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Digital Audience Development Jobs in Georgia (NOW HIRING)

Warnerbros

Growth Marketing Director

Atlanta, GA · On-site

We are the home of the global digital revolution. We are CNN. To see what it's like to work atCNN ... Audience Development & Consumer Insights * Translate research and market intelligence into ...

TOGETHXR

Senior CRM Marketing Manager

Atlanta, GA · On-site

... audience development and segmentation, working with marketing automation tools, understanding data workflows, and can execute personalized campaigns across email, SMS, push notifications, and digital ...

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Digital Audience Development information

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities in Georgia are hiring for Digital Audience Development jobs?

Cities in Georgia with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

Audience Development & Strategy Editor (Digital)

Atlanta, GA • On-site

Diamond Diaspora Media LLC
Video and Audio Streaming Services • 11 - 50 employees
Learn more about Diamond Diaspora Media LLCexternal

$68K - $76K/yr

Full-time

Posted 8 days ago

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
DDM Group has an immediate opening for a Audience Development & Strategy Editor to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com.
This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale.
Core Responsibilities
Distribution & Partnerships
  • Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach
  • Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content
  • Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio
  • Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities

Audience & Newsletter Growth
  • Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels
  • Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales
  • Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties

Social & Community Engagement
  • Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms
  • Build community on each platform - not just distribute content
  • Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy
  • Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams

Reporting & Operations
  • Manage budget for platform tools and operational needs in collaboration with the VP
  • Track and report on performance metrics across distribution, social, and newsletter channels
  • Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments

Position Requirements
  • Bachelor's degree in journalism, communications, marketing, or comparable field
  • 5+ years in audience development, distribution, or digital media strategy - preferably within a publishing or media organization
  • Demonstrated experience building and scaling newsletter or email programs
  • Proven track record securing and managing content distribution or syndication partnerships
  • Deep platform fluency across social, newsletter, and emerging distribution channels
  • Strong creative instincts for identifying and activating non-obvious audience pathways
  • Proficiency in analytics tools including Google Analytics, social platform insights, and email performance metrics
  • Experience with A/B testing, SEO, and data-driven content optimization
  • Familiarity with social management tools a plus
  • Proficiency in Canva; Adobe Suite experience a plus
  • Deep understanding of how race and culture shape the experiences and media consumption of Black audiences
  • Ability to operate both strategically and tactically in a fast-paced, entrepreneurial environment

Full-Time/Part-Time
Full-Time
Salary
$68K-$76K, plus Performance Bonuses
Position
Audience Development & Strategy Editor (Digital)
Division
Atlanta Black Star
Number of Openings
1
Exempt/Non-Exempt
Non-Exempt
Hiring Manager(s)
Req Number
MAR-26-00006
Open Date
9/3/2026
Location
DDM GROUP LLC
About the Organization
Diamond Diaspora Media exists at the intersection of technology and media. We publish narratives intentionally and specifically to enlighten and transform the world. Our digital news platforms Atlantablackstar.com, Theshadowleague.com, and Finurah.com are leading the way with powerful content that spans the culture, sports, news features and timely-financial news that resonates with our 15 million readers.
Come join us and let us change the world together.
This position is currently accepting applications.

Apply