Their success is our success-and that's what makes every day rewarding.
Join a Purpose-Driven Team
With more than 275 professionals across our family of companies, you'll be part of a diverse, forward-thinking team united by a shared commitment to excellence. Together, we make a difference for our clients, our communities, and each other.
Position: Digital Marketing Lead
The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital Marketing Lead to advance our digital strategy, execute high-impact initiatives, and strengthen our marketing technology capabilities across our growing family of companies, service lines, and niche markets.
This role will own the strategy, optimization, and execution of key components of Yeo & Yeo's digital ecosystem-including website, SEO, HubSpot, automation, analytics, paid media, social media, and digital campaigns-to strengthen our online presence, enhance client and prospect experiences, and drive measurable business results.
The ideal candidate is a strategic, data-driven, and hands-on digital marketer who thrives on owning initiatives from strategy through execution, analyzing performance, and continuously improving results. This role will collaborate closely with marketing team members, firm leaders, practice teams, and external partners to bring ideas to life and maximize marketing impact. This position will be in person at either Saginaw, Troy or Ann Arbor depending on candidate location.
Key Responsibilities:
Digital Strategy, Optimization & Growth
Website, SEO & Digital Experience
Marketing Technology, CRM & Automation
Analytics & Continuous Improvement
Qualifications
Knowledge & Skills
Benefits & Perks!
At Yeo & Yeo, we offer a great career with industry-leading benefits, and that's why we're repeatedly ranked among Michigan's Best Places to Work.
Some of our benefits include competitive salaries; paid days off; paid holidays; excellent medical, dental, and vision plans; bonuses; referral programs; life insurance; 401(k) plan; dress for your day attire; continuous feedback and so much more.
I'm in. Now what?
Apply today and explore the possibilities with Yeo & Yeo.
Interested applicants must submit their resume for consideration using our applicant tracking system. Candidates must be legally authorized to work in the United States without sponsorship. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Yeo & Yeo.
Yeo & Yeo is an Equal Opportunity Employer and maintains a drug-free workplace.
It's People Like You Who Make Us Great
At Yeo & Yeo, our people are the heart of everything we do. We are a people-first organization fully committed to creating a dynamic work environment that values your contributions and supports your professional growth.
Make an Impact That Matters
Yeo & Yeo is a Michigan-based accounting and advisory firm delivering comprehensive solutions in business consulting, assurance, tax, HR, technology, medical billing, and wealth management. We partner with clients to solve challenges, uncover opportunities, and achieve meaningful goals. Their success is our success-and that's what makes every day rewarding.
Join a Purpose-Driven Team
With more than 275 professionals across our family of companies, you'll be part of a diverse, forward-thinking team united by a shared commitment to excellence. Together, we make a difference for our clients, our communities, and each other.
Position: Digital Marketing Lead
The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital Marketing Lead to advance our digital strategy, execute high-impact initiatives, and strengthen our marketing technology capabilities across our growing family of companies, service lines, and niche markets.
This role will own the strategy, optimization, and execution of key components of Yeo & Yeo's digital ecosystem-including website, SEO, HubSpot, automation, analytics, paid media, social media, and digital campaigns-to strengthen our online presence, enhance client and prospect experiences, and drive measurable business results.
The ideal candidate is a strategic, data-driven, and hands-on digital marketer who thrives on owning initiatives from strategy through execution, analyzing performance, and continuously improving results. This role will collaborate closely with marketing team members, firm leaders, practice teams, and external partners to bring ideas to life and maximize marketing impact. This position will be in person at either Saginaw, Troy or Ann Arbor depending on candidate location.
Key Responsibilities:
Digital Strategy, Optimization & Growth
- Lead the development, execution, and continuous optimization of digital marketing strategies and plans that support Yeo & Yeo's growth objectives across companies, service lines, industries, and niche markets.
- Drive the digital strategy supporting integrated marketing campaigns, providing recommendations on audience targeting, channels, SEO, website optimization, automation, analytics, and performance measurement.
- Execute digital campaigns across channels including paid search, social, LinkedIn, email marketing, and marketing automation to drive awareness, engagement, and conversion.
- Partner with marketing leadership, firm leaders, and marketing team members to translate business priorities into effective digital initiatives that strengthen brand visibility, generate qualified opportunities, and enhance client experience.
- Stay current on digital trends, AI capabilities, search optimization, and evolving buyer behaviors to identify opportunities for innovation and competitive advantage.
Website, SEO & Digital Experience
- Own the management, optimization, and execution of Yeo & Yeo's WordPress website and digital experience.
- Lead SEO/AIO strategy, including technical SEO, content optimization, keyword strategy, local search/listings, and emerging AI search optimization.
- Analyze website performance, user behavior, and conversion opportunities to improve visibility, engagement, and conversion.
- Support LinkedIn and social media strategy, management, optimization, and performance measurement.
Marketing Technology, CRM & Automation
- Serve as the primary owner and strategic administrator of HubSpot/CRM integrations and related marketing technologies.
- Manage and optimize marketing data and audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM hygiene in collaboration with principals, practice leaders, and internal stakeholders.
- Improve lead management, campaign effectiveness, and marketing processes through automation, data, and technology.
- Provide guidance, training, and support to increase adoption of marketing platforms and tools.
- Manage relationships with digital vendors, technology partners, and external resources.
Analytics & Continuous Improvement
- Establish KPIs, dashboards, and reporting to measure digital marketing performance, lead generation, engagement, and business impact.
- Analyze data across HubSpot, website, digital channels, and marketing platforms to identify insights, optimize performance, and provide recommendations.
- Promote digital marketing best practices, governance, consistency, and continuous improvement across platforms and processes.
Qualifications
- Bachelor's degree in marketing, communications, business, or related field.
- 5+ years of progressive digital marketing experience, preferably in B2B or professional services.
- Proven experience developing and executing digital strategies and campaigns that support business growth.
- Hands-on experience with websites, digital channels, marketing technology, analytics, and automation.
- Experience with WordPress and HubSpot or comparable CRM/marketing automation platforms.
- Experience managing digital budgets, vendors, and external partners.
Knowledge & Skills
- Strong knowledge of SEO/AIO, website optimization, paid digital media, social media, email marketing, and marketing automation.
- Strong understanding of CRM integrations, lead management, audience segmentation, and marketing data.
- Experience with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting tools.
- Strong analytical and project management skills, with the ability to translate data into actionable business insights.
- Ability to balance strategic thinking with hands-on execution, manage multiple priorities, and collaborate across teams.
- Strong communication and relationship-building skills, with the ability to understand complex services and translate business needs into effective digital strategies.
- Interest in AI, emerging technologies, and evolving digital marketing practices.
Benefits & Perks!
At Yeo & Yeo, we offer a great career with industry-leading benefits, and that's why we're repeatedly ranked among Michigan's Best Places to Work.
Some of our benefits include competitive salaries; paid days off; paid holidays; excellent medical, dental, and vision plans; bonuses; referral programs; life insurance; 401(k) plan; dress for your day attire; continuous feedback and so much more.
I'm in. Now what?
Apply today and explore the possibilities with Yeo & Yeo.
Interested applicants must submit their resume for consideration using our applicant tracking system. Candidates must be legally authorized to work in the United States without sponsorship. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Yeo & Yeo.
Yeo & Yeo is an Equal Opportunity Employer and maintains a drug-free workplace.