Creative Studio Operations Jobs in Virginia (NOW HIRING)

Lifecycle Strategy & Program Ownership

• Own the strategy and roadmap for existing-member programs, including membership tier upgrades (e.g., MTM to Committed), churn prevention, milestone/loyalty engagement, and member winback, from concept through measurement.

• Lead strategy and execution for the milestone and loyalty program, from initial build through launch and ongoing optimization, to reinforce engagement and reduce churn risk.

• Shape strategy and lead execution for member-related flows supporting the new modality launch.

• Spearhead lifecycle strategy for international market expansion beginning in 2027, building foundational CRM programs as new markets come online.

• Support member-related execution for national partnership campaigns (e.g., Core Collective), ensuring these initiatives support engagement and retention goals for existing members.

• Design and continuously optimize member journeys in Klaviyo, balancing automation with the flexibility to layer in seasonal or brand-driven moments.

• Partner with Studio Operations and Field teams to align retention messaging with in-studio member experience, ensuring CRM programs reinforce (rather than duplicate) staff-led touchpoints.

• Lead creative review for lifecycle campaigns, providing strategic direction and feedback to internal and agency creative partners to ensure work is on-brand and performance-driven.

Data-Driven Optimization

• Analyze campaign and journey performance against key retention metrics (churn by membership type, cohort LTV, winback conversion rate, membership upgrade rate), and translate findings into a prioritized optimization plan.

• Own a regular reporting cadence for owned programs, feeding key insights and progress into weekly, monthly, and quarterly business reviews.

• Lead A/B testing across owned programs, and build a point of view on what's working and why.

• Use AI tools both to speed up execution (drafting copy variants, summarizing performance data) and to support strategic work, like surfacing patterns in client behavior data or stress-testing segmentation logic, while ensuring outputs are validated before use in decision-making.

Cross-Functional Partnership

• Partner with Digital, Brand, Field, and Strategy teams to ensure lifecycle programs are aligned with broader marketing initiatives and reflect current brand and tone standards.

• Partner with GrowthMinded and Strategy on retention and LTV reporting, ensuring metrics used in CRM decision-making stay consistent with company-wide definitions.

• Represent the Lifecycle team in cross-functional planning for major retention-focused initiatives (e.g., loyalty program rollout, member experience updates, international expansion), ensuring lifecycle programs are built into the plan from the start.

• Brief and manage day-to-day workstreams with growth and lifecycle marketing agencies, ensuring deliverables meet [solidcore] brand standards and program timelines.

• 3-5 years of experience in lifecycle marketing, CRM, or retention strategy, preferably in fitness, health & wellness, or a subscription-based business.

• Hands-on experience owning campaigns and journeys in a CRM/marketing automation platform; experience with both Klaviyo and Axle strongly preferred.

• Track record of using data to drive lifecycle strategy decisions; comfort working in tools like Tableau or Looker.

• Experience building marketing strategies that tell a clear story and gain buy-in across stakeholders, not just report on past performance.

• Experience mentoring or providing feedback to junior team members, even informally.

• Comfortable using AI tools to accelerate both tactical work (copy drafts, reporting summaries) and strategic work (data synthesis, segmentation exploration), with sound judgment on when outputs need human validation.

• Strong project management skills, with the ability to own a roadmap independently and manage multiple priorities in a fast-paced environment.

• Clear, confident communicator, comfortable presenting recommendations to senior stakeholders.

• Competitive base salary $85,552-$97,282, based on experience
• Bonus eligibility based on performance
• Monthly cell phone stipend
• 401(k) with employer match
• Medical, dental, and vision insurance
• Paid parental leave and parental pay benefits
• Free telehealth services
• Employee Assistance Program (EAP)
• Pre-tax commuter benefits
• Flexible PTO
• Free drop-in classes at [solidcore]
• And more!