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Digital Analytics Jobs in Detroit, MI (NOW HIRING)

Digital Analyst

Birmingham, MI · On-site

$93K - $111K/yr

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Description Shift Digital is the leader in digital marketing program optimization. Established in ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

Description Digital Consultant A Digital Consultant utilizes both creative and client relations ... Draw key insights from analytics and communicate to client * Manage a multitude of tasks in a ...

Digital Consultant A Digital Consultant utilizes both creative and client relations skillsets. Our ... Draw key insights from analytics and communicate to client * Manage a multitude of tasks in a ...

SSDM is looking for a Digital Content Coordinator to help the agency grow and produce effective ... Review and analyze client websites to identify areas that can be updated, improved and optimized

Digital Asset Analyst EXTERNAL JOB TITLE: Digital Asset Analyst BUSINESS GROUP: Product Content US REGION: US SITE LOCATION: Southfield MI JOB CODE/SECTION: JOB LEVEL/FLSA STATUS: Entry Level ...

Digital Asset Analyst EXTERNAL JOB TITLE: Digital Asset Analyst BUSINESS GROUP: Product Content US REGION: US SITE LOCATION: Southfield MI JOB CODE/SECTION: JOB LEVEL/FLSA STATUS: Entry Level ...

Sr. Digital Strategist

Detroit, MI · On-site

$56.25 - $62.50/hr

Leverage customer research, analytics, feedback, and performance data to inform strategic ... Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business ...

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Digital Analytics information

See Detroit, MI salary details

$38.6K

$113.2K

$148.5K

How much do digital analytics jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital analytics in Detroit, MI is $113,173.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $133,200.00 per year, depending on experience, location, and employer.

What is a digital analytics?

A Digital Analytics job involves collecting, analyzing, and interpreting data from digital platforms to help businesses make informed decisions. Professionals in this field track user behavior, website performance, and marketing effectiveness using tools like Google Analytics, Adobe Analytics, and data visualization software. Their insights help optimize digital experiences, improve marketing strategies, and drive business growth.

What are the key skills and qualifications needed to thrive in digital analytics?

To thrive in Digital Analytics, you need strong analytical skills, experience with data interpretation, and a background in marketing, business, or a related quantitative field. Familiarity with tools and platforms such as Google Analytics, Adobe Analytics, Excel, and data visualization software, as well as certifications like Google Analytics Individual Qualification (GAIQ), are highly valued. Excellent problem-solving abilities, communication skills, and attention to detail help professionals communicate insights and collaborate effectively across teams. These skills are essential for transforming complex digital data into actionable business strategies that drive growth and improve online performance.

What are some common challenges faced in a digital analytics role?

One common challenge in a Digital Analytics role is accurately attributing conversions and customer journeys across multiple digital channels, which often requires advanced tracking techniques and problem-solving. Professionals in this field frequently work with large datasets, which can be complex to clean and interpret, especially when aligning findings with broader business objectives. Staying updated on the latest analytics tools and changes in digital privacy regulations is also important for success. Collaborating closely with marketing, development, and product teams is typical, so strong communication and the ability to translate data into actionable recommendations are key to overcoming these challenges.

What are the most commonly searched types of Digital Analytics jobs in Detroit, MI?

The most popular types of Digital Analytics jobs in Detroit, MI are:

Infographic showing various Digital Analytics job openings in Detroit, MI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $112,961 per year, or $54.3 per hour.

Digital Analyst

Shift Digital

Birmingham, MI • On-site

$93K - $111K/yr

Other

Posted 19 days ago


Job description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.


The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.


One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey—from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.


Key Responsibilities & Highlights

  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.


Examples of projects may include:

  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.


Qualifications

  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.


Preferred Qualifications

  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.