A Digital Asset Manager is responsible for organizing, cataloging, and maintaining a company's digital files, such as images, videos, and graphics, within a centralized system. Daily tasks often include tagging content with appropriate metadata, managing user permissions, ensuring file quality and consistency, and coordinating with creative, marketing, and IT teams to support ongoing projects. They may also assist with asset retrieval requests, monitor licensing compliance, and implement new workflows to improve efficiency. This role requires strong multitasking abilities and regularly involves troubleshooting system or access issues to keep digital projects moving smoothly.