Content Manager
Hershey, PA · On-site
... corporate communication, PR and analytics Experience with Facebook Ad Manager Active blogger, micro-blogger, user of social media Knowledge of social media & digital creative best practices for ...
Hershey, PA · On-site
... corporate communication, PR and analytics Experience with Facebook Ad Manager Active blogger, micro-blogger, user of social media Knowledge of social media & digital creative best practices for ...
Hershey, PA · On-site
... corporate communication, PR and analytics Experience with Facebook Ad Manager Active blogger, micro-blogger, user of social media Knowledge of social media & digital creative best practices for ...
Morris Plains, NJ · On-site
$60K - $70K/yr
... blogger outreach and other communications. Job responsibilities include, but are not limited to ... Experience managing social media initiatives in a corporate setting required * Knowledge of real ...
Morris Plains, NJ · On-site
$60K - $70K/yr
... blogger outreach and other communications. Job responsibilities include, but are not limited to ... Experience managing social media initiatives in a corporate setting required * Knowledge of real ...
... programs in a corporate capacity; or an equivalent combination of education and experience ... Develops and expands community and/or blogger outreach efforts. * Demonstrated ability to develop ...
... programs in a corporate capacity; or an equivalent combination of education and experience ... Develops and expands community and/or blogger outreach efforts. * Demonstrated ability to develop ...
Fort Lauderdale, FL · On-site
Barkera is seeking a content curator, editor, and blogger to join our fast-paced team.Hands on ... Barkera Corp. is an equal opportunity employer. We believe that a diverse work environment is a ...
Fort Lauderdale, FL · On-site
Barkera is seeking a content curator, editor, and blogger to join our fast-paced team.Hands on ... Barkera Corp. is an equal opportunity employer. We believe that a diverse work environment is a ...
$19 is the 25th percentile. Wages below this are outliers.
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45% of jobs
The median wage is $21.25 / hr.
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38% of jobs
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$29
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| Aspect | Corporate Blogger | Content Writer |
|---|---|---|
| Credentials | Typically requires strong writing skills, marketing knowledge, and familiarity with the company's industry | Requires excellent writing skills, often with a background in journalism, communications, or related fields |
| Work Environment | Usually works within a company's marketing or communications team, focusing on blog content and brand storytelling | Works in various settings, creating diverse content types for websites, publications, or clients |
| Industry Usage | Commonly employed in corporate settings to enhance brand presence and thought leadership | Used across industries for marketing, advertising, and content marketing purposes |
While both roles involve writing, a Corporate Blogger primarily focuses on creating blog content to promote the company's brand and engage audiences, often with a strategic marketing approach. A Content Writer may produce a broader range of content types for different platforms and clients, emphasizing versatility and adaptability.
Description
Job Description:
The Content Manager leads the strategy and creation of Troegs content through the lens of the written word, photographs, video and art direction, and is responsible for overseeing the creative content team for all brewery messaging for Troegs retail, print, digital and brewery channels including but not limited to: point-of-sale materials, print and digital advertisements, brewery signs, in-house beer labels and packaging, merchandise and social media content.
The Content Manager will be our primary social traffic controller, and will manage our marketing communication team, to accurately post assigned content on all of our channels in addition to providing daily positive, results-driven customer service, directing queries to the right people, or finding answers across all departments at Troegs.
Core responsibilities include executing Troegs marketing content and digital advertising plan through targeting assigned spend and ads to appropriate customer demographics. Track and compile results and deliver to management team.
You have a genuine curiosity for life and your beer glass is always half full. You are an ace multi-tasker, photographer and writer. You are able to gracefully bounce between multiple social channels and will have the ability to maintain the Troegs voice and marketing objectives at all times.
You have experience developing creative concepts, managing and executing key marketing plans, and collaborating with a dynamic group of co-workers. And at the end of the day, you can help us reflect on what worked, what didn't and how our next story will be even better.
Requirements
Key Responsibilities:
Monitor/listen to online conversations about Troegs.
Respond to comments and questions in our brand voice.
Serve as point of contact for sales and retail requests for social media support.
Repurpose content for different platforms, including email newsletters and social channels.
Help link our social media presence to off premise retail through engagement and execution strategies.
Content tasks include shooting photos and short social video of events, happenings around the brewery, writing captions, blog posts, signage and menu copy.
Manage time effectively across multiple jobs adhering to production schedules in a fast- paced environment.
Assist in evolving opportunities: Live video, Instagram stories, and finding what's next.
Skills, Attributes and Other Required Qualifications:
Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field.
5+ years of experience in multichannel brand communication and content creation.
Ability to shoot with DSLR or equivalent
Ability to create styled photography and video content
A love for craft beer and beverages and understanding of brewing and beer styles
Willingness to learn and ability to weave the art and science of brewing and distilling into social media posts and responses
Ability to find a compelling subject or story within a seemingly normal process or activity - and then convey it to our customers through social media
Experience conceptualizing, producing and publishing of a range of digital assets
Strong communication and demonstrable creative copywriting skills
Experience in social media publishing and community management, including corporate communication, PR and analytics
Experience with Facebook Ad Manager
Active blogger, micro-blogger, user of social media
Knowledge of social media & digital creative best practices for highly visual social mediums
Excellent attention to detail and quality
Passionate user of digital technologies who stays ahead of trends in social media marketing, emerging media, and online communications and is curious about the evolution of this space
Candidate must be very articulate, have a sense of humor, and be easygoing, while remaining very disciplined. Must be a Troegs culture fit!
Sourced by ZipRecruiter
Food services and drinking places
51 - 200 Employees
Hershey, PA, US
1978