ZipRecruiter

Log In

1

Cro In Jobs in Florida (NOW HIRING)

Kalon Executive Search

Director of E-Commerce

Miami, FL

$125K - $140K/yr

... in execution and site performance. Key Responsibilities * Own and optimize the complete Shopify site experience, including UX/UI, merchandising, navigation, and CRO strategy * Serve as the internal ...

Kalon Executive Search

Director of E-Commerce

Miami, FL · On-site

$125K - $140K/yr

... in execution and site performance. Key Responsibilities * Own and optimize the complete Shopify site experience, including UX/UI, merchandising, navigation, and CRO strategy * Serve as the internal ...

ARTHREX

Clinical Study Manager

Naples, FL

This individual will be responsible for assisting the study team in running the day to day ... Provides oversight for Contract Research Organizations (CRO) activities. * Lead clinical budget ...

Arthrex

Clinical Study Manager

Naples, FL · On-site

This individual will be responsible for assisting the study team in running the day to day ... Provides oversight for Contract Research Organizations (CRO) activities. * Lead clinical budget ...

Industry FInTech

Ecommerce Manager

Aventura, FL

Familiarity with CRO tools, analytics platforms, and dashboards * Experience scaling Ecommerce brands or launching new accounts * Comfort working in fast-paced, high-growth environments * Experience ...

Industry FInTech

Ecommerce Manager

Aventura, FL · On-site +1

Familiarity with CRO tools, analytics platforms, and dashboards * Experience scaling Ecommerce brands or launching new accounts * Comfort working in fast-paced, high-growth environments * Experience ...

Insight Assurance

Head of Sales - US Remote

Tampa, FL · Remote

Collaborate with the CRO and Partner Managers to maximise partner-sourced pipeline * Maintain clean CRM hygiene and accurate forecasting in HubSpot Drive geo execution * Support EU territory build ...

New

next page

Showing results 1-20

All JobsCro In JobsCro In Jobs in Florida

Cro In information

What is the difference between Cro In vs Content Marketing Specialist?

AspectCro InContent Marketing Specialist
Required CredentialsRelevant certifications in conversion rate optimization, analytics toolsMarketing degrees, content creation certifications
Work EnvironmentDigital marketing teams, e-commerce, online platformsMarketing agencies, corporate marketing departments
Industry UsageCommon in e-commerce, SaaS, online servicesWidely used across industries for brand awareness and engagement
Search & Comparison IntentYesYes

While both roles focus on digital marketing, Cro In specializes in optimizing website conversions through data analysis and A/B testing, whereas Content Marketing Specialists focus on creating and distributing content to attract and engage audiences. Understanding these differences helps employers and job seekers target the right skills and responsibilities for their needs.

What is a CRO salary?

A Conversion Rate Optimization (CRO) specialist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior CRO professionals or those with advanced skills in analytics and A/B testing can earn higher salaries, especially in competitive markets.

What are common challenges faced by a CRO (Chief Revenue Officer) in aligning sales, marketing, and customer success teams?

A Chief Revenue Officer (CRO) often faces the challenge of unifying sales, marketing, and customer success teams to work toward shared revenue goals. Each team may have its own metrics, priorities, and communication styles, which can lead to silos and misaligned efforts. Successful CROs foster cross-departmental collaboration, implement integrated strategies, and focus on transparent data sharing to ensure all teams are moving in the same direction. Open communication, regular joint meetings, and a clear, shared vision are key to overcoming these challenges and driving revenue growth.

What are the key skills and qualifications needed to thrive as a Chief Revenue Officer (CRO), and why are they important?

To thrive as a Chief Revenue Officer (CRO), you need expertise in sales strategy, revenue generation, data analysis, and leadership, often supported by a degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales analytics tools, and revenue management systems is typically required. Exceptional communication, strategic thinking, and team leadership are crucial soft skills for aligning cross-functional teams and driving growth. These skills ensure the CRO can effectively maximize revenue streams, foster collaboration, and achieve organizational goals.

Who are the big five CRO?

The Big Five CROs are leading contract research organizations in the clinical research industry, including IQVIA, LabCorp (Covance), PPD (Thermo Fisher), Syneos Health, and ICON. These companies provide outsourced services such as clinical trial management, data analysis, and regulatory support, often requiring project management and compliance expertise from CRO professionals.

What is a CRO as a job?

A CRO (Conversion Rate Optimization) specialist is a professional who analyzes and improves website or app performance to increase user engagement and conversions. They use data analysis, A/B testing, and user experience strategies, often working with tools like Google Analytics and testing platforms, to optimize digital interfaces and achieve business goals.

What profession makes $400,000 a year?

In the finance and investment sectors, roles such as hedge fund managers, private equity partners, and senior investment bankers often earn $400,000 or more annually. These positions typically require advanced degrees, extensive experience, and strong analytical skills, often working in high-pressure environments with performance-based bonuses.

What does a Chief Revenue Officer (CRO) do?

A Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within an organization. This includes aligning sales, marketing, and customer success teams to ensure a cohesive strategy for driving growth and increasing revenue. CROs analyze market trends, develop pricing strategies, and work closely with other executives to set revenue targets and ensure financial goals are met. They play a crucial role in identifying new business opportunities and optimizing existing processes to maximize profitability.
What are popular job titles related to Cro In jobs in Florida? For Cro In jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Cro In jobs in Florida look for? The top searched job categories for Cro In jobs in Florida are:
What cities in Florida are hiring for Cro In jobs? Cities in Florida with the most Cro In job openings:
Cro In jobs near you

Martech Solutions Architect - Web, CRM, Growth

Purposebrands

Boca Raton, FL

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 21 days ago

Job description

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Martech Solutions Architect to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
Purpose Brands is a global leader in health and wellness franchising, with a growing portfolio of wellness concepts.
We are investing in a modern, scalable digital platform to power customer acquisition, engagement, and long-term member value across all brands.
We are seeking a Martech Solutions Architect to own the technical strategy and architecture behind our web platform, lead journey, CRM integrations, and CRO optimization efforts.
This role sits at the intersection of Product, Digital Marketing, and Analytics, and is responsible for ensuring our Martech ecosystem is cohesive, performant, and optimized for growth.
You will lead the architecture and evolution of our web-to-CRM funnel, while also owning key external partnerships (Webflow engineering, lifecycle marketing platforms, and data infrastructure providers).


Purpose/Impact: (Duties & Essential Functions)

Web Platform Architecture & Optimization

  • Own Martech architecture for our web platform built on Webflow, in partnership with an external engineering team.
  • Define and enforce standards for performance, scalability, and extensibility across all brand websites.
  • Partner with Product and Digital Marketing to enable rapid iteration of landing pages, offers, and experiences.

CRO & Experimentation

  • Lead A/B testing and experimentation strategy using Webflow Optimize.
  • Establish experimentation frameworks, governance, and best practices across brands.
  • Identify funnel drop-offs and implement data-driven optimizations to improve conversion rates.

Lead Journey & Lifecycle Orchestration

  • Architect and optimize the full lead journey from first visit through conversion and lifecycle engagement.
  • Own integration and usage strategy for Iterable to power automated consumer journeys.
  • Partner with Digital Marketing to improve lead capture, segmentation, personalization, and engagement strategies.

CRM & Data Integration

  • Design and maintain integrations between web experiences, lead capture systems, CRM, and downstream platforms.
  • Ensure real-time, reliable flow of lead data across systems to support speed-to-lead and personalization.
  • Define data models and event structures that support both marketing execution and analytics.

Tracking, Tagging & Data Infrastructure

  • Own client-side tracking strategy via Google Tag Manager.
  • Partner on server-side tracking architecture using RudderStack.
  • Ensure clean, consistent event tracking and attribution across all digital touchpoints.
  • Collaborate with Analytics to enable accurate reporting and actionable insights.

Cross-Functional Strategy & Performance

  • Partner closely with Product, Digital Marketing, and Analytics to:
    • Define KPIs across the lead funnel
    • Track and interpret performance
    • Prioritize optimization opportunities
  • Translate growth strategies into scalable technical solutions.

Vendor & Partner Management

  • Own and oversee key Martech partnerships, including:
    • External Webflow engineering team
    • Iterable platform and contract
    • Data and tracking partners (e.g., RudderStack)
  • Ensure vendors are delivering against expectations for quality, speed, and cost efficiency.
  • Drive accountability, roadmap alignment, and continuous improvement across partners.

Strenghts and Background

  • 6+ years in Martech, Solutions Architecture, or Digital Experience roles.
  • Deep experience with modern web platforms and CMS (strong preference for Webflow or similar).
  • Hands-on experience with:
    • Google Tag Manager (client-side tracking)
    • Server-side/event streaming concepts (e.g., RudderStack)
    • Lifecycle marketing platforms (e.g., Iterable)
  • Strong understanding of:
    • Lead funnel optimization & CRO
    • Event tracking and attribution models
    • CRM integrations and data flows
  • Experience working with external development partners and SaaS vendors.
  • Ability to translate business goals into technical architecture and execution plans.

What Success Looks Like

  • Measurable improvements in conversion rates across web funnels
  • Increased speed and reliability of lead flow into CRM and lifecycle systems
  • Scalable experimentation program driving continuous CRO gains
  • Clean, trusted data powering decision-making across Product, Marketing, and Analytics
  • High-performing vendor ecosystem aligned to business goals

Why This Role Matters

This role is central to building a modern, scalable growth engine across Purpose Brands. You will directly impact how millions of prospective members discover, engage with, and convert across our portfolio - while shaping the technology foundation that powers it all.

Why You'll Love This Role

You'll be the go-to architect of our digital lead journey - helping to shape the technology stack that fuels customer growth and drives measurable marketing impact. Join a collaborative, growth-minded team where your work has immediate visibility and strategic value.

Salary Range: $171k - $181k


What's in it for you?

We offer a competitive salary along with exceptional benefits such as:


  • Medical, Dental and Vision Coverage
  • Hybrid Work Environment
  • Life and Disability Insurance
  • Unlimited Time off + Paid Holidays
  • Flexible Friday's between Memorial Day and Labor Day
  • 401(K) Savings Plan Matching at 4%
  • 10 Coaching and Therapy sessions
  • Mental Health Benefits
  • Brand Discounts & Reimbursements
  • In-house workout facilities
  • Professional Development Opportunities
  • Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

  • Remote optional: Fridays
  • On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.


EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


Apply