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Digital Analytics Manager Jobs in Potomac, MD (NOW HIRING)

Ra

Marketing Analytics Manager

Washington, DC · On-site

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Ra

Marketing Analytics Manager

Arlington, VA · On-site

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Omnicom

Manager, Analytics

Washington, DC

$86K - $100K/yr

... digital analytics, social listening, or campaign measurement. - 1+ years of experience managing one ... or more direct reports. - Demonstrated experience analyzing and synthesizing data from first-party ...

Taoti

Marketing & Analytics Manager

Washington, DC · On-site

Support our digital advertising executions. You'll be planning, setting up, and optimizing ... Analytics & Tag Management: Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager ...

Taoti

Marketing & Analytics Manager

Washington, DC · On-site

Web & Digital Marketing: Develop digitalmarketing plans consistent with our clients' business goals ... Manage and optimize Google Analytics 4 (GA4) implementations, conversion tracking, event ...

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All JobsDigital Analytics JobsDigital Analytics Manager JobsDigital Analytics Manager Jobs in Potomac, MD

Digital Analytics Manager information

See Potomac, MD salary details

$40.3K

$118.2K

$155.1K

How much do digital analytics manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for digital analytics manager in Potomac, MD is $118,237.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,900.00 and $139,100.00 per year, depending on experience, location, and employer.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What does a digital analytics manager do?

A digital analytics manager oversees the collection, analysis, and interpretation of digital data to improve online marketing and user experience. They use tools like Google Analytics and data visualization software, and often require skills in data analysis, reporting, and understanding digital marketing strategies.

What are the most commonly searched types of Digital Analytics jobs in Potomac, MD?

The most popular types of Digital Analytics jobs in Potomac, MD are:

What are popular job titles related to Digital Analytics Manager jobs in Potomac, MD?

For Digital Analytics Manager jobs in Potomac, MD, the most frequently searched job titles are:

What job categories do people searching Digital Analytics Manager jobs in Potomac, MD look for?

The top searched job categories for Digital Analytics Manager jobs in Potomac, MD are:

What cities near Potomac, MD are hiring for Digital Analytics Manager jobs?

Cities near Potomac, MD with the most Digital Analytics Manager job openings:

Digital Analytics Manager jobs near you
Infographic showing various Digital Analytics Manager job openings in Potomac, MD as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $118,237 per year, or $56.8 per hour.

Marketing Analytics Manager

Ra

Washington, DC • On-site

Full-time

Re-posted 23 days ago

Job description

Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level


Job Description:

This is what you will do..

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.


We are looking for someone...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.





Qualifications

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.



Additional Information

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