Demand Generation Copywriter Jobs (NOW HIRING)

Title: Senior Copywriter

Pay Rate: $65-$75/hour

Duration: 5-Month W2 Assignment (expected to conclude mid-to-late March)

Hours: Full-Time

Location: US Remote (Eastern Time Zone preferred; no office reporting requirement)

Start Date: Mid-October

Summary

We are seeking an experienced B2B technology copywriter and content marketing professional to join a Content & Creative team supporting high-impact marketing initiatives. This role sits at the intersection of demand-generation copywriting and long-form content, making it ideal for a versatile writer who can move seamlessly between concise campaign messaging and in-depth digital content.

In this role, you will own short-form copy across demand-generation channels while also supporting blogs, web pages, and other long-form content. You will help maintain editorial and brand standards, apply SEO and emerging GEO/AEO principles, and use AI-powered content tools to accelerate content development while maintaining strong human editorial oversight.

What You'll Do

• Own short-form copy for demand-generation campaigns, including emails, digital ads, landing pages, social content, and other promotional deliverables

• Create, edit, and publish social media copy through Hootsuite

• Write digital-first copy that consistently reflects established brand voice and tonality across channels

• Develop long-form and short-form web content, including blog posts, web pages, and other extended content

• Incorporate SEO, GEO, and AEO principles naturally so content performs well without sacrificing quality or voice

• Apply content strategy across audience personas and stages of the customer journey so messaging reaches the right customer at the right time

• Maintain and apply tone-of-voice, editorial style, and naming guidelines across content

• Edit and strengthen content produced by others in addition to developing original copy

• Manage existing LLM-based content projects using tools such as Claude and Gemini and build new projects as needs arise

• Partner cross-functionally with content marketing, SEO, social, web, creative, and technology stakeholders while managing deadlines and a full workload

What You Bring

• 7+ years of B2B technology copywriting and/or content marketing experience

• A portfolio demonstrating both short-form work, such as social, ads, email, and demand-generation copy, and long-form work, such as blogs, web content, and whitepapers

• Strong writing, editing, proofreading, and storytelling skills, including the ability to tighten and improve someone else's draft

• Working knowledge of SEO and the ability to optimize content without losing brand voice

• Familiarity with GEO/AEO principles and emerging content discoverability practices

• Hands-on experience with LLM-based content tools and AI-assisted content development

• Experience building custom GPTs, AI projects, or similar workflows from a style guide or brief with minimal direction

• Experience maintaining or developing brand voice and editorial style guides

• Familiarity with Asana or a similar project-management environment

• Ability to independently manage priorities, meet deadlines, work cross-functionally, and remain effective in an agile environment with ambiguity

Bonus Points If You Have

• Bachelor's degree in marketing, journalism, communications, or a related field

• Experience writing for B2B SaaS, enterprise technology, data, analytics, or related technology audiences

• Experience developing demand-generation content across multiple stages of the marketing funnel

• Advanced experience building or managing AI-enabled content workflows

• Experience partnering closely with SEO, social, web, creative, and demand-generation teams

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.