Key Responsibilities
Build and manage a multiโchannel marketing strategy (SEO, LSA, PPC, social, direct mail, jobsite marketing, and referral systems)
Optimize costโperโlead and costโperโacquisition across all markets
Manage creative development for ads, landing pages, social content, and print materials
Oversee local SEO, Google Business Profiles, and review generation
Track and report on marketing performance, attribution, and ROI
Coordinate with sales leadership to ensure lead quality and volume align with capacity
Manage vendor relationships (agencies, printers, digital partners)
Support expansion into new markets with geoโtargeted campaigns
Develop jobsite marketing systems (yard signs, banners, door hangers, neighbor campaigns)
Required Experience
3+ years of marketing experience in home services (roofing, solar, HVAC, plumbing, windows, remodeling, etc.)
Proven track record generating leads in competitive local markets
Strong understanding of LSA, PPC, SEO, and paid social
Experience managing creative, messaging, and brand consistency
Ability to analyze data and make ROIโdriven decisions
Comfortable working in a fastโmoving, growthโfocused environment
Company Description
Coldstream Exteriors is a fastโgrowing, familyโowned exterior remodeling company serving Cincinnati, Columbus, and St. Louis. Weโre known for premium workmanship, transparent communication, and a reputation that consistently ranks us among the top contractors in every market we enter.