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Company: Commercial Residential Aluminum & Fabricating, LLC (CRA)
Location: Orlando / Central Florida
Department: Sales
Reports To: Director of Sales
Position Type: Full-Time

Position Summary

Commercial Residential Aluminum & Fabricating, LLC (CRA) is seeking an experienced and driven Regional Sales Manager to lead the development and growth of our Orlando/Central Florida market.

This is a key leadership and market-development position responsible for establishing and expanding CRA’s presence throughout the region. The Regional Sales Manager will drive revenue growth, develop new business opportunities, recruit and build a high-performing sales team, and establish strong relationships with builders, contractors, customers, and strategic partners.

The ideal candidate is a proven sales leader who understands how to develop a territory, build relationships, identify market opportunities, and create a culture of performance and accountability.

Primary Responsibilities

• Develop and grow CRA’s Orlando/Central Florida region.
• Establish and execute a regional sales strategy focused on sustainable revenue growth and market expansion.
• Identify and pursue new business opportunities throughout the territory.
• Recruit, hire, train, coach, and develop new sales representatives as the region grows.
• Provide ongoing leadership, direction, coaching, and accountability to the regional sales team.
• Build and maintain strong relationships with builders, pool contractors, home builders, contractors, customers, and other strategic partners.
• Develop new accounts while strengthening and expanding existing customer relationships.
• Monitor local market conditions, competitor activity, customer needs, and emerging opportunities.
• Regularly report regional sales performance, market conditions, opportunities, and challenges to CRA leadership.
• Establish sales goals and monitor individual and regional performance against established targets.
• Maintain accurate and timely customer, opportunity, pipeline, and activity information within CRA’s CRM.
• Collaborate with CRA leadership and operations teams to ensure a strong customer experience and successful execution of regional growth.
• Represent CRA professionally in the community and marketplace while demonstrating our commitment to Care Beyond Reason.
• Perform other duties and responsibilities as assigned.

Qualifications

• Proven experience in sales, business development, territory management, or sales leadership.
• Demonstrated ability to develop and grow a geographic market or sales territory.
• Experience recruiting, coaching, developing, and leading sales professionals.
• Strong relationship-building and business-development skills.
• Ability to identify opportunities and develop relationships with builders, contractors, and strategic partners.
• Strong understanding of sales pipelines, forecasting, CRM management, and performance reporting.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Self-motivated and comfortable operating with a high degree of ownership and accountability.
• Ability to travel throughout the Orlando/Central Florida region as business needs require.
• Construction, aluminum, building products, home improvement, pool construction, or related industry experience is strongly preferred.

What Success Looks Like

The Regional Sales Manager will successfully establish and expand CRA’s presence in the Orlando/Central Florida market by:

• Building a strong and sustainable sales pipeline.
• Developing new customer and strategic partner relationships.
• Increasing regional revenue and market penetration.
• Recruiting and developing a high-performing regional sales team.
• Providing leadership with meaningful insight into the Central Florida market.
• Creating an exceptional customer and employee experience consistent with CRA’s standards and culture.

Our Culture

At CRA, we believe in building more than great products—we build lasting relationships with our employees, customers, and communities.

Our purpose is:

Built to Last – For the hands that build and the families they build for.

Our team is guided by our core values:

• Care Beyond Reason
• Positive Energy – Make It Memorable
• Accountability

The Regional Sales Manager will play an important role in bringing these values to life as CRA continues to grow throughout Florida.

At CRA we are passionate about serving the community that we live and work in. Providing Southwest Florida with custom engineered and professionally installed pool cages, screen enclosures, rescreening, car ports, pool deck paver systems, drainage gutters, soffit/fascia, aluminum fencing, customer railing systems, and welded products.
We are dedicated to building a positive, fun, and team-spirited workplace. We are passionate and committed to a family workplace culture! As one of the fastest growing companies in Southwest Florida for the past 30+ years, we are extremely proud of our employees’ achievements.

In compliance with all provisions of Executive Order 11246, all qualified applicants will receive consideration or employment without regard to race, color, religion, sex or national origin.