Demand Generation Associate Jobs in Encinitas, CA

WHO WE ARE

Parse Biosciences, a QIAGEN company, is a global life sciences company headquartered in Seattle, Washington. The company develops and commercializes single-cell sequencing technologies and related products used in biomedical research. Parse products are utilized in more than 3,000 laboratories worldwide and include Evercode™ Whole Transcriptome, Evercode™ TCR, Gene Capture, and associated software solutions.

Founded based on technology developed at the University of Washington, Parse operates a 34,000-square-foot headquarters and laboratory facility in Seattle's South Lake Union district. 

THE POSITION

The Associate Digital Marketing Manager will support the execution and optimization of Parse Biosciences' digital marketing programs across multiple channels. This role will help drive brand awareness, audience engagement, and demand generation through digital campaigns, website content, email, social media, paid media, and other digital initiatives.

Working closely with colleagues across Marketing and other commercial teams, this individual will help develop and execute campaigns, create engaging content, monitor performance, and use data to identify opportunities for improvement. The ideal candidate is analytical, organized, curious, and excited to develop their digital marketing expertise within the rapidly evolving life sciences industry.

IN THIS POSITION, YOU WILL:

• Support the planning, execution, and optimization of digital marketing campaigns across multiple channels.
• Coordinate digital campaign activities and timelines in partnership with Marketing and cross-functional stakeholders.
• Build and execute email marketing campaigns, including audience segmentation, campaign setup, testing, deployment, and performance tracking.
• Support website updates and optimization efforts to improve the customer experience, engagement, and conversion.
• Create and edit digital content and copy that is consistent with Parse Biosciences' brand voice and messaging.
• Support organic and paid social media activities, including content scheduling, community engagement, and performance monitoring.
• Assist with paid digital advertising programs, including search, social, and display campaigns.
• Monitor and report on digital marketing performance, including website traffic, campaign engagement, audience behavior, lead generation, and conversion metrics.
• Use data and performance insights to recommend opportunities to improve campaigns and digital channels.
• Support search engine optimization (SEO) initiatives and help identify opportunities to improve organic search performance.
• Collaborate with Product Marketing, Design, Communications, Sales, and other teams to support integrated marketing campaigns and commercial initiatives.
• Maintain campaign, website, and marketing data within relevant digital marketing platforms and systems.
• Stay current on digital marketing trends, tools, technologies, and best practices, and identify opportunities to test new approaches.
• Support additional digital marketing projects and initiatives as the business continues to grow.

FOR THIS POSITION, WE LOOK FOR

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, Computer Science, or a related field, or equivalent relevant experience.
• 1 - 3 years of relevant experience in digital marketing, marketing operations, demand generation, web marketing, or a related area.
• Experience with digital marketing and analytics platforms such as HubSpot, Google Analytics, Google Ads, or similar tools.
• Familiarity and interest in email marketing, website content management, social media, paid digital advertising, and/or SEO.
• An analytical mindset and interest in using data to understand performance and improve marketing effectiveness.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• A proactive, collaborative approach and ability to work effectively across teams.
• Interest in learning new digital marketing tools, technologies, and approaches.
• Experience in life sciences, biotechnology, healthcare, or another technical industry is preferred but not required.

JOB CONDITIONS

• This position is home office based and will require a reliable internet connection and suitable workspace to fulfill job duties effectively. Laptop and any other essential technical/home office equipment will be provided. 
• Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email. 

Parse Biosciences is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected by federal, state, or local law.

As part of our commitment to fairness and inclusion, we do not use artificial intelligence or automated systems to screen job applications. Every application is reviewed by a member of our hiring team to ensure that hiring decisions are made thoughtfully and equitably.

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