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Creative Copywriting Jobs in Rochester, NY (NOW HIRING)

Creative Copywriting information

See Rochester, NY salary details

$14

$36

$66

How much do creative copywriting jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for creative copywriting in Rochester, NY is $36.25, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.01 per hour, depending on experience, location, and employer.

What does a creative copywriter do?

A typical day for a Creative Copywriter involves brainstorming and crafting original content for a variety of projects such as advertisements, social media campaigns, website copy, email marketing, and product descriptions. You may work closely with designers, marketing strategists, and clients to align your messaging with visual elements and broader campaign objectives. The role often includes juggling multiple assignments, revising drafts based on feedback, and conducting research to ensure content accuracy and relevance. This dynamic environment encourages creativity and learning, and successful copywriters frequently have the opportunity to see their ideas brought to life across multiple platforms.

What is creative copywriting?

A Creative Copywriting job involves crafting compelling and persuasive content for marketing, advertising, and branding purposes. Creative copywriters develop engaging taglines, advertisements, website content, social media posts, and other promotional materials to capture an audience's attention. Their goal is to communicate a brand's message effectively while inspiring action, such as making a purchase or engaging with content. This role requires a mix of creativity, storytelling, and strategic thinking to align copy with a brand's voice and objectives.

What are the key skills and qualifications needed to thrive in creative copywriting?

To thrive as a Creative Copywriter, you need exceptional writing, storytelling, and conceptual thinking abilities, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems, SEO tools, and graphic design basics can be beneficial, while professional certifications in digital marketing may also add value. Standout candidates demonstrate versatility, collaboration, strong communication, and the ability to manage multiple projects under tight deadlines. These skills ensure the development of engaging, persuasive content that drives brand success and meets evolving client or employer goals.

What are popular job titles related to Creative Copywriting jobs in Rochester, NY?

For Creative Copywriting jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Creative Copywriting jobs in Rochester, NY look for?

The top searched job categories for Creative Copywriting jobs in Rochester, NY are:

Infographic showing various Creative Copywriting job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 78% Full Time, 18% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $75,394 per year, or $36.2 per hour.

Creative Supervisor (Art Director) Rochester

The Martin Group

Victor, NY • On-site

$116K - $121K/yr

Full-time

Posted 16 days ago


Job description

Summary
You will be responsible for coordinating with the Creative Director, account services, and other 
internal resources to develop, execute, and lead creative solutions for a high-profile client. As a Creative Supervisor you will direct the activities of subordinates to maintain agency's standards of creative excellence, timeliness, and profitability while achieving the client's goals. 


At The Martin Group, we love what we do and care greatly about how we do it. You will be 
successful in this role if you are passionate about deeply engaging with your team, the client, 
and community, are driven by inspiring action toward creative solutions, and consistently strive 
for precision in execution.


Primary Responsibilities
• Works with Creative Director, Art Directors/Copywriters, Account Teams and client to 
develop concepts for client programs, proposals, presentations, and other creative assignments. 
• Manages the strategy for a core client and its projects. Uses critical thinking and 
problem-solving skills to analyze problems and plan for solutions.
• Provide accurate time and cost estimates for each deliverable.
• Leads meetings with clients to establish creative direction and obtain approval on 
objectives.
• Contributes hands-on to the project from concept through design and execution, 
effectively managing daily workload, projects, and deadlines.
• Expert in communicating both internally and externally (clients, vendors, community). 
Presents information clearly, leveraging communication strengths and an awareness of 
blind spots.
• Coaches and develops team members to ensure effective internal and external 
relationships.
• Has a strong understanding of the department’s discipline. Coaches and mentors the 
team through change management. Acts as an external agency ambassador by 
attending department industry specific business community events.
• Expert understanding of the assigned responsibilities. Directs the activities of 
subordinates to maintain agency's standards of creative excellence, timeliness, and 
profitability while achieving the client's goals. Can identify opportunities for cross-sell, 
efficiencies, or relationship building across departments.
• Identifies efficiencies that may support assigned responsibilities. Is a change agent for 
new tools. Understands and uses Agency related tools and technology.
• Demonstrates passion for making a difference internally, for the client, and the 
community. Has a team first mentality, going above and beyond the role to make a 
difference. Proactively looks for ways to help the team succeed. Is accountable for the 
team’s deliverables, and is actively engaged in the constant evolution of the agency.
Skills and Abilities
• Exemplary level of design and visual communication skills
• Excellent presentation skills with the ability to articulate and persuasively sell creative 
concepts within the agency and directly to clients
• Superior knowledge of Adobe Photoshop, InDesign and Illustrator
• Proficient knowledge of Microsoft Office
• Ability to work on multiple projects and brands simultaneously while maintaining 
attention to detail
• A high level of skill in written English, including spelling, grammar and punctuation


Requirements
• Bachelor's Degree in Advertising, Visual Communications, Marketing Communications 
or equivalent work experience in a related field
• Minimum of 5 years of experience in a creative field