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Job Summary

Responsible for delivering the overall digital strategy for the residential web ecosystem, led by Terminix.com and affiliated brand websites, through the optimization of customer acquisition, lead generation, e-commerce, and self-service experiences. Drives execution of strategic initiatives that improve online revenue, conversion performance, customer engagement, and business growth while ensuring alignment with broader marketing, technology, and customer experience objectives.

This role serves as the primary business owner for the residential website experience and is responsible for translating business objectives into digital solutions that improve customer acquisition, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), appointment bookings, online sales, and overall conversion performance.

Principal Duties and Responsibilities

• Own end-to-end website performance. Partner with UX, CRO, SEO, and Paid Media teams to design, test, and scale seamless customer journeys that increase sales and appointment bookings.

• Define business requirements, user stories, and acceptance criteria. Manage and prioritize the website product backlog and actively participate in Program Increment (PI) planning and Agile ceremonies.

• Oversee the digital experience platform ecosystem (Sitecore, GA4, Figma, and A/B testing tools). 

• Collaborate with IT to optimize integrations with backend customer data platforms, pricing engines, and scheduling systems.

• Monitor web KPIs and customer behavior analytics. Translate data into actionable insights and executive-level presentations to fund and prioritize growth initiatives.

• Lead, coach, and develop Website Administrators. 

• Establish web governance frameworks, manage external agency/vendor relationships, and oversee operational readiness for new digital rollouts.

Required Experience

• 5+ years managing enterprise e-commerce, lead-generation, or digital product platforms with a proven track record of driving revenue growth.

• Deep understanding of sales funnels (MQL/SQL workflows), conversion rate optimization, UX/UI principles, digital marketing, and Agile product delivery.

• Advanced proficiency in Web CMS (Sitecore preferred), Google Analytics 4 (GA4), Figma, and data integration environments (scheduling, lead routing, product catalogs).

• Familiarity with Agentic/Generative AI and AI-powered customer engagement tools to support personalization, automated workflows, and self-service optimization.

Required Leadership Traits and Characteristics

• Ability to effectively manage, lead, and inspire

• Communication skills to keep leadership aware of and involved with key decisions, roadblocks, and accomplishments

• Desire to take ownership of the KPIs and manage progress against them

• A strategic thinker with strong commercial acumen who connects digital investments to measurable ROI.

• Exceptional stakeholder management skills with the ability to influence cross-functional teams and navigate fast-paced, ambiguous environments.

• A self-motivated leader with a strong sense of ownership over business outcomes.

Formal Education, Qualifications or Training

• Bachelor’s degree in Marketing, Business Administration, Digital Commerce, Information Systems, Communications, Computer Science, or a related field required. Master's degree or advanced business, marketing, or technology education preferred.

No sponsorship or OPT available

Base Pay Range $103,500 - $134,600/ year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

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