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Creative Copywriting Jobs in Rochester, NY (NOW HIRING)

Dixon Schwabl + Company

Art Director

Victor, NY · On-site

$70K - $80K/yr

... copywriters, strategists, and cross functional teams to develop unexpected, breakthrough ideas • Present and communicate creative work with clarity, confidence, and a strong point of view • Bring ...

Dixon Schwabl + Company

Art Director

Victor, NY · Hybrid

$70K - $80K/yr

... copywriters, strategists, and cross functional teams to develop unexpected, breakthrough ideas Present and communicate creative work with clarity, confidence, and a strong point of view Bring DS+CO ...

Dixon-Schwabl Advertising Inc

Art Director

Victor, NY · On-site

$70K - $80K/yr

... copywriters, strategists, and cross functional teams to develop unexpected, breakthrough ideas • Present and communicate creative work with clarity, confidence, and a strong point of view • Bring ...

Troutman Pepper

RISE Content Specialist

Rochester, NY · Hybrid

We are always seeking talented, motivated, growth-minded, and creative individuals. Our firm is ... copywriting needs, including requests for proposals, pitch opportunities, and legal and industry ...

All JobsCreative Copywriting JobsCreative Copywriting Jobs in Rochester, NY

Creative Copywriting information

See Rochester, NY salary details

$14

$36

$66

How much do creative copywriting jobs pay per hour?

As of Jun 29, 2026, the average hourly pay for creative copywriting in Rochester, NY is $36.25, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.01 per hour, depending on experience, location, and employer.

What does a typical day look like for a Creative Copywriter and what types of projects might I work on?

A typical day for a Creative Copywriter involves brainstorming and crafting original content for a variety of projects such as advertisements, social media campaigns, website copy, email marketing, and product descriptions. You may work closely with designers, marketing strategists, and clients to align your messaging with visual elements and broader campaign objectives. The role often includes juggling multiple assignments, revising drafts based on feedback, and conducting research to ensure content accuracy and relevance. This dynamic environment encourages creativity and learning, and successful copywriters frequently have the opportunity to see their ideas brought to life across multiple platforms.

What does a creative copywriter do?

A creative copywriter develops engaging and persuasive written content for advertising, marketing, and branding purposes. They craft messages for various platforms such as websites, social media, and print, often using storytelling techniques and working with tools like content management systems. Strong writing skills, creativity, and understanding of target audiences are essential for this role.

Can you make $10,000 a month with copywriting?

Creative copywriters can potentially earn $10,000 or more per month, especially those with specialized skills, a strong portfolio, and experience working with high-paying clients or agencies. Achieving this income level often requires building a solid client base, excellent writing skills, and possibly working as a freelancer or in a senior role. Income varies widely based on industry, location, and individual expertise.

What is a Creative Copywriting job?

A Creative Copywriting job involves crafting compelling and persuasive content for marketing, advertising, and branding purposes. Creative copywriters develop engaging taglines, advertisements, website content, social media posts, and other promotional materials to capture an audience's attention. Their goal is to communicate a brand's message effectively while inspiring action, such as making a purchase or engaging with content. This role requires a mix of creativity, storytelling, and strategic thinking to align copy with a brand's voice and objectives.

What are the key skills and qualifications needed to thrive in the Creative Copywriting position, and why are they important?

To thrive as a Creative Copywriter, you need exceptional writing, storytelling, and conceptual thinking abilities, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems, SEO tools, and graphic design basics can be beneficial, while professional certifications in digital marketing may also add value. Standout candidates demonstrate versatility, collaboration, strong communication, and the ability to manage multiple projects under tight deadlines. These skills ensure the development of engaging, persuasive content that drives brand success and meets evolving client or employer goals.

What is the 80/20 rule in copywriting?

In copywriting, the 80/20 rule suggests that 80% of results come from 20% of efforts, meaning focusing on the most impactful words and messages can significantly improve engagement and conversions. Creative copywriters often prioritize key benefits and clear calls to action to maximize effectiveness within limited space or time.

Is ChatGPT taking over copywriting?

Creative copywriting involves crafting original content that appeals to target audiences, a task that AI tools like ChatGPT can assist with but not fully replace. While ChatGPT can generate drafts and ideas quickly, human oversight is essential for ensuring brand voice, creativity, and accuracy in professional copywriting roles.
What are popular job titles related to Creative Copywriting jobs in Rochester, NY? For Creative Copywriting jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Creative Copywriting jobs in Rochester, NY look for? The top searched job categories for Creative Copywriting jobs in Rochester, NY are:
Creative Copywriting jobs near you
Infographic showing various Creative Copywriting job openings in Rochester, NY as of June 2026, with employment types broken down into 50% Internship, and 50% Temporary. Highlights an 100% In-person job distribution, with an average salary of $75,394 per year, or $36.2 per hour.
Art Director

Art Director

Dixon Schwabl + Company

Victor, NY • On-site

$70K - $80K/yr

Full-time

PTO

Posted 13 days ago

Job description

Description:

ABOUT US
DS+CO is a full-service agency that challenges our clients to get clear. Because data, content and creativity are only as good as the problem they solve. We help make sure it's the right one. We help brands move fast enough to stay ahead, yet smart enough to stay grounded. Agile and enduring: That’s our kind of progress.


ABOUT THE ROLE
As an Art Director at DS+CO, you lead with ideas, bringing bold, unexpected thinking to life through exceptional craft. You operate at the intersection of concept, design, and emerging technology, shaping work that is visually compelling, strategically sound, and culturally relevant. This role blends big picture ideation with hands on execution, delivering creative across modern marketing ecosystems. You will collaborate across strategy, research, media, and PR to create integrated, experience driven campaigns that connect brands with people in meaningful ways.


KEY RESPONSIBILITIES


Campaign Execution and Project Management
• Concept and execute integrated, multi channel campaigns, with a strong focus on digital first thinking
• Develop wireframes, prototypes, and high fidelity designs to communicate experience flows
• Support photo and video production across internal studio teams and external partners
• Deliver high quality work across multiple projects while maintaining attention to detail


Marketing and Brand Strategy
• Translate strategy into compelling, audience centric visual systems and experiences
• Create intuitive, engaging digital experiences informed by UX and UI best practices and human centered design
• Apply knowledge of platforms, tools, and cultural trends to keep work relevant and effective


Business Acumen and Internal Collaboration
• Partner with copywriters, strategists, and cross functional teams to develop unexpected, breakthrough ideas
• Present and communicate creative work with clarity, confidence, and a strong point of view
• Bring DS+CO’s values of Curiosity, Community, and Courage to life in how you think, create, and collaborate
• Actively contribute to an inclusive, supportive, and idea driven culture
• Engage in regular 1:1s to align on goals, share feedback, and support growth
• Set and pursue development goals, with a focus on your career path
• Give and receive feedback constructively, leveraging shared tools and frameworks
• Stay connected and informed through agency systems and communication channels
• Embrace continuous learning, pushing yourself and the work forward

Requirements:

Must have:
• 3+ years of experience in art direction, visual design, or digital experience design
• A portfolio that shows strong conceptual thinking and craft across a range of work
• Proficiency in Figma and Adobe Creative Suite, including experience working within design systems
• Understanding of digital ecosystems, including web, social, motion, and interactive experiences
• Familiarity with UX and UI principles, including usability, accessibility, and performance
• Strong communication and presentation skills, with the ability to clearly articulate ideas
• A collaborative mindset and openness to feedback and continuous learning

If you don’t meet all requirements, we encourage you to still apply; skills and competencies show up in lots of different ways.


Nice to have:
• Experience with motion, animation, and prototyping tools
• Working knowledge of web development principles
• Interest in or experience using AI and emerging technologies in creative workflows


WHY DS+CO?
We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and courage and creating spaces where everyone is heard and respected.


PERKS AND BENEFITS:
• Flexible hybrid work environment
• Comprehensive benefits to meet your needs
• Progressive PTO that allows you to take the time you need when you need it
• Professional development opportunities to keep you growing
• Diversity, equity, and inclusion learning and support for everyone
• Opportunities to create an impact in the communities we serve


FAIRNESS & INCLUSION
At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion, creating spaces where everyone belongs. Because change comes from those who push for progress. Learn more about us at our website !

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