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Day Firearms Marketing information

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$26.5K

$50.7K

$73K

How much do day firearms marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for day firearms marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is Day Firearms Marketing?

Day Firearms Marketing typically refers to the promotion and sale of firearms and related accessories during regular business hours, often through retail stores, online platforms, and trade shows. Professionals in this field develop marketing strategies, manage advertising campaigns, and engage with customers to boost sales and brand visibility. They must also ensure all marketing practices comply with local, state, and federal firearms regulations. This role requires staying informed about industry trends and maintaining strong relationships with manufacturers, dealers, and customers.

What are the key skills and qualifications needed to thrive in Day Firearms Marketing?

To thrive in Day Firearms Marketing, you need a solid background in marketing principles, knowledge of firearms products, and an understanding of relevant legal regulations, often supported by a degree in marketing or related experience. Familiarity with digital marketing tools, CRM systems, and analytics platforms is typically required, along with any certifications in marketing or firearms safety. Strong communication, creativity, and relationship-building skills help you connect with target audiences and industry partners. These skills are crucial to effectively promote products, ensure compliance, and foster brand growth in a highly regulated and competitive sector.

What are some typical challenges faced by professionals in Day Firearms Marketing, and how can they be managed?

Professionals in Day Firearms Marketing often navigate strict advertising regulations and platform restrictions unique to the firearms industry. Staying updated on compliance requirements and adapting marketing strategies to fit legal guidelines are common challenges. Successful marketers collaborate closely with legal teams and utilize specialized industry platforms to reach their target audience. Building strong relationships with distributors and retailers is also essential for effective campaign execution and brand visibility.

What is the difference between Day Firearms Marketing vs Firearms Sales Representative?

AspectDay Firearms MarketingFirearms Sales Representative
Primary FocusPromoting firearms brands and products through marketing campaignsSelling firearms directly to customers or retailers
Required SkillsMarketing strategies, advertising, brandingSales techniques, product knowledge, customer service
Work EnvironmentMarketing agencies, firearms companies, trade showsRetail stores, firearms dealerships, outdoor events
CertificationsMarketing certifications, industry knowledgeFirearms safety, licensing, sales certifications

Day Firearms Marketing focuses on promoting firearms brands through marketing strategies, while Firearms Sales Representatives engage directly with customers to sell firearms. Both roles require industry knowledge but differ in daily tasks and skill sets, with marketing emphasizing branding and advertising, and sales emphasizing customer interaction and product expertise.

What cities are hiring for Day Firearms Marketing jobs?

Cities with the most Day Firearms Marketing job openings:

What are the most commonly searched types of Firearms Marketing jobs?

The most popular types of Firearms Marketing jobs are:

What states have the most Day Firearms Marketing jobs?

States with the most job openings for Day Firearms Marketing jobs include:

Day Firearms Marketing jobs near you
Infographic showing various Day Firearms Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 67% Full Time, 28% Part Time, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

FIREARMS SAFETY INSTRUCTOR (CONTRACT) WILMORE, KY

Nocturnal Enterprises LLC

Wilmore, KY • On-site

Contractor

Re-posted 10 days ago

Job description

THIS POSITION IS PART-TIME
As a firearms safety instructor, your primary responsibility is to educate individuals on the safe and responsible use of firearms.
Position Summary
The Firearms Safety Instructor is responsible for providing comprehensive training and education on the safe and responsible use of firearms. This role involves instructing individuals of varying skill levels, from beginners to experienced shooters, in proper firearm handling, storage, and operation. The Firearms Safety Instructor must have a deep understanding of firearm safety protocols, local and federal firearm laws, and shooting techniques. They will deliver training programs, assess students' skills, and provide feedback to promote safe and effective firearm use. The position requires a strong commitment to safety, excellent communication skills, and the ability to create a positive learning environment.
Responsibilities
  • Conducting Training Sessions: Deliver Concealed Coalition training programs on firearm safety to individuals of various skill levels, including beginners, enthusiasts, and professionals. Ensure that all training sessions adhere to safety guidelines and regulations.
  • Teaching Firearm Handling: Instruct students on the proper handling, operation, and maintenance of firearms. Cover topics such as loading and unloading, safe storage, shooting techniques, and malfunction clearing procedures.
  • Demonstrating Safety Protocols: Emphasize and reinforce safety protocols at all times. Teach students to treat every firearm as if it's loaded, keep fingers off the trigger until ready to shoot, and never point the muzzle at anything they don't intend to shoot; know your target and beyond.
  • Providing Legal Knowledge: Educate students on local, state, and federal firearm laws, regulations, and restrictions. Explain the legal requirements for firearm ownership, storage, transportation, and use. Discuss self-defense laws and the ethical and legal implications of firearm use.
  • Promoting Safety Culture: Foster a culture of safety among students and within the shooting community. Encourage responsible firearm ownership, safe storage practices, and respectful behavior on shooting ranges or during hunting activities.
  • Assessing Skills and Providing Feedback: Evaluate students' shooting skills and provide constructive feedback to help them improve. Offer guidance on marksmanship, shooting techniques, and strategies for safe and effective firearm use.
  • Staying Updated: Continuously stay informed about new firearm technologies, safety practices, and legislative changes related to firearms. Attend professional development courses and maintain relevant certifications to ensure your knowledge is up to date.
  • Communication and Documentation: Maintain accurate records of training sessions, including attendance, topics covered, and assessments. Communicate effectively with students, answering their questions and addressing any concerns related to firearm safety.
  • Managing Range Safety: If applicable, oversee range safety during training sessions or shooting events. Enforce safety rules, monitor participants' adherence to protocols, and respond promptly to any unsafe situations.
  • Stay up to date on software applications utilized by our Training Department: must be able to set up a projector, connect it to a computer and queue videos for class, use our scheduling platform (TimeTap) and our payment platform (Concur)
  • Selling Skills: Able to sell Concealed Coalition memberships and memberships to Firearms Legal Protection.

Requirements
  • Must be NRA, POST, USCCA certified (minimum requirements)
  • Have at least 1-year experience in sales, marketing, firearms instruction, or related field preferred.
  • Cognitive ability to excel in fact finding and follow through with the ability to specify and systemize tasks and processes
  • Experience consistently meeting deadlines
  • Sales Experience preferred
  • Natural ability to be both decisive and resilient
  • Willingness to work hard under pressure and "get the job done" without excuse
  • Display ability to be a proactive and resourceful problem solver
  • Excellent communication with a team and a team-oriented attitude
  • Maintain all Firearms Instructor certifications while employed or contracted by Concealed Coalition: including, but not limited to State/County certifications, NRA certification, POST, USCCA, etc
  • Maintain an open line of communication with our Training Department including our Territory Training Director(s), CoreTeam, and/or any other department within Concealed Coalition when necessary.
  • Purchase and maintain an up to date Professional Liability Insurance Policy with proper limits : must keep policy in good standing at all times while contracted or employed by Concealed Coalition

About Us
At Concealed Coalition, our purpose is to change the way people feel about firearms. Every day we open minds through next-gen digital learning and extinguish fear through hands-on education experiences.
As a leader in digital marketing with a passion for firearms, Concealed Coalition has become the nationwide online authority for concealed carry permit training. With over 1 million students, 850,000 active publication subscribers, and a customer base currently growing at over 10,000 per month, Concealed Coalition is making a massive impact in the firearms world.
Focused on delivering an emotional, entertaining, and informative hands-on concealed carry training experience, Concealed Coalition has changed the game in "on the ground" localized CCW certification. Classroom location partnerships with national brands, our network of first-class certified trainers, and our extensive gun range alliances are fueling our growth to unprecedented levels.
We exist to inspire hope, extinguish fear, and bring help to people searching for solutions in the real world. Join us...
Lido Labs (dba Concealed Coalition) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other legally protected class.

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