ZipRecruiter

Log In

1

Digital Audience Development Jobs in Arizona (NOW HIRING)

AEG

Head of Marketing & Communications

Phoenix, AZ · On-site

Content, Digital & Audience Engagement * Oversee digital marketing, social media, content creation, website strategy, email marketing, and audience development efforts. * Develop compelling content ...

Gondola

Head of Marketing & Communications

Phoenix, AZ · On-site

Content, Digital & Audience Engagement*** Oversee digital marketing, social media, content creation, website strategy, email marketing, and audience development efforts.* Develop compelling content ...

Digital

Social Media Marketer (Film)

Phoenix, AZ

The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but ...

HCW Development

DIGITAL MARKETING MANAGER

Phoenix, AZ · On-site

$75K - $80K/yr

WHAT YOU'LL DO: Strategy Development & Execution: * Conduct competitor backlink analysis to ... Ensure all content aligns with brand standards and resonates with target audiences. * Collaborate ...

A New Leaf Inc.

Director of Real Estate

Arizona City, AZ · On-site

$80K - $110K/yr

... audience-focused, and aligned with public media values. * Lead development of new public affairs programs, specials, and initiatives across broadcast and digital platforms. * Identify opportunities ...

HCW Hospitality

DIGITAL MARKETING MANAGER

Phoenix, AZ · On-site

$75K - $80K/yr

WHAT YOU'LL DO: Strategy Development & Execution: * Conduct competitor backlink analysis to ... Ensure all content aligns with brand standards and resonates with target audiences. * Collaborate ...

HCW Hospitality

DIGITAL MARKETING MANAGER

Phoenix, AZ · On-site

$75K - $80K/yr

WHAT YOU'LL DO: Strategy Development & Execution: * Conduct competitor backlink analysis to ... Ensure all content aligns with brand standards and resonates with target audiences. * Collaborate ...

Varsity Tutors

Digital Media Tutor

Gilbert, AZ · Remote

$40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...

Varsity Tutors

Digital Media Tutor

Glendale, AZ · Remote

$40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...

Varsity Tutors

Digital Media Tutor

Tempe, AZ · Remote

$40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...

Varsity Tutors

Digital Media Tutor

Chandler, AZ · Remote

$40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...

Varsity Tutors

Digital Media Tutor

Tucson, AZ · Remote

$40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...

next page

Showing results 1-20

All JobsDigital Audience Development JobsDigital Audience Development Jobs in Arizona

Digital Audience Development information

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities in Arizona are hiring for Digital Audience Development jobs?

Cities in Arizona with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

Head of Marketing & Communications

Phoenix, AZ • On-site

AEG
Recruiting and Staffing Services • 51 - 200 employees
Learn more about AEGexternal

Full-time

Medical, Retirement, PTO

Posted 16 days ago

Job description

Position Title: Head of Marketing & Communications
Supervises: Employees to be Mutually Agreed Upon
Reports to: President & CEO
Opportunity:
The Arizona Sports & Events Alliance (the "Alliance") is responsible for planning and executing major and impactful events for Arizona. The Alliance resume includes events like the NFL Super Bowl in 2023, the NCAA Men's Basketball Final Four in 2024, and the upcoming 2026 NCAA Women's Basketball Final Four. The guiding principles of the Alliance create a framework for achieving success and maximizing the positive impacts on Arizona communities:
1. Showcase Arizona on a Global Platform
2. Fuel economic engine for the Region
3. Leave a positive legacy for the State
The Alliance works in partnership with local and national stakeholders to create an outstanding and positive experience for event attendees, Arizona residents, local businesses, the hospitality community, media, visitors to Arizona, local and national sponsors, as well as participating teams, players/participants and team personnel. We are seeking individuals who are committed to pursuing excellence and being part of creating memorable experiences and philanthropic and economic impact.
Role:The Head of Marketing & Communications will lead the strategy, development, and execution of marketing, communications, branding, and audience engagement initiatives for the Arizona Sports & Events Alliance and its portfolio of major events. This role offers the opportunity to help shape Arizona's reputation as a premier destination for sports, entertainment, and major events while creating meaningful economic and community impact throughout the state
Responsibilities:
Marketing & Brand Strategy
  • Develop and execute integrated marketing and communications strategies that advance organizational goals and elevate Arizona's position as a premier host destination.
  • Lead brand positioning, messaging, and audience engagement initiatives through integrated paid, owned and earned channel plans.
  • Ensure consistent application of brand standards, visual identity, and communications strategies across all platforms.
  • Oversee creative development, agency relationships, production partners, and external resources.

Communications & Public Relations
  • Lead media relations, public relations, storytelling, and communications efforts.
  • Develop communications strategies that engage residents, visitors, businesses, elected officials, media, and key stakeholders.
  • Manage crisis communications planning and issue management as needed.

Content, Digital & Audience Engagement
  • Oversee digital marketing, social media, content creation, website strategy, email marketing, and audience development efforts.
  • Develop compelling content and storytelling that highlights Arizona, event partners, community impact, and organizational success.
  • Utilize data and analytics to optimize audience growth, engagement, and campaign performance.

Event Marketing & Promotion
  • Lead marketing and promotional efforts supporting major events and organizational initiatives.
  • Collaborate with event organizers, host partners, and stakeholders to maximize awareness, participation, and community engagement.
  • Develop event calendars, promotional plans, and integrated campaign strategies, including collateral, presentations, signage, décor and other branded materials

Partnership & Stakeholder Support
  • Collaborate with the Partnerships team to support sponsorship sales, activation programs, and partner fulfillment.
  • Support community initiatives, legacy programs, and stakeholder engagement efforts.

Data, Reporting & Performance Measurement
  • Establish meaningful performance metrics and reporting
  • Monitor campaign effectiveness, audience engagement, media value, and organizational awareness.
  • Prepare executive reports, dashboards, and post-event recaps that demonstrate results and ROI.

Organizational Leadership & Growth
  • Lead internal and external marketing resources to maximize effectiveness and organizational impact.
  • Foster a culture of creativity, innovation, collaboration, and accountability.
  • Identify new opportunities to strengthen the Alliance brand, expand audience reach, and support organizational growth.
  • Other duties and responsibilities as assigned by leadership.

Qualifications/Competencies:
Experience & Background
  • 8-10+ years of experience in marketing, communications, public relations, branding, sports marketing, destination marketing, or a related field.
  • Demonstrated success developing and executing integrated marketing and communications strategies.
  • Experience working with major events, sports properties, tourism organizations, destination marketing organizations, agencies, or related industries preferred.
  • Strong understanding of Arizona's business, tourism, sports, and media landscape preferred.
  • Strong understanding of brand strategy, public relations, media relations, content development, digital marketing, and audience engagement.
  • Understanding of sponsorship activation, event marketing, and stakeholder communications.

Leadership & Strategic Thinking
  • Proven ability to lead complex marketing initiatives and manage multiple priorities simultaneously.
  • Experience managing budgets, agencies, vendors, and cross-functional project teams.
  • Strategic mindset with the ability to balance long-term planning and day-to-day execution.
  • Ability to influence and collaborate effectively with executive leadership, partners, and stakeholders.

Professional Competencies
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong project management, organizational, and problem-solving abilities.
  • Ability to thrive in a dynamic, fast-paced environment while maintaining professionalism and attention to detail.
  • Proactive, adaptable, and solution-oriented approach.
  • Highly proficient in Microsoft Office applications and marketing technology platforms.
  • Positive attitude, collaborative leadership style, and commitment to organizational success.

Work Environment
  • This position is primarily based in the Alliance's downtown Phoenix office and requires regular in-person collaboration with team members, partners, and stakeholders.
  • Frequent attendance at meetings, events, partner activations, and community engagements throughout Arizona is expected.
  • Due to the nature of major events and partnership activation, occasional evening, weekend, and event-period responsibilities should be anticipated.

Benefits/Perks Summary:
We understand the importance of maintaining a healthy work-life balance, which is why we offer a thoughtfully curated benefits package designed to support the overall well-being of our team members. We are committed to fostering a positive work environment where team members can thrive both professionally and personally. Team member benefits reflect our commitment to valuing and investing in our employees.
This position is eligible for company sponsored benefits and perks including:
  • Health Insurance Stipend
  • Retirement Planning Support: 401 (k) retirement option with employer match contribution
  • Vacation, Sick and Holiday Leave Programs
  • Wellness Stipend
  • Cell Phone Stipend
  • Professional Development Opportunities
  • Community Engagement Opportunities
  • And a variety of other perks

The Arizona Major Events Host Committee, an Arizona 501(c)(3) private non-profit, is an equal opportunity employer.
AEG logo

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

View All AEG Jobs

Apply